Signifying the Local


Book Description

In Signifying the Local, Jin Liu examines contemporary cultural productions rendered in local languages and dialects (fangyan) in the fields of television, cinema, music, and literature in Mainland China. This ground-breaking interdisciplinary research provides an account of the ways in which local-language media have become a platform for the articulation of multivocal, complex, and marginal identities in post-socialist China. Viewed from the uniquely revealing perspective of local languages, the mediascape of China is no longer reducible to a unified, homogeneous, and coherent national culture, and thus renders any monolithic account of the Chinese language, Chineseness, and China impossible.




Signifying the Local: Media Productions Rendered in Local Languages in Mainland China Since 2000


Book Description

My dissertation examines recent cultural productions rendered in local languages in the fields of television, film, fiction, popular music, and the Internet in mainland China since 2000, when the new national language law prescribed the standard Putonghua Mandarin as the principal language for broadcast media and movies. My dissertation sets out to examine this unsettled tension and to explore the rhetorical use of local language in different fields of cultural production. In television, local language functions as a humorous and satirical mechanism to evoke laughter that can foster a sense of local community and assert the local as the site of distinctive cultural production. In film and fiction, local language serves as an important marker of marginality, allowing filmmakers and writers rhetorically to position themselves in the margins to criticize the center and to repudiate the ideologies of modernism. In popular music, increasingly mediated by the Internet, local language has been explored by the urban educated youth to articulate a distinct youth identity in their negotiation with a globalizing and cosmopolitan culture.




Signifying Place


Book Description

Through a socio-semiotic analysis of promotional materials used by both producers of quality products and their support organizations, this book investigates the use of imagery, especially images of place, in three contrasting regions of Ireland. It highlights the role of place (particularly rural) imagery in the promotion of handcrafts and rural tourism services, and suggests some of the meanings which may be contacted through the use of such imagery. Much of the research to date in this field has concentrated on the use of imagery to promote particular places, rather than products and, in an Irish context, on the promotion of Ireland as a tourism destination. This book focuses on the regional and local level to examine the creation and use of more micro-place specific images - both real and mythical - by small and medium sized businesses and explores the extent to which the two industries borrow from, and feed into, firstly each other, and secondly, macro place myths and iconographies.




Brain, Mind and the Signifying Body


Book Description

This cutting-edge study of linguistic theory by one of the world's leading authors in the field of semiotics will be of interest to academics and postgraduates researching applied linguistics and advanced semiotics. In his foreword M. A. K. Halliday explains the importance of Paul J. Thibault's work to linguistics. Book jacket.




Signifying Identities


Book Description

This collection of extended papers examines the ways in which relations between national, ethnic, religious and gender groups are underpinned by each group's perceptions of their distinctive identities and of the nature of the boundaries which divide them. Questions of frontier and identity are theorised with reference to the Maori, Australian aborigines and Celtic groups. The theoretical arguments and ethnographic perspectives of this book place it at the cutting edge of contemporary anthropological scholarship on identity, with respect to the study of ethnicity, nationalism, localism, gender and indigenous peoples. It will be of value to scholars and students of social and cultural anthropology, human geography and social psychology.




The Church


Book Description




Signifying Serpents and Mardi Gras Runners


Book Description

These case studies explore how competing interests among the keepers of a community's heritage shape how that community both regards itself and reveals itself to others. As editors Celeste Ray and Luke Eric Lassiter note in their introduction, such stakeholders are no longer just of the community itself, but are now often "outsiders"--tourists, the mass media, and even anthropologists and folklorists. The setting of each study is a different marginalized community in the South. Arranged around three themes that have often surfaced in debates about public folklore and anthropology over the last two decades, the studies consider issues of representation, identity, and practice. One study of representation discusses how Appalachian Pentecostal serpent handlers try to reconcile their exotic popular image with their personal religious beliefs. A case study on identity tells why a segment of the Cajun population has appropriated the term "coonass," once widely considered derogatory. Essays on practice look at an Appalachian Virginia coal town and Snee Farm, a National Heritage Site in lowland South Carolina. Both pieces reveal how dynamic and contradictory views of community life can be silenced in favor of producing a more easily consumable vision of a "past." Signifying Serpents and Mardi Gras Runners offers challenging new insights into some of the roles that the media, tourism, and charismatic community members can play when a community compromises its heritage or even denies it.




Journal and Proceedings


Book Description

Includes the Society's Annual report and statement of accounts.




Tree Cultures


Book Description

The relationship between nature and culture has become a popular focus in social science, but there have been few grounded accounts of trees. Providing shelter, fuel, food and tools, trees have played a vital role in human life from the earliest times, but their role in symbolic expression has been largely overlooked. For example, trees are often used to express nationalistic feelings. Germans drew heavily on tree and forest imagery in nation-building, and the idea of 'hearts of oak' has been central to concepts of English identity. Classic scenes of ghoulish trees coming to life and forests closing in on unsuspecting passers-by commonly feature in the media. In other instances, trees are used to represent paradisical landscapes and symbolize the ideologies of conservation and concern for nature. Offering new theoretical ideas, this book looks at trees as agents that co-constitute places and cultures in relationship with human agency. What happens when trees connect with human labour, technology, retail and consumption systems? What are the ethical dimensions of these connections? The authors discuss how trees can affect and even define notions of place, and the ways that particular places are recognized culturally. Working trees, companion trees, wild trees and collected or conserved trees are considered in relation to the dynamic politics of conservation and development that affect the values given to trees in the contemporary world. Building on the growing field of landscape study, this book offers rich insights into the symbolic and practical roles of trees. It will be vital reading for anyone interested in the anthropology of landscape, forestry, conservation and development, and for those concerned with the social science of nature.




Names and Their Histories


Book Description