Smart Yacht Marketing 101


Book Description

Smart Yacht Marketing 101 is the first-ever yacht industry resource to help yacht owners, captains, sales and charter brokers, corporate management and industry marketers better present and market their yachts for improved stand out, increased enquiries and smarter, more sustainable client service.




Yachting 101


Book Description

★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★ Owning a yacht is great fun and there are a lot of good experiences to be had. However, you want to be aware of all the financial and logistical challenges before you take a plunge into the world of yachting. Showing you what you need to know and prepare for before you can get to the fun part of yachting is what this book is all about. Owning and handling a yacht is no small feat. Yachts can vary in price from a couple of thousand dollars to millions. No matter which option you choose, even the most affordable yachts come with maintenance. The truth is that yachts will be in the water pretty much the whole time and that continuous contact with the water inevitably leaves a mark through salt and other minerals. It's not all about maintenance. Licenses and permits are additionally something you need to take into account. You also want to make sure that you have a port where you can keep your yacht. In this book you can expect to learn about: -How to buy a yacht successfully -How to lease a yacht, or even get it for free -How to make sure that you and all of the people with you are safe while on a yacht -Cool yachting events and locations to check out -And much more! Owning a yacht could be a source of great pleasure or of regret. However, if you go in with the right knowledge, I don't doubt that you will be on the winning side. If you are ready to start sailing the seas and admiring the natural beauty of our world without a care in the world, then scrolling to the BUY button and clicking it is the first step toward that.




Sailing Made Easy


Book Description

Sailing Made Easy is the first step in a voyage that will last you the rest of your life. It is a gift from a group of dedicated sailing professionals who have committed their lives to sharing their art, their skill, and their passion for this wonderful activity. This book, which Sailing Magazine called "best in class" upon its release in 2010, is the most comprehensive education and boating safety learn-to-sail guide to date. It is also the official textbook for the ASA Basic Keelboat Standard (ASA 101). Incorporated in the textbook are useful illustrations and exceptional photographs of complex sailing concepts. The text’s most distinguishing feature is its user friendly "spreads" in which instructional topics are self-contained on opposing pages throughout the book. There are also chapter end quizzes and a glossary to help those new to sailing to navigate their way through the extensive nautical terminology.




Trump University Marketing 101


Book Description

Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.




Yachting


Book Description




MotorBoating


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Marketing in Web 3.0


Book Description

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth. Do you feel confident leading your company's marketing efforts into the new world of web3 and the metaverse? Whilst many marketers know how important and influential this technology is going to be, many don't feel sure about where to start, what technology is here to stay or what the possibilities are. Marketing in Web 3.0 walks you through exactly what you should be doing today, what the technology is and where it's going. Covering everything from gamification, to creating immersive experiences and even the future of search, this book will give you an understanding of where we are now, how we got here and how you can seamlessly transform your marketing strategy and team for the future. As we navigate our way into web3 there is huge potential for brands to make an impact and reposition themselves for the future, but also huge risks and this book from the author of the market-leading book Digital Marketing Strategy will teach you how you can capitalize on this emerging technology to create new experiences and connect with customers in a whole new way.




The Revolt of The Public and the Crisis of Authority in the New Millennium


Book Description

How insurgencies—enabled by digital devices and a vast information sphere—have mobilized millions of ordinary people around the world. In the words of economist and scholar Arnold Kling, Martin Gurri saw it coming. Technology has categorically reversed the information balance of power between the public and the elites who manage the great hierarchical institutions of the industrial age: government, political parties, the media. The Revolt of the Public tells the story of how insurgencies, enabled by digital devices and a vast information sphere, have mobilized millions of ordinary people around the world. Originally published in 2014, The Revolt of the Public is now available in an updated edition, which includes an extensive analysis of Donald Trump’s improbable rise to the presidency and the electoral triumphs of Brexit. The book concludes with a speculative look forward, pondering whether the current elite class can bring about a reformation of the democratic process and whether new organizing principles, adapted to a digital world, can arise out of the present political turbulence.




MotorBoating


Book Description