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Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales

Author : Mark Petruzzi

Publisher :

Page : 0 pages

File Size : 44,94 MB

Release : 2023-02-07

Category : Business & Economics

ISBN :

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Book Description

Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales, captures lessons learned from 25+ year veterans of enterprise-level software sales. The book brims with advice from technology sales titans from companies like Salesforce, Oracle, Cisco, Microsoft, IBM, Zoom, SAP, and DocuSign. Each chapter highlights key characteristics that help modern salespeople thrive, including: empathy, authenticity, creativity, and resilience in sales. The fusion of enterprise software product sales, services sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to grow your career in sales and into executive business leadership. Its insight is a solid reference for anyone involved in growth at a B2B company.



Behind the Cloud

Author : Marc Benioff

Publisher : John Wiley & Sons

Page : 311 pages

File Size : 18,3 MB

Release : 2009-10-19

Category : Business & Economics

ISBN : 0470521163

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Book Description

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.



Selling the Cloud

Author : Paul Melchiorre

Publisher :

Page : 200 pages

File Size : 19,9 MB

Release : 2020-10-14

Category :

ISBN :

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Book Description

Mark Petruzzi, an innovator in enterprise and cloud software product and services sales, channel/alliances strategy, and M&A deal advisory, and Paul Melchiorre, a vanguard leader in enterprise software product sales, pioneered the innovative strategies that have made enterprise-level cloud software sales a holy grail of B2B selling.In Selling the Cloud, the pair share the key methods they developed, refined, and applied for the past twenty-five years to become enterprise cloud software sales leaders. These concepts are designed for enterprise cloud software sales leaders and reps, but they are a solid reference for anyone involved in any type of B2B sales.Mark and Paul both came from modest means, attended college as first-generation college graduates, and went on to forge unique paths in software sales leadership. Over 25 years later, the two have been on every side of enterprise software sales and have learned the fundamental principles that set top performers apart.In Selling the Cloud, Mark and Paul share practical lessons and key characteristics needed to succeed in the sales climate of tomorrow: passion, velocity, grit, empathy, authenticity, creativity, resilience, trust, strategic thinking, and technology leverage. Throughout the book you will hear not only from Mark and Paul, but also from well-known titans of software sales from companies like Salesforce, Oracle, Cisco, Microsoft, IBM, Zoom, SAP, and DocuSign. The book brims with strategies individuals and organizations can apply to boost sales performance, help customers succeed, and grow careers and businesses.The fusion of enterprise software service sales, product sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to thrive in not only software sales but in sales at large.



Business in the Cloud

Author : Michael H. Hugos

Publisher : John Wiley & Sons

Page : 228 pages

File Size : 28,99 MB

Release : 2010-11-02

Category : Business & Economics

ISBN : 0470616237

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Book Description

A close look at cloud computing's transformational role in business Covering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud's effect on corporate organization structures, the evolution of traditional IT in the global economy, potential benefits and risks of cloud models and most importantly, how the IT function is being rethought by companies today who are making room for the coming tidal wave that is cloud computing. Why IT and business thinking must change to capture the full potential of cloud computing Topics including emerging cloud solutions, data security, service reliability, the new role of IT and new business organization structures Other titles by Hugos include: Business Agility: Sustainable Prosperity in a Relentlessly Competitive World and Essentials of Supply Chain Management, 2nd Edition Practical and timely, this book reveals why it's worth every company's time and effort to exploit cloud computing's potential for their business's survival and success.



To the Cloud

Author : Vincent Mosco

Publisher : Routledge

Page : 284 pages

File Size : 11,27 MB

Release : 2015-11-17

Category : Political Science

ISBN : 1317250389

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Book Description

Cloud computing and big data are arguably the most significant forces in information technology today. In the wake of revelations about National Security Agency (NSA) activities, many of which occur "in the cloud", this book offers both enlightenment and a critical view. Vincent Mosco explores where the cloud originated, what it means, and how important it is for business, government and citizens. He describes the intense competition among cloud companies like Amazon and Google, the spread of the cloud to government agencies like the controversial NSA, and the astounding growth of entire cloud cities in China. Is the cloud the long-promised information utility that will solve many of the world's economic and social problems? Or is it just marketing hype? To the Cloud provides the first thorough analysis of the potential and the problems of a technology that may very well disrupt the world.



