Creating Signature Stories


Book Description

“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.




A Course Called Scotland


Book Description

NEW YORK TIMES BESTSELLER * “One of the best golf books this century.” —Golf Digest Tom Coyne’s A Course Called Scotland is a heartfelt and humorous celebration of his quest to play golf on every links course in Scotland, the birthplace of the game he loves. For much of his adult life, bestselling author Tom Coyne has been chasing a golf ball around the globe. When he was in college, studying abroad in London, he entered the lottery for a prized tee time in Scotland, grabbing his clubs and jumping the train to St. Andrews as his friends partied in Amsterdam; later, he golfed the entirety of Ireland’s coastline, chased pros through the mini-tours, and attended grueling Qualifying Schools in Australia, Canada, and Latin America. Yet, as he watched the greats compete, he felt something was missing. Then one day a friend suggested he attempt to play every links course in Scotland and qualify for the greatest championship in golf. The result is A Course Called Scotland, “a fast-moving, insightful, often funny travelogue encompassing the width of much of the British Isles” (GolfWeek), including St. Andrews, Turnberry, Dornoch, Prestwick, Troon, and Carnoustie. With his signature blend of storytelling, humor, history, and insight, Coyne weaves together his “witty and charming” (Publishers Weekly) journey to more than 100 legendary courses in Scotland with compelling threads of golf history and insights into the contemporary home of golf. As he journeys Scotland in search of the game’s secrets, he discovers new and old friends, rediscovers the peace and power of the sport, and, most importantly, reaffirms the ultimate connection between the game and the soul. It is “a must-read” (Golf Advisor) rollicking love letter to Scotland and golf as no one has attempted it before.




Mermaids on the Golf Course and Other Stories


Book Description

Elf verhalen waarin steeds de menselijke zwakheid centraal staat.




A Course Called America


Book Description

NEW YORK TIMES BESTSELLER Globe-trotting golfer Tom Coyne has finally come home. And he’s ready to play all of it. After playing hundreds of courses overseas in the birthplace of golf,​ Coyne, the bestselling author of A Course Called Ireland and A Course Called Scotland, returns to his own birthplace and delivers a “heartfelt, rollicking ode to golf…[as he] describes playing golf in every state of the union, including Alaska: 295 courses, 5,182 holes, 1.7 million total yards” (The Wall Street Journal). In the span of one unforgettable year, Coyne crisscrosses the country in search of its greatest golf experience, playing every course to ever host a US Open, along with more than two hundred hidden gems and heavyweights, visiting all fifty states to find a better understanding of his home country and countrymen. Coyne’s journey begins where the US Open and US Amateur got their start, historic Newport Country Club in Rhode Island. As he travels from the oldest and most elite of links to the newest and most democratic, Coyne finagles his way onto coveted first tees (Shinnecock, Oakmont, Chicago GC) between rounds at off-the-map revelations, like ranch golf in Eastern Oregon and homemade golf in the Navajo Nation. He marvels at the golf miracle hidden in the sand hills of Nebraska and plays an unforgettable midnight game under bright sunshine on the summer solstice in Fairbanks, Alaska. More than just a tour of the best golf the United States has to offer, Coyne’s quest connects him with hundreds of American golfers, each from a different background but all with one thing in common: pride in welcoming Coyne to their course. Trading stories and swing tips with caddies, pros, and golf buddies for the day, Coyne adopts the wisdom of one of his hosts in Minnesota: the best courses are the ones you play with the best people. But, in the end, only one stop on Coyne’s journey can be ranked the Great American Golf Course. Throughout his travels, he invites golfers to debate and help shape his criteria for judging the quintessential American course. Should it be charmingly traditional or daringly experimental? An architectural showpiece or a natural wonder? Countless conversations and gut instinct lead him to seek out a course that feels bold and idealistic, welcoming yet imperfect, with a little revolutionary spirit and a damn good hot dog at the turn. He discovers his long-awaited answer in the most unlikely of places. Packed with fascinating tales from American golf history, comic road misadventures, illuminating insights into course design, and many a memorable round with local golfers and celebrity guests alike, A Course Called America is “a delightful, entertaining book even nongolfers can enjoy” (Kirkus Reviews).




