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Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales

Author : Mark Petruzzi

Publisher :

Page : 0 pages

File Size : 12,85 MB

Release : 2023-02-07

Category : Business & Economics

ISBN :

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Book Description

Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales, captures lessons learned from 25+ year veterans of enterprise-level software sales. The book brims with advice from technology sales titans from companies like Salesforce, Oracle, Cisco, Microsoft, IBM, Zoom, SAP, and DocuSign. Each chapter highlights key characteristics that help modern salespeople thrive, including: empathy, authenticity, creativity, and resilience in sales. The fusion of enterprise software product sales, services sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to grow your career in sales and into executive business leadership. Its insight is a solid reference for anyone involved in growth at a B2B company.



Selling the Cloud

Author : Mark Petruzzi

Publisher :

Page : 204 pages

File Size : 50,14 MB

Release : 2021-01-17

Category :

ISBN : 9781087942483

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Book Description

Mark Petruzzi, an innovator in enterprise and cloud software product and services sales, channel/alliances strategy, and M&A deal advisory, and Paul Melchiorre, a vanguard leader in enterprise software product sales, pioneered the innovative strategies that have made enterprise-level cloud software sales a holy grail of B2B selling. In Selling the Cloud, the pair share the key methods they developed, refined, and applied for the past twenty-five years to become enterprise cloud software sales leaders. These concepts are designed for enterprise cloud software sales leaders and reps, but they are a solid reference for anyone involved in any type of B2B sales. Mark and Paul both came from modest means, attended college as first-generation college graduates, and went on to forge unique paths in software sales leadership. Over 25 years later, the two have been on every side of enterprise software sales and have learned the fundamental principles that set top performers apart. In Selling the Cloud, Mark and Paul share practical lessons and key characteristics needed to succeed in the sales climate of tomorrow: passion, velocity, grit, empathy, authenticity, creativity, resilience, trust, strategic thinking, and technology leverage. Throughout the book you will hear not only from Mark and Paul, but also from well-known titans of software sales from companies like Salesforce, Oracle, Cisco, Microsoft, IBM, Zoom, SAP, and DocuSign. The book brims with strategies individuals and organizations can apply to boost sales performance, help customers succeed, and grow careers and businesses. The fusion of enterprise software service sales, product sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to thrive in not only software sales but in sales at large. Former #1 Amazon New Release in Sales and Sales Management.



The Cloud Adoption Playbook

Author : Moe Abdula

Publisher : John Wiley & Sons

Page : 272 pages

File Size : 16,13 MB

Release : 2018-04-03

Category : Computers

ISBN : 1119491819

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Book Description

The essential roadmaps for enterprise cloud adoption As cloud technologies continue to challenge the fundamental understanding of how businesses work, smart companies are moving quickly to adapt to a changing set of rules. Adopting the cloud requires a clear roadmap backed by use cases, grounded in practical real-world experience, to show the routes to successful adoption. The Cloud Adoption Playbook helps business and technology leaders in enterprise organizations sort through the options and make the best choices for accelerating cloud adoption and digital transformation. Written by a team of IBM technical executives with a wealth of real-world client experience, this book cuts through the hype, answers your questions, and helps you tailor your cloud adoption and digital transformation journey to the needs of your organization. This book will help you: Discover how the cloud can fulfill major business needs Adopt a standardized Cloud Adoption Framework and understand the key dimensions of cloud adoption and digital transformation Learn how cloud adoption impacts culture, architecture, security, and more Understand the roles of governance, methodology, and how the cloud impacts key players in your organization. Providing a collection of winning plays, championship advice, and real-world examples of successful adoption, this playbook is your ultimate resource for making the cloud work. There has never been a better time to adopt the cloud. Cloud solutions are more numerous and accessible than ever before, and evolving technology is making the cloud more reliable, more secure, and more necessary than ever before. Don’t let your organization be left behind! The Cloud Adoption Playbook gives you the essential guidance you need to make the smart choices that reduce your organizational risk and accelerate your cloud adoption and digital transformation.



