Author :
Publisher : By Label AA-Prod/Edits (Artmusiclitte) 2015
Page : 24 pages
File Size : 33,82 MB
Release :
Category : Business & Economics
ISBN :
SEO Basics - Tips For Small Business Owners/ By Label AA-Prod/Edits (Artmusiclitte) 2015
Author : New Thrive Learning Institute
Publisher : Lulu.com
Page : 38 pages
File Size : 42,72 MB
Release : 2016-03-11
Category : Business & Economics
ISBN : 1329967054
Whether you've created a website already or are planning to create one in the near future, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer. Search engine optimization techniques focus on increasing the organic, or natural, traffic that you receive based on your ranking within the search engines. The goal of search engine optimization is to ensure your website appeals to search engine crawlers, or bots. If you aren't on page 1 of Google, then you are missing out on 98% of the traffic. And traffic is what makes your business get leads, which is how you pay for your webhosting. Most business owners are insecure and worry about how to get their sites having more traffic. Learning how to ""SEO"" your own site will calm these fears - even if you pay someone else to do it for you. Start Now. Get Your Copy Today! Instant Download!
Author : RD king
Publisher : 大賢者外語
Page : 21 pages
File Size : 15,26 MB
Release :
Category : Business & Economics
ISBN :
Increase Your Profitability Through Powerful SEO Secrets! Search Engine Optimization Strategy is the Most Effective Means by Which You Can Get More Quality Visitors to Your Website in Order to Successfully Improve Sales and Expand Your Customer Base! Wouldn't you like to rank at the top of search results on websites like Google, Yahoo and Bing in order to receive quality traffic for free? Well, now we want to show you how with our valuable eBook SEO Basics. Search Engine Optimization isn't just another business strategy that you can ignore, but the key to your success within the highly completive Internet marketplace. Let us guide you and advise you with the SEO info you will need to increase your profitability and turn your Web business into an Internet success story. We want to help you learn the basics and beyond so that you can implement what you will discover into your own website. We are Going to Provide You with an SEO Guidebook That Will Give You the Strategies and Tactics Needed to Ensure High Ranking Search Engine Results for Your Website. But SEO Basics is not just a general book of basic info ... it's much more than that. It also provides valuable insight on exactly how you can achieve greater results than others who only have a limited knowledge of SEO! Below is the Valuable Information You Will Discover in SEO Basics: SEO Basics and What to Avoid Determining Your Search Ranking Potential Keyword Research and Placement Proper Strategy for Keyword Links Creating an Effective Site Map Utilizing Search Friendly URLs Tactical Fresh Content and Image Descriptions
Author : Todd Kelsey
Publisher : Apress
Page : 133 pages
File Size : 48,94 MB
Release : 2017-06-20
Category : Computers
ISBN : 1484228510
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You’ll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Author : Kristopher B. Jones
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 36,50 MB
Release : 2013-03-29
Category : Computers
ISBN : 1118551753
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.
Author : Cristian Darie
Publisher : John Wiley & Sons
Page : 387 pages
File Size : 48,7 MB
Release : 2007-04-18
Category : Computers
ISBN : 0470168900
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
Author : Eric Enge
Publisher : "O'Reilly Media, Inc."
Page : 1179 pages
File Size : 20,27 MB
Release : 2015-08-17
Category : Business & Economics
ISBN : 1491903643
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected].
Author : Danny Dover
Publisher : John Wiley & Sons
Page : 458 pages
File Size : 15,24 MB
Release : 2011-03-29
Category : Computers
ISBN : 0470554185
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences
Author : Radomir Basta
Publisher :
Page : 186 pages
File Size : 16,76 MB
Release : 2020-01-27
Category :
ISBN : 9788690077502
The mission of The Good Book of SEO is to teach you the basics of Search Engine Optimization, so that you, as a business owner or a marketing manager, can leverage SEO for the good of your own business vision.The Good Book of SEO is dedicated to everyone who works or closely collaborates with SEO professionals and service providers.The book will introduce the reader to what search engine optimization is, and how each of its individual components work alone and together to drive successful ranking of your content in search engine results.The book is also a treasure cove of experience and practical knowledge laid out to you in easily comprehensible language that will help you avoid being scammed by unethical, overpromising SEO companies and individuals.
Author : Nicholas Papagiannis
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 48,99 MB
Release : 2020-02-26
Category : Social Science
ISBN : 1119628857
Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
