Tactical SEO


Book Description

Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture value that can be derived from understanding the underlying principles of SEO. Clear and inclusive in tone, Tactical SEO offers proven tactics to follow that are built around the core principles of optimization, and that therefore stay consistent in spite of continually evolving digital technologies. Including many real world case studies and examples, Tactical SEO gives readers a framework to cultivating their own SEO capabilities. This framework can be applied in any online business, regardless of industry or online niche, to enhance discoverability and profitability. Exploring core concepts such as the Google ethos, ripple creation and mobile marketing, Tactical SEO is the number one go-to resource to help marketing professionals and students become experts in this essential field.




Seo Theory & Practice


Book Description




Search Engine Optimization


Book Description

This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.




The Art of SEO


Book Description

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.




SEO Basics (Hands-on Theory And Practice)


Book Description

"SEO Basics (Hands-on Theory and Practice): Theoretical and Practical Aspects of SEO" by Ali Muattar is a comprehensive guide that demystifies the world of Search Engine Optimization (SEO) and equips readers with the knowledge and skills to enhance their online presence. Whether you're a beginner or have some experience in SEO, this book provides a valuable resource for understanding the theoretical foundations and practical techniques that drive successful SEO strategies. Muattar introduces the fundamental principles of SEO, including how search engines operate, the importance of keywords, and the role of on-page and off-page optimization. He explores the key factors influencing search engine rankings and guides readers through keyword research to identify the most relevant and effective terms for their websites. The book goes beyond theory and delves into the practical aspects of SEO. Muattar provides step-by-step instructions on implementing on-page optimization techniques, such as optimizing meta tags, headings, and content structure. He also covers off-page optimization strategies, including link-building and social media integration, to help readers establish authority and credibility in the digital landscape. Muattar emphasizes the importance of content quality and relevance in SEO. He offers guidance on creating engaging and optimized content that appeals to search engines and provides value to users. From crafting compelling headlines to optimizing images and videos, readers will gain insights into creating SEO-friendly content that drives organic traffic and engages their target audience. Furthermore, the book explores the technical aspects of SEO, such as website speed optimization, mobile responsiveness, and site structure. Muattar provides practical tips on improving website performance and user experience, which are vital factors in search engine rankings and user satisfaction. Throughout the book, Muattar emphasizes the importance of staying up to date with the evolving landscape of SEO. He discusses algorithm updates, industry trends, and best practices to ensure readers have the latest knowledge and tools. "SEO Basics" offers a hands-on approach to learning SEO. Muattar provides case studies, examples, and practical exercises to reinforce the concepts and techniques discussed. This interactive approach allows readers to apply their knowledge and gain real-world experience optimizing websites for search engines. Whether you're a business owner, a marketer, or a web developer, "SEO Basics (Hands-on Theory and Practice)" by Ali Muattar equips you with the foundational knowledge and practical skills needed to boost your website's visibility and attract organic traffic. With its accessible language and actionable insights, this book is a valuable resource for anyone seeking to harness the power of SEO and achieve online success."




Fundamentals of Digital Marekting - (Theory, Practice, Assignments & Much More)


Book Description

"Digital Marketing Bible for students to master it completely!" - Indian Express India’s 1st academic book on Digital Marketing - “Fundamentals Of Digital Marketing” guides students & marketers to understand changing landscape of marketing & growing importance of Digital Marketing beyond just theory or overview by Asia's renowned Digital Marketer & Only Indian to receive a "Doctorate in Digital Marketing" - DR. RAJ PADHIYAR This book is NOT just about "THEORETICAL KNOWLEDGE ABOUT DIGITAL" but it's a compilation of interesting anecdotes, key statistics, case-studies, practical tools and above all, It provides key insights on the Digital Marketing industry in a multilayered & multi-faceted land with simple & lucid language. Some of the important topics covered in the book include SEO, Social Media, Email marketing, Website creation, Content marketing, Affiliate Marketing, Freelancing techniques, lead generation, Influencer Marketing, E-commerce, ORM,& 20+ other topics. etc. All major topic are covered with relevant latest examples of successful digital campaigns by top Indian startups/brands & their results whichwould give useful insights to students, marketing managers. This book has been launched at World Book Fair - 2020. & all the initial copies have been sold out in just 1 day! "This is a sort of academic book that guides students and marketers to understand the changing landscape of marketing and growing importance of digital marketing beyond just theory or overview" - India Education Diary




The Art of SEO


Book Description

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected].




SEO Warrior


Book Description

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to Learn what makes search engines tick by utilizing custom scripts Analyze your site to see how it measures up to the competition




Search Engine Optimization


Book Description

This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.