Selling Sin


Book Description

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.




Selling Sin


Book Description

Marketing such controversial products as cigarettes, alcohol, gambling, pornography and firearms entails a host of issues. 'Selling Sin' explores the challenges of marketing these socially unacceptable products.




Selling Righteously


Book Description

“Hamer clearly knows the business of selling. Rich with Scripture verses and biblical principles, this is a book that believers who are in sales will study and refer to often.” Bruce K. Bell, Ph.D., Associate Dean of Liberty University’s College of General Studies and former Dean of the School of Business “This is a must-read book for anyone who needs to improve their lot in life... because the greatest teachers sell education, the greatest preachers sell faith and the greatest parents sell their values on their children. Learn to sell from a master teacher who teaches the principles of the real Master Teacher!” Willie Jolley, Best Selling Author of A Setback Is A Setup For A Comeback and An Attitude of Excellence! “Selling requires a solid foundation of wisdom and knowledge. Author Michael P. Hamer taps into the world’s best source for sound information, the Bible, and connects us with that resource in a fresh way.” Jeff Arnette, Executive Producer & Host of The Arnette Report Selling Righteously is the first book that explains how to apply biblical wisdom to all aspects of selling: prospecting, questioning, presenting, closing, servicing, and handling objections. Anyone using this book to increase their income and improve their business relationships should be extremely satisfied. However, the primary reasons for Selling righteously revolve around accountability. Each of us must appear before the judgment seat of Christ to account for everything done. Everyone needs their accountability appearance to reap heavenly rewards. It makes the reasons for Selling Righteously heavenly. (2Corinthians 5:10) For we must all appear before the judgment seat of Christ, that each one may receive what is due him for the things done while in the body, whether good or bad.




Five Deadly Sins CEOs Make in Sales


Book Description

"Five Deadly Sins CEOs Make in Sales" is a business fable designed to help CEOs recognize five common sales management mistakes that negatively impact financial results. Whether you are the CEO of a small company with only one salesperson or you manage thousands, it's very likely that you have committed at least one of the sins described in this book. Don't worry; you are not alone. The logic that leads senior executives to commit these sins over and over makes sense and is pervasive. There are hundreds of how-to books to help individual salespeople sell better, but there are few designed to help CEOs, the lead sales executive, understand why their sales organization is not generating more revenue. This fable is about Jack Ressler, CEO of Acme, Inc., and what happens when the company misses its quarterly revenue target. Instead of making Jack the scapegoat for the poor results, the chairman and board of directors decide to help Jack discover the five deadly sins. This book is based on the work and experience of the author, who admits to having committed all five sins. Fortunately, he found out soon enough to be able to help others avoid the same fate. The story is short, enlightening, and provocative. About the Author Jim Lewis is the founder and CEO of Princeton Sales Partners, LLC, an executive management coaching and consulting firm to CEOs on the best practices of selling and sales management, located in Princeton, New Jersey.




Stocking Up on Sin


Book Description

A one-of-a-kind guide to investing in vice industries Although vices such as alcohol, tobacco, and gambling may be deemed socially irresponsible, in the investment world, these stocks continue to dramatically outperform the S&P 500 in this depressed market. Stocking Up on Sin shows readers how to get in on this hot investment trend and make the most out of publicly traded companies that deal with "vice" products such as coffee, weapons, alcohol, and tobacco. Caroline Waxler (New York, NY) is a New York-based financial journalist. She contributes regularly to Worth and Glamour magazines as well as the Financial Times. She was also the ghostwriter for Worth's Greatest Stock Picks of All Time.




Selling to the Government


Book Description

Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.




The Secrets of Successful Selling Habits


Book Description

In this all-time classic, updated by Tom Ziglar to address unique selling challenges in the 21st century, you’ll get coached by the master—Zig Ziglar—in what he calls “the proud profession!” Zig Ziglar has been called the man who helped turn selling into a profession to be proud of. In this exciting book taken from a seminar given by him, Zig tells you: How you can relate best to your customer The importance of maintaining a positive attitude The importance of servicing your accounts 25 successful sales habits you must develop Why if you’re good at selling, it’s the most secure job you’ll ever find Effective use of the phone and other technology in sales How to turn objections into sales The secrets of great sales presentations And much more! Nobody can make a career in selling sound better than Zig Ziglar can. That’s because he sincerely believes in his product. When he tells you it’s the best career known to man, he really believes it. Once you’ve read this inspiring book from Zig Ziglar, you will too!




The Sinfulness of Sin


Book Description

This Puritan classic contains the following chapters: Introduction I. What Sin Is II. The Sinfulness of Sin III. The Witnesses Against Sin IV. The Application and Usefulness of the Doctrine of Sin’s Sinfulness Conclusion




Sojourners and Strangers


Book Description

What is a church? This can be a difficult question to answer and Christians have offered a variety of perspectives. Gregg Allison thus explores and synthesizes all that Scripture affirms about the new covenant people of God, capturing a full picture of the biblical church. He covers the topics of the church's identity and characteristics; its growth through purity, unity, and discipline; its offices and leadership structures; its ordinances of baptism and the Lord's Supper; and its ministries. Here is a rich approach to ecclesiology consisting of sustained doctrinal reflection and wise, practical application. Part of the Foundations of Evangelical Theology series.




The Emergence of Sin


Book Description

Commentators have long argued about whether to read Paul's personification of Sin in Romans literally or figuratively. Matthew Croasmun suggests both that the cosmic power Sin is nothing more than an emergent feature of a vast network of human transgression and that this power is nevertheless a real person.