Selling Sunshine


Book Description

"...Chock full of practical ways you can overhaul your approach to branding and customer service. Tony Hartl's tried-and-true list of simple, actionable strategies grew as his took his start-up, Planet Tan, from an enterprise with three locations in Dallas, Texas, to seventeen tanning salons sold for millions of dollars thirteen years later..."--Dust jacket flap.




Selling the Sunshine State


Book Description

"For more than a century, Florida has thrived on its image as an exotic playground. The state was an early innovator in tourism marketing, with fun, colorful, evocative print advertisements designed to reinforce the state's selling points: beautiful weather, clear waterways, citrus, and unique man-made attractions." "Selling the Sunshine State is a scrapbook of bygone brochures, postcards, souvenirs, and photos, all designed to lure new guests and residents to the peninsula. Avid Floridiana collector and cultural historian Tim Hollis's personal collection forms the heart of the nearly 500 color images herein. This lovingly assembled book is arranged according to the state's traditional tourism department regions, such as the Miracle Strip, the Big Bend, and the Gold Coast. This fascinating book opens a window to the lost attractions and sometimes shocking appeals made in promotional material created from the 1920s through the 1970s."--BOOK JACKET.




Cruise Tourism in the Caribbean


Book Description

This book explores the lessons learned from half a century of Caribbean cruise tourism; one of the most popular and profitable sectors of the tourism industry. The modern-day cruise industry dates from the 1960s when the three major cruise lines, Carnival, Royal Caribbean, and Norwegian, set up shop in Florida and began selling winter cruises to the Caribbean targeting American retirees. For geopolitical reasons, the US initially excluded cruises to Cuba. This changed in 2016, following the historic Obama-Castro agreement to move towards diplomatic, trade and travel normalization. Cuba quickly became the Caribbean’s fastest growing cruise destination. This book considers the limited economic benefits of cruise tourism, its environmental and social impacts, and the effects of climate change, and "overtourism." Based on this analysis and case studies of key Caribbean and Mediterranean destinations, this book cautions against overdependence on cruise tourism and outlines reforms needed to bring more benefits and equity to Caribbean countries. It will be valuable to professionals, businesses, development agencies, NGOs, and academics interested in a sustainable cruise industry and the economic well-being of Caribbean island nations.




How to Sell


Book Description




Ways to Make Sunshine


Book Description

From Newbery Honor and Coretta Scott King Author Award winner Renée Watson, the first book in a young middle grade series about Ryan Hart, a girl who is pure spirit, kindness, and sunshine. Ryan Hart can be and do anything. Her name means "king", that she is a leader, and she is determined to keep growing into the name her parents gave her. She is all about trying to see the best in people, to be a good daughter, sister, and friend. But Ryan has a lot on her mind. For instance: Dad finally has a new job, but money is still tight. That means some changes, like moving into a new (old) house, and Dad working the night shift. And with the fourth-grade talent show coming up, Ryan wonders what talent she can perform on stage in front of everyone without freezing. As even more changes and challenges come her way, Ryan always finds a way forward and shows she is a girl who knows how to glow. Acclaimed author Renée Watson writes her own version of Ramona Quimby, one starring a Black girl and her family, in this start to a charming new series. Acclaim for Ways to Make Sunshine: A New York Times Best Children's Book of the Year | A Parents Magazine Best Book of the Year | A School Library Journal Best Book of the Year | A Kirkus Reviews Best Book of the Year | A Publishers Weekly Best Book of the Year | A WORLD Magazine Best Book of the Year | An Amazon Best Book of the Year







The Haunting of Sunshine Girl


Book Description

A New York Times bestseller The Haunting of Sunshine Girl,in active development for television by The Weinstein Company, a hit paranomal YA series based on the wildly popular YouTube channel about an "adorkable" teenager living in a haunted house. Shortly after her sixteenth birthday, Sunshine Griffith and her mother Kat move from sunny Austin, Texas, to the rain-drenched town of Ridgemont, Washington. Though Sunshine is adopted, she and her mother have always been close, sharing a special bond filled with laughter and inside jokes. But from the moment they arrive, Sunshine feels her world darken with an eeriness she cannot place. And even if Kat doesn't recognize it, Sunshine knows that something about their new house is just ... creepy. In the days that follow, things only get stranger. Sunshine is followed around the house by an icy breeze, phantom wind slams her bedroom door shut, and eventually, the laughter Sunshine hears on her first night evolves into sobs. She can hardly believe it, but as the spirits haunting her house become more frightening-and it becomes clear that Kat is in danger-Sunshine must accept what she is, pass the test before her, and save her mother from a fate worse than death.







Advertising & Selling


Book Description