Selling U.S. Out


Book Description

"Selling U.S. out is not about some grand conspiracy. It is about how the toxic combination of ignorance, negligence, political ideology, corruption, and greed drove bad trade and economic policies that culminated in the economic collapse of 2008. While the trillions of dollars the U.S. government borrowed and injected into the system averted a total system meltdown, the borrowed money did not address the underlying issues, it is only a matter of time before the system fails again with catastrophic consequences for the U.S. economy and our overall way of life. The time has come for us to set aside partisan politics and come together, as one nation, to ensure that "The Glorious Cause of America" continues, and is passed on to future generations. It is time for us to put America and Americans first again"--Cover.




Selling to the Government


Book Description

Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.




Selling Out


Book Description

Examines the relationship between the recent marketing aimed at the gay community and the movement that struggles to achieve equal rights for gay men and lesbians.




A Lady's Guide to Selling Out


Book Description

With “elements of The Bold Type, Mad Men, and The Devil Wears Prada” (Entetainment Weekly), a young woman navigates a tricky twenty-first-century career—and the trickier question of who she wants to be—in this savagely wise debut novel Casey Pendergast is losing her way. Once a book-loving English major, Casey lands a job at a top ad agency that highly values her ability to tell a good story. Her best friend thinks she’s a sellout, but Casey tells herself that she’s just paying the bills—and she can’t help that she has champagne taste. When her hard-to-please boss assigns her to a top-secret campaign that pairs literary authors with corporations hungry for upmarket cachet, Casey is both excited and skeptical. But as she crisscrosses America, wooing her former idols, she’s shocked at how quickly they compromise their integrity: A short-story writer leaves academia to craft campaigns for a plus-size clothing chain, a reclusive nature writer signs away her life’s work to a manufacturer of granola bars. When she falls in love with one of her authors, Casey can no longer ignore her own nagging doubts about the human cost of her success. By the time the year’s biggest book festival rolls around in Las Vegas, it will take every ounce of Casey’s moxie to undo the damage—and, hopefully, save her own soul. Told in an unforgettable voice, with razor-sharp observations about everything from feminism to pop culture to social media, A Lady’s Guide to Selling Out is the story of a young woman untangling the contradictions of our era and trying to escape the rat race—by any means necessary. Praise for A Lady’s Guide to Selling Out “Bitingly funny . . . [Sally] Franson’s snappy debut nimbly skewers the high-flying world of advertising and romance in the age of social media. . . . Franson’s irresistibly flawed heroine holds her own as she strives to find honesty, meaning, and even love in a demanding world, resulting in an addictive, escapist novel.”—Publishers Weekly “A high-spirited heroine loses herself in a vortex of modern striving in this debut novel. . . . Come for the hilarious narration, stay for the whirlwind plot, luxuriate in the satirical gleam.”—Kirkus Reviews “A wry, observant take on career success and ambition.”—New York Post “A book lover is torn between a cushy gig and . . . well, her soul, basically.”—Cosmopolitan




Sell Or Be Sold


Book Description

Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.




Selling God


Book Description

In a sweeping colourful history that spans over two centuries of American culture, Moore examines the role of religion in America as it appropriated (and was appropriated by) commercial culture. He reveals the centrality of religion, and the marketplace, in American popular culture.




Selling Out America


Book Description

"Many of the facts Ken first reported were later confirmed to me and my colleagues in classified briefings." - from the Preface by U.S. Representative Christopher Cox (R-Calif.) Selling Out America traces the whole story of Bill Clinton’s corrupt relationship to Communist China as president, from the reporter who broke these stories and ultimately ran for the United States Senate to bring greater awareness to the dangers facing America. "I have spent much of the past six years investigating the Clinton administration's sell-off of our military technology to Communist China. During this time, I learned more about corruption than I ever would have believed possible. "But the corruption was not limited to the White House, or even to a single political party: it spread throughout the upper echelons of American society, reaching Members of Congress, intelligence community analysts, top business leaders, and the media. "When a Congressional commission uncovered evidence that China had gained access to U.S. nuclear secrets through espionage, the Washington Post assigned a journalist to cover the story whose wife was a Clinton administration political appointee. "China's nuclear espionage and the way it was misreported by the main media is part of a deeper and ultimately more dangerous trend: China's concerted efforts through corruption, trade, and investment to entwine U.S. interests so thoroughly with those of the PRC that no future President will dare to contain China's military might, because of the unacceptable military and economic costs to America. The emergence of Communist China as a world power, armed with U.S. help, will be President Clinton's ultimate legacy. How to counter it will be one of the greatest challenges facing his successor." Selling Out America shows what we knew of Clinton's secret plans to arm communist China, when we knew it, and how little of this knowledge ever leaked out into the mainstream. - Kenneth R. Timmerman Cover photo by Bobby Yip (Reuters). Montage by Julian Timmerman.




