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SEO Fundamentals for Small Business Owners

Author : Dean Scaduto

Publisher : Independently Published

Page : 90 pages

File Size : 27,94 MB

Release : 2021-06-29

Category :

ISBN :

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"Harvard & Columbia grad walks you through beginner to intermediate SEO steps for your business." -Dom Rosa "Perfect introductory book to SEO that helps break down a complex subject quite simply. " - Steve Kaplan If you're reading this, you're probably aware that SEO in 2021 is important for growing your business online. While having a functioning website is great, it's only half the battle. Everyone has a website these days; it's getting people to find yours that's the tricky part. With so much competition online, it can be really hard to get your business to appear in the top results in Google. So don't waste your time building the Versailles of websites only to end up on page #57 of Google search results. Like it or not, SEO is crucial.So while I can't promise you that this book will be 100% relevant 10 years from now, chances are that most of the fundamentals we talk about will still be applicable to you. Chances are that Google will still exist, businesses will still be online, and people will still be using their devices to search for goods and services online. If you're taking your small business seriously in the digital age, then you need to learn all about SEO - Search Engine Optimization. It's not a buzzword that's going to go away any time soon. Instead, it's going to adapt to changing technology and algorithms... ...but more on that later. So strap in, get comfortable, and prepare to be immersed in the fascinating world of SEO Fundamentals For Small Business Owners. You'll love it.



Search Engine Optimization All-in-One For Dummies

Author : Bruce Clay

Publisher : John Wiley & Sons

Page : 771 pages

File Size : 47,64 MB

Release : 2009-04-20

Category : Business & Economics

ISBN : 0470495383

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Book Description

If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.



SEO for Small Businesses Part 2

Author : Joseph Stevenson

Publisher : Golden Valley Press

Page : 198 pages

File Size : 41,65 MB

Release : 2020-12-23

Category :

ISBN : 9781947215337

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Book Description

SEO for Small BusinessesSEO for Small Businesses Part 2: SEO and On-Page Optimization or the SEO or Search Engine Optimization book contains the most up-to-date examples of keyword research methods used in professional digital marketing and SEO agencies today. Written by an SEO expert, this book contains instruction on how to handle on-page optimization for website which can result in higher search rankings over time. Over 17 years of digital marketing experience contained in the pages.Reviews for SEO for Small Business Joseph helped me with my seo and hosting and has done a really great job. Very happy with Joseph's work and look forward to getting more SEO done! I worked with Joseph and Raptor Websites for over a year now and found them to be the most hardworking company I've ever met. They would take time to respond to my concerns no matter the time of day and I thoroughly enjoyed being associated with them. Joseph does everything he can to make the client happy-- including countless hours spent and conversations had. I am very appreciative of him and his team! Joseph helped me with my seo and hosting and has done a really great job. Very happy with Joseph's work and look forward to getting more SEO done! You won't find anyone better to work with than Raptor Websites. Joseph was very patient with my demands in helping to fulfill my specific vision for my website, and I am extremely pleased with the results. He really knows his stuff but is humble about it, which is a refreshing and rare combination. He always does what he says he will do. I would recommend him to anyone. for more information please see Joseph's Website at raptordigitalmarketing.com



SEO for Growth

Author : John Jantsch

Publisher : Seo for Growth

Page : 238 pages

File Size : 14,84 MB

Release : 2016-09-11

Category : Search engines

ISBN : 9780692769447

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Book Description

"Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.



Meet Your Community

Author : David Hurme

Publisher :

Page : 116 pages

File Size : 45,22 MB

Release : 2019-08-04

Category :

