Smokey Bear 20252


Book Description

Outlines the history of Smokey Bear (a real bear, rescued from a forest fire & sent to the National Zoo), the famous poster, & the uniforms worn by the nation's forest service.




Smokey Bear 20252


Book Description

Traces the life of Smokey the Bear, describes his origins, and looks at the advertising campaign featuring him and the resulting legislation




What Is the Story of Smokey Bear?


Book Description

Who HQ brings you the stories behind the most well-known characters of our time. In this addition to the What Is the Story Of? series, young readers will get to know American icon Smokey Bear's history with the U.S. Forest Service and fire safety! Created by the U.S. Forest Service in 1944 in reaction to forest fires being used as attacks during World War II, Smokey Bear has been