A Glossary of Archival and Records Terminology


Book Description

Intended to provide the basic foundation for modern archival practice and theory.







Buyology


Book Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.




Anagram Solver


Book Description

Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.







Arabic Astronomical and Astrological Sciences in Latin Translation


Book Description

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1955.




Words to Rhyme with


Book Description

An easy-to-use dictionary of over 80,000 rhyming words.




Bridge Procedures Guide


Book Description




This World and Nearer Ones


Book Description

Aldiss’ acclaimed 1979 essay collection reissued for the first time in over thirty years.




Guide to the Winterthur Library


Book Description

This guide to the Joseph Downs Collection of Manuscripts and Printed Ephemera, named for Winterthur's first curator, provides descriptive information for the primary research material held in the collection. The Downs Collection acquires materials from the mid seventeenth century through the twentieth century that document American lifestyles, concentrating on the domestic scene and activities within the household and art. It includes such items as diaries, business accounts of craftsmen whose products decorated dwelling houses, family papers, tax records, construction of homes, artists' sketchbooks, wills and household inventories, children's toys and games, and scrapbooks and journals. Items from individuals famous in American history rest alongside materials from people who led routine lives yet still contributed to the development of America. An extensive microform collection, including copies of material owned by other public repositories and private individuals, supplements the manuscript holdings. Hardcover is un-jacketed.