ISBN : 9781087056524

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Book Description

For businesses to survive, they must have continuous sales. To have constant sales, you must have a continuous flow of potential customers. To have a continual stream of customers, customers need to find you. However, most businesses are not spending the time to ensure that potential customers can locate their business. Alternatively, the potential customer may not know the company exists. Therefore, the small and medium-sized business will continue to lose potential traffic to larger organizations. These more prominent companies can employ external consultants to help them be found on the search engines. We wrote the book Meet Your Community: A Guide to Implementing Local SEO for your Business with the small and medium-sized business owner in mind. As a consulting firm, we recognize that the cost of outsourced help can be a limitation for some businesses. Therefore the book was designed to take the business owner on a path so that they can do Local SEO themselves. Local SEO can help their business be discovered in local search. The path of the book begins by explaining what Local SEO is and what traditional SEO is. We then introduce you to Google My Business and Bing Places and walk you through the process of establishing your business profile with them. The book then addresses things that you can do for your website that will help increase your discoverability. The book then moves away from your website and focuses on external sites that you can use to help drive traffic to your website. We then talk about reviews and Questions and Answers that will play an essential role in driving your Local SEO presence. We provide an excellent terms glossary for you to refer to and a summary resource list of websites mentioned throughout the book. The book provides you with the roadmap we followed in doing Local SEO for our business. We have created a separate pdf that you can download and print from our website; the passcode is in the book. We also created a citation information worksheet that you can download as well to help when you create your citation entries. Last but not least, we created a Closed Support Group to help you with any questions you have as you implement Local SEO for your business. The passcode for the group can be found in the book. You can also get a free Local SEO analysis of your business from our website that can identify areas for improvement. Local SEO is a journey and Meet Your Community will hopefully be the compass for small and medium-sized business owners.



SEO Basics - Tips For Small Business

Author :

Publisher : By Label AA-Prod/Edits (Artmusiclitte) 2015

Page : 24 pages

File Size : 26,18 MB

Release :

Category : Business & Economics

ISBN :

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SEO Basics - Tips For Small Business Owners/ By Label AA-Prod/Edits (Artmusiclitte) 2015



Small Business Seo & Local Seo Ranking Strategies

Author : Shane David

Publisher : Createspace Independent Publishing Platform

Page : 92 pages

File Size : 19,18 MB

Release : 2015-08-26

Category :

ISBN : 9781516937196

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Book Description

Learn How To Rank Your Local Or Small Businesses Website In Google Quickly & Easily For Keywords That Bring In New Business Daily! Completely up-to-date For 2015/16 | Free Kindle Updates For Life Do you know how important SEO rankings are for your business but don't want to spend thousands of dollars on an expensive, un proven SEO service? If so, this book is for you. Ranking your website for the keywords that matter to your bottom line isn't difficult and it should not cost you thousands of dollars in expensive consultancy fees. Most SEO books focus solely on SEO in general terms, but that's not of much use to you. When it comes to small business & local SEO, that's where you need specialized knowledge, with a simple step by step checklist to follow. You CAN do this yourself & that's where this book comes in. Small Business SEO & Local SEO Ranking Strategies Will Teach You The 4 Step Proven Method To Ranking Your Website In The Top 10 Of Google For The Keywords That Matter! Those steps are; Keyword Research - Finding and understanding which keywords are going to be the most profitable for you to rank for easily & quickly. Relevancy Auditing - Making sure your site and the pages on your site are the most relevant pages for the keywords you are trying to rank for. This is HUGE and massively misunderstood. On Page & Site Optimization - Tweaking your site (simple & easy to do, you can do it yourself) so Google knows that you are the most relevant and best site to rank for your targeted keywords. Business Branding - Branding your businesses website so that you naturally attract backlinks to your site. 100% Google safe and the best way to build backlinks in 2015/16. Once you learn the skills of doing your own businesses SEO, you will never be left in the dark again about why or how to rank your businesses website for the keywords that matter. If you've had any experience with SEO agencies, you know they make the process sound as difficult as possible. This is simply so you don't try and attempt to learn or do it yourself. When you can generate leads for your own business, with your own knowledge, that is when you will never have to worry about finding customers or clients again. This is one of the most comprehensive, yet step by step books ever published on Local & Small Business SEO. The author Shane David has over 15 years experience doing SEO full time for local and small businesses. He speaks in simple, plain english and gives you a very step by step process to follow.