Signature Course Stories


Book Description

This compendium of student and faculty essays, augmented with the history and details of the Signature Course program, paints a colorful picture of the Signature Courses that have transformed the undergraduate core curriculum at the University of Texas at Austin. These groundbreaking courses embrace the mission of connecting every first-year student at one of the nation’s best research universities with distinguished faculty members utilizing innovative teaching techniques in unique learning environments. The professors’ areas of expertise and passion are the vehicle for this rigorous intellectual experience, in which students develop a common set of important college-level skills in research, writing, information literacy, communication, and discussion through an approach that is interdisciplinary, collaborative, experiential, and contemporary. Ultimately, the courses teach effective and critical thinking that transforms young participants into adults ready for their academic experiences, their disciplines, their careers, and their contributions in the world.




Golf Course Design


Book Description

Zwei der berühmtesten Golfplatzarchitekten aller Zeiten beantworten Ihnen hier jede erdenkliche Frage zum Thema der Gestaltung von Golfplätzen - von der Finanzierung über die Lage der Löcher und die Wartung des Rasens bis hin zur Entwicklung und Veränderung vorhandener Anlagen. Eine Fundgrube nicht nur für Landschaftsgestalter, sondern auch für interessierte Golfer!




The Rabbit-Hole Golf Course


Book Description

In the big old ute, on the long red road, in the desert of my home, we all set off for the rabbit-hole golf course. It's the best place around here to find rabbits. We sit by the holes, we dig, we wait ... Thump tick, thump tick, thump tick Where are all the rabbits? A warm and funny Australian story.







This Cake Is for the Party


Book Description

Shortlisted for the acclaimed 2010 Scotiabank Giller Prize, the Frank O'Connor Short Story Award, and the Commonwealth Writer's Prize Best First Book Award, This Cake Is for the Party has received consistent rave reviews praising debut writer Sarah Selecky. In these ten stories, linked frequently by the sharing of food, Sarah Selecky reaffirms the life of everyday situations with startling significance. For upmarket women's fiction readers that love stories which reflect the joys and pitfalls of marriage, fidelity, fertility, and relationship woes, this collection is a conversation starter. This Cake Is for the Party reminds us that the best parts of our lives are often the least flashy. Reminiscent of early Margaret Atwood, with echoes of Lisa Moore and Ali Smith, these absorbing stories are about love and longing, that touch us in a myriad of subtle and affecting ways. With more than 10,000 copies sold in Canada, where she was named the CBC Book Award's Best New Writer, Sarah Selecky proves she is an exciting new voice with a promising future.




Game of Privilege


Book Description

This groundbreaking history of African Americans and golf explores the role of race, class, and public space in golf course development, the stories of individual black golfers during the age of segregation, the legal battle to integrate public golf courses, and the little-known history of the United Golfers Association (UGA)--a black golf tour that operated from 1925 to 1975. Lane Demas charts how African Americans nationwide organized social campaigns, filed lawsuits, and went to jail in order to desegregate courses; he also provides dramatic stories of golfers who boldly confronted wider segregation more broadly in their local communities. As national civil rights organizations debated golf’s symbolism and whether or not to pursue the game’s integration, black players and caddies took matters into their own hands and helped shape its subculture, while UGA participants forged one of the most durable black sporting organizations in American history as they fought to join the white Professional Golfers’ Association (PGA). From George F. Grant’s invention of the golf tee in 1899 to the dominance of superstar Tiger Woods in the 1990s, this revelatory and comprehensive work challenges stereotypes and indeed the fundamental story of race and golf in American culture.