Selling the Korean War


Book Description

How presidents spark and sustain support for wars remains an enduring and significant problem. Korea was the first limited war the U.S. experienced in the contemporary period - the first recent war fought for something less than total victory. In Selling the Korean War , Steven Casey explores how President Truman and then Eisenhower tried to sell it to the American public. Based on a massive array of primary sources, Casey subtly explores the government's selling activities from all angles. He looks at the halting and sometimes chaotic efforts of Harry Truman and Dean Acheson, Dwight Eisenhower and John Foster Dulles. He examines the relationships that they and their subordinates developed with a host of other institutions, from Congress and the press to Hollywood and labor. And he assesses the complex and fraught interactions between the military and war correspondents in the battlefield theater itself. From high politics to bitter media spats, Casey guides the reader through the domestic debates of this messy, costly war. He highlights the actions and calculations of colorful figures, including Senators Robert Taft and JHoseph McCarthy, and General Douglas MacArthur. He details how the culture and work routines of Congress and the media influenced political tactics and daily news stories. And he explores how different phases of the war threw up different problems - from the initial disasters in the summer of 1950 to the giddy prospects of victory in October 1950, from the massive defeats in the wake of China's massive intervention to the lengthy period of stalemate fighting in 1952 and 1953.




Selling Out a Superpower


Book Description

In 1968, there were sixty-two lobbyists in Washington; today there are thirty-four thousand, outnumbering members of Congress and their staffers two to one. By 2008, these lobbyists were spending approximately $8.2 million for influence per day. Few, if any, of these lobbyists represent the majority of Americans in the middle class. So it’s not surprising, given these statistics, that real median household income in America has stagnated for over a decade. This hard-hitting book documents that a combination of special interest groups and their army of money-peddling lobbyists, along with government mismanagement of business and the economy by both parties, have betrayed the American middle and lower classes for the last twenty years. The result is a host of misguided laws and policies that have driven jobs and whole industries offshore, never to return. The author takes issue with those who emphasize the potential benefits of globalization without taking notice of its many negative effects on American society. He also argues that inept policy threatens to derail the American economy permanently and that our economic malaise is more than a short-term reaction to a financial market collapse or global market forces. He cites critical areas where changes must be made to reverse the negative trend: • Improving our 1950s-era educational system to produce a workforce able to compete for 21st-century jobs. • Reform of tax codes that have been driving companies and jobs offshore. We are currently a nation that manufactures practically nothing! • Weaning all levels of government away from deficit spending, which drains economic power • Pursuing free trade that also means fair trade. • Ending the cycle of credit-card debt and all-too-easy mortgage credit to finance ultimately unaffordable lifestyles. • Making the United States more business friendly, so companies will grow and provide desperately needed jobs here at home. The author warns that unless we implement these and other recommended changes, the American economy will inevitably decline while China, India, and other up-and-coming nations ascend. He maintains that all is not lost. If we follow the course he sets, we can reinvigorate and renew our economy, rebuild America’s greatness, create 21st-century jobs, and more. This book provides a roadmap for reclaiming American preeminence.




Selling Sounds


Book Description

From Tin Pan Alley to grand opera, player-pianos to phonograph records, David Suisman’s Selling Sounds explores the rise of music as big business and the creation of a radically new musical culture. Around the turn of the twentieth century, music entrepreneurs laid the foundation for today’s vast industry, with new products, technologies, and commercial strategies to incorporate music into the daily rhythm of modern life. Popular songs filled the air with a new kind of musical pleasure, phonographs brought opera into the parlor, and celebrity performers like Enrico Caruso captivated the imagination of consumers from coast to coast. Selling Sounds uncovers the origins of the culture industry in music and chronicles how music ignited an auditory explosion that penetrated all aspects of society. It maps the growth of the music business across the social landscape—in homes, theaters, department stores, schools—and analyzes the effect of this development on everything from copyright law to the sensory environment. While music came to resemble other consumer goods, its distinct properties as sound ensured that its commercial growth and social impact would remain unique. Today, the music that surrounds us—from iPods to ring tones to Muzak—accompanies us everywhere from airports to grocery stores. The roots of this modern culture lie in the business of popular song, player-pianos, and phonographs of a century ago. Provocative, original, and lucidly written, Selling Sounds reveals the commercial architecture of America’s musical life.