The Google Gamble

Author : Tim Levy

Publisher : Createspace Independent Pub

Page : 136 pages

File Size : 29,14 MB

Release : 2014-04-16

Category : Business & Economics

ISBN : 9781499175455

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Book Description

The CEO's Guide to Traffic, Conversion and the Mysteries of SEO.Does S.E.O. Scare you? Are you even sure what traffic is, or why it's so important?In a decade and a half, Google has become the apex of the connection between your potential customers and your business. By virtue of this computing tool's absorption into every day life, it has become a major source of success, advancement, concern and frustration for businesses.Fortunately, you don't need Computer Science degree to grow your business online and offline. What you need is smoking hot traffic. The Google Gamble shows you how.• Discover how Google works and what you need to do to constantly adapt• Find out multi-level strategies that bring new leads to your business• Learn how to find and hire legitimate SEO support while avoiding the charlatansThe Google Gamble explains SEO with the CEO and entrepreneur in mind. With The Google Gamble you're no longer gambling but making informed decisions.• What is traffic and how do I make it cold, warm, or smoking hot?• Does my website have awesome Google-ready content?• What are meta-tags and how can they help me?• What are backlinks and article marketing and how can they help or even hurt me?• Why is video is becoming more powerful than web copy?• What is Google Analytics, why is it important and how does it work?“I've seen CEOs hire so-called SEO experts who use bad technique then boom! Google finds out and you get slapped. Your traffic vanishes. Oops!”The Google Gamble shows business leaders how to pick and manage the right people to do their SEO. Avoid being scammed by so called experts who view Google as something to manipulate, rather than as a tool for communication.



Digital Marketing Strategies for Your Business

Author : Joshua Harrell

Publisher : Bookbaby

Page : 68 pages

File Size : 11,16 MB

Release : 2019-10-14

Category : Business & Economics

ISBN : 9781543982138

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Book Description

Are you struggling with how to market your product or service? Do you need to "get the word out there" about your business, but you don't know where to start? Do you want straightforward advice on digital marketing strategies that you can put into action today? If you answered yes to these questions, this book is right for you. My name is Joshua Harrell and I want to help you navigate all of the digital marketing options you have at your fingertips. And, there are so many. In this book, you'll get my no-nonsense advice on the latest trends and best practices so you can put them to work for your business right away.Are you ready? Let's strap it on!-Joshua@joshuaharrell - joshuaharrell.com



Local Seo

Author : Ray Perry

Publisher : Createspace Independent Publishing Platform

Page : 62 pages

File Size : 29,66 MB

Release : 2016-05-18

Category :

ISBN : 9781533258380

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Book Description

How to Find Countless Customers In Your Area with Local SEO Wouldn't it be great if you could generate new business leads every single day? Chances are that you have been working on your online marketing campaigns for quite some time. But maybe you're still not getting the results you really want. What if you could count on generating new LOCAL traffic to your website every day? That wish can easily become reality with Local SEO. Being an entrepreneur, your daily life is probably pretty hectic. Running a business can easily feel overwhelming, especially if you have employees counting on you for their income. Keeping your existing marketing plan on track might feel like a full-time job; how can you possibly add more tasks to your online marketing checklist? Local SEO can give you the extra daily traffic your company needs while barely adding anything to your regular marketing schedule. It will work for you because once you get some key elements set up and tweak a couple of your everyday online marketing efforts, your Local SEO strategy will be up and running. Learn What it Takes to Put Local SEO to Work For Your Company In the book "Local SEO: Proven Strategies & Tips for Better Local Google Ranking," you will find the essential elements of a successful Local SEO strategy. Plus, you will discover ways to put social media marketing to work in support of your Local SEO efforts. Every aspect of a Local SEO strategy comes together in an effort to feed your business's vital information to Google, which then sends consumers to you. Local SEO is an easy and reliable inbound marketing method for businesses of all sizes, in any location. As you read the book and follow the steps outlined in each chapter, you will see your new Local SEO strategy begin to take shape. Every section builds upon the previous one and results in a complete Local SEO optimization plan that any business can successfully implement. It's the perfect way to bring scores of new local clients to your company. In the book, you'll discover: What Local SEO is Why implementing it is so important to your company's endurance What makes Local SEO more important that global SEO What role Google plays in your Local SEO strategy's success How social media platforms can support your Local SEO strategy What you can do with your website content to make it more Local SEO-friendly Claiming a bigger share of your local market becomes so much easier with the power of Local SEO at your fingertips."