Behind the Cloud

Author : Marc Benioff

Publisher : John Wiley & Sons

Page : 311 pages

File Size : 10,5 MB

Release : 2009-10-19

Category : Business & Economics

ISBN : 0470521163

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Book Description

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.



Winning the Cloud

Author : Trong Nguyen

Publisher :

Page : pages

File Size : 16,8 MB

Release : 2017-02-28

Category :

ISBN : 9780998570204

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Book Description

The high-tech world moves at lightning speed. To sell in that world, you need to be even faster. What do you do when everyone around you - your customers, your co-workers, and even your support teams - tells you NO! How do you change that NO to a YES so that you can help fundamentally transform your customer's business and make it better than it was before? Selling high-tech is not for the faint of heart. Climb the peaks and wallow in the valleys as Trong Nguyen tells you eighteen real-life stories of selling to the most complex global corporations and changing the cloud business at Microsoft. Part art, part science, Trong walks you through winning at the highest levels and how to close that game-changing deal. Learn real-world tips, tricks and strategies for selling the cloud to the world's largest corporations. Hang on tight for a wild ride!



Behind the Cloud

Author : Marc Benioff

Publisher : John Wiley & Sons

Page : 308 pages

File Size : 33,30 MB

Release : 2009-10-29

Category : Business & Economics

ISBN : 047053592X

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Book Description

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.



Cloud Services in a Month: Build a Successful Cloud Service Business in 30 Days

Author : Karl W. Palachuk

Publisher : Great Little Book Publishing Company, Incorporated

Page : 398 pages

File Size : 33,40 MB

Release : 2019-05-20

Category : Business & Economics

ISBN : 9781942115540

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Book Description

Cloud Services in a Month is a step-by-step, no-nonsense guide to building an extremely profitable cloud service business for the SMB (small and medium business) market. Filled with practical advice based on the author's experience over more than a decade, this guide is the playbook you will use for success in the Cloud. Karl Palachuk is one of the most well-known and respected authors and pioneers in the Managed Services industry and has sold and delivered millions of dollars of Cloud services to his clients. In this book he shares exactly how he did it. Palachuk spells out all the details you need to build a Cloud Five-Pack(TM) - The custom bundled offering of services you will market, sell, and deliver to your prospects and customers. Chock full of additional assets such as spreadsheets, checklists, processes, and more, Cloud Services in a Month includes everything you need to hit the ground running - even if you're not a Cloud expert. Whether you have a time-and materials, professional services, or managed services practice, Cloud Services in a Month reveals how to incorporate Cloud services into your existing solution stack and up-sell and cross-sell the Cloud with your existing services in 30 days. Palachuk's other books includes Managed Services in a Month, The Managed Services Operations Manual, Service Agreements for SMB Consultants, Project Management in Small Business, and The Network Documentation Workbook.



Enterprise Cloud Strategy

Author : Barry Briggs

Publisher : Microsoft Press

Page : 228 pages

File Size : 37,58 MB

Release : 2016-01-07

Category : Computers

ISBN : 1509301992

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Book Description

How do you start? How should you build a plan for cloud migration for your entire portfolio? How will your organization be affected by these changes? This book, based on real-world cloud experiences by enterprise IT teams, seeks to provide the answers to these questions. Here, you’ll see what makes the cloud so compelling to enterprises; with which applications you should start your cloud journey; how your organization will change, and how skill sets will evolve; how to measure progress; how to think about security, compliance, and business buy-in; and how to exploit the ever-growing feature set that the cloud offers to gain strategic and competitive advantage.



Product-Led Growth

Author : Bush Wes

Publisher :

Page : 276 pages

File Size : 46,49 MB

Release : 2019-05

Category : Business & Economics

ISBN : 9781777119317

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Book Description

"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"



From Impossible to Inevitable

Author : Aaron Ross

Publisher : John Wiley & Sons

Page : 343 pages

File Size : 44,26 MB

Release : 2019-06-05

Category : Business & Economics

ISBN : 1119531691

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Book Description

Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. Pinpoint why you aren’t growing faster Understand what it takes to get to hypergrowth Nail a niche (the #1 missing growth ingredient) What every revenue leader needs to know about building a scalable sales team There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!