A Short Course in International Marketing Blunders
Author : Michael White
Publisher : World Trade Press
Page : 196 pages
File Size : 34,91 MB
Release : 2002
Category : Business failures
ISBN : 9781885073600
Consumer Behaviour International Edition 1/e
Author : David Mothersbaugh
Publisher : McGraw Hill
Page : 2341 pages
File Size : 18,98 MB
Release : 2023-09-01
Category : Business & Economics
ISBN : 1526850036
Book Description
Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
Bottled and Sold
Author : Peter H. Gleick
Publisher : Island Press
Page : 229 pages
File Size : 42,71 MB
Release : 2010-05-03
Category : Political Science
ISBN : 1597268100
Book Description
Peter Gleick knows water. A world-renowned scientist and freshwater expert, Gleick is a MacArthur Foundation "genius," and according to the BBC, an environmental visionary. And he drinks from the tap. Why don’t the rest of us? Bottled and Sold shows how water went from being a free natural resource to one of the most successful commercial products of the last one hundred years—and why we are poorer for it. It’s a big story and water is big business. Every second of every day in the United States, a thousand people buy a plastic bottle of water, and every second of every day a thousand more throw one of those bottles away. That adds up to more than thirty billion bottles a year and tens of billions of dollars of sales. Are there legitimate reasons to buy all those bottles? With a scientist’s eye and a natural storyteller’s wit, Gleick investigates whether industry claims about the relative safety, convenience, and taste of bottled versus tap hold water. And he exposes the true reasons we’ve turned to the bottle, from fearmongering by business interests and our own vanity to the breakdown of public systems and global inequities. "Designer" H2O may be laughable, but the debate over commodifying water is deadly serious. It comes down to society’s choices about human rights, the role of government and free markets, the importance of being "green," and fundamental values. Gleick gets to the heart of the bottled water craze, exploring what it means for us to bottle and sell our most basic necessity.
One Less Car
Author : Zachary Mooradian Furness
Publisher : Temple University Press
Page : 361 pages
File Size : 20,68 MB
Release : 2010-03-12
Category : Political Science
ISBN : 1592136141
Book Description
The power of the bicycle to impact mobility, technology, urban space and everyday life.
Forthcoming Books
Author : Rose Arny
Publisher :
Page : 1546 pages
File Size : 13,35 MB
Release : 2000
Category : American literature
ISBN :
Book Description
Model Rules of Professional Conduct
Author : American Bar Association. House of Delegates
Publisher : American Bar Association
Page : 216 pages
File Size : 49,50 MB
Release : 2007
Category : Law
ISBN : 9781590318737
Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
The Cultural Dimension of International Business
Author : Gary P. Ferraro
Publisher : Prentice Hall
Page : 228 pages
File Size : 14,38 MB
Release : 2006
Category : Intercultural communication
ISBN :
Book Description
The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business operations, be they negotiating, managing, or marketing.KEY TOPICS: It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.MARKET: For cross-cultural trainers and human resources personnel.
Strengthening Forensic Science in the United States
Author : National Research Council
Publisher : National Academies Press
Page : 348 pages
File Size : 42,10 MB
Release : 2009-07-29
Category : Law
ISBN : 0309142393
Book Description
Scores of talented and dedicated people serve the forensic science community, performing vitally important work. However, they are often constrained by lack of adequate resources, sound policies, and national support. It is clear that change and advancements, both systematic and scientific, are needed in a number of forensic science disciplines to ensure the reliability of work, establish enforceable standards, and promote best practices with consistent application. Strengthening Forensic Science in the United States: A Path Forward provides a detailed plan for addressing these needs and suggests the creation of a new government entity, the National Institute of Forensic Science, to establish and enforce standards within the forensic science community. The benefits of improving and regulating the forensic science disciplines are clear: assisting law enforcement officials, enhancing homeland security, and reducing the risk of wrongful conviction and exoneration. Strengthening Forensic Science in the United States gives a full account of what is needed to advance the forensic science disciplines, including upgrading of systems and organizational structures, better training, widespread adoption of uniform and enforceable best practices, and mandatory certification and accreditation programs. While this book provides an essential call-to-action for congress and policy makers, it also serves as a vital tool for law enforcement agencies, criminal prosecutors and attorneys, and forensic science educators.
Business America
Author :
Publisher :
Page : 40 pages
File Size : 37,28 MB
Release : 1982
Category : Business
ISBN :
Book Description
Includes articles on international business opportunities.
The 5 Mistakes Every Investor Makes and How to Avoid Them
Author : Peter Mallouk
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 29,61 MB
Release : 2014-07-22
Category : Business & Economics
ISBN : 1118929004
Book Description
Identify mistakes standing in the way of investment success With so much at stake in investing and wealth management, investors cannot afford to keep repeating actions that could have serious negative consequences for their financial goals. The Five Mistakes Every Investor Makes and How to Avoid Them focuses on what investors do wrong so often so they can set themselves on the right path to success. In this comprehensive reference, readers learn to navigate the ever-changing variables and market dilemmas that often make investing a risky and daunting endeavor. Well-known and respected author Peter Mallouk shares useful investment techniques, discusses the importance of disciplined investment management, and pinpoints common, avoidable mistakes made by professional and everyday investors alike. Designed to provide a workable, sensible framework for investors, The Five Mistakes Every Investor Makes and How to Avoid Them encourages investors to refrain from certain negative actions, such as fighting the market, misunderstanding performance, and letting one's biases and emotions get in the way of investing success. Details the major mistakes made by professional and everyday investors Highlights the strategies and mindset necessary for navigating ever-changing variables and market dilemmas Includes useful investment techniques and discusses the importance of discipline in investment management A reliable resource for investors who want to make more informed choices, this book steers readers away from past investment errors and guides them in the right direction.