Changes that Heal

Author : Henry Cloud

Publisher : Zondervan

Page : 372 pages

File Size : 11,67 MB

Release : 1996-12-24

Category : Christian life

ISBN : 0310214637

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Book Description

Never before has an expert defined the steps toward self-fulfillment and satisfying relationships with such clear, insightful, and easy-to-follow guidelines. In Changes That Heal, Dr. Henry Cloud, a renowned clinical psychologist, combines his expertise, well-developed faith, and keen understanding of human nature in a four-step program of healing and growth. Dr. Cloud's down-to-earth plan shows you how to: bond with others to form truly intimate relationships, separate from others and develop a sense of self, understand the good and bad in yourself and others, and grow emotionally and spiritually toward adulthood. Filled with fascinating case studies and helpful, easy-to-adopt techniques, Changes That Heal offers sound advice that helps you get the most out of your life, heal the wounds of your past, and build lasting, loving relationships.



From Cubicle to Cloud

Author : Jennifer Brazer

Publisher : Greenleaf Book Group

Page : 387 pages

File Size : 16,84 MB

Release : 2021-01-26

Category : Business & Economics

ISBN : 162634762X

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Book Description

Anyone can have a good idea. Very few can turn it into a million-dollar one. Until now. It’s challenging to start and scale a business. Choosing the cloud as your platform for delivery and headquarters presents a whole new set of obstacles. This guide will allow you to leverage the cloud to streamline your processes and maximize your profits. When Jennifer Brazer founded her company, Complete Controller, she disrupted and reinvented client accounting services (CAS), creating an entirely new cloud-based business model. Whether your specialty is accounting, therapy, design, law, or any other field, groundbreaking expert Jennifer Brazer will show you how to • recruit, train, monitor, motivate, and mentor your staff without ever being in the same room; • price, package, and present your service so its value is recognized and desired beyond geo constraints; • build trust and reputation with customers, colleagues, and vendors without in-person interaction; • develop roles and processes to support your model and measure business performance; • overcome doubt, naysayers, and traditional model rigidity for your industry; • keep the faith, even when capital and courage run thin. This book is for entrepreneurs at any point in their journey to the cloud, providing indispensable tools that will set up a cloud-based professional service for maximum success.



Winning the Cloud

Author : Trong Nguyen

Publisher :

Page : pages

File Size : 10,23 MB

Release : 2017-02-28

Category :

ISBN : 9780998570204

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Book Description

The high-tech world moves at lightning speed. To sell in that world, you need to be even faster. What do you do when everyone around you - your customers, your co-workers, and even your support teams - tells you NO! How do you change that NO to a YES so that you can help fundamentally transform your customer's business and make it better than it was before? Selling high-tech is not for the faint of heart. Climb the peaks and wallow in the valleys as Trong Nguyen tells you eighteen real-life stories of selling to the most complex global corporations and changing the cloud business at Microsoft. Part art, part science, Trong walks you through winning at the highest levels and how to close that game-changing deal. Learn real-world tips, tricks and strategies for selling the cloud to the world's largest corporations. Hang on tight for a wild ride!



Cloud Computing

Author : Thomas Erl

Publisher : Pearson Education

Page : 533 pages

File Size : 32,56 MB

Release : 2013

Category : Business & Economics

ISBN : 0133387526

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Book Description

This book describes cloud computing as a service that is "highly scalable" and operates in "a resilient environment". The authors emphasize architectural layers and models - but also business and security factors.



Salesforce Marketing Cloud For Dummies

Author : Chester Bullock

Publisher : John Wiley & Sons

Page : 360 pages

File Size : 41,36 MB

Release : 2017-10-30

Category : Business & Economics

ISBN : 1119122090

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Book Description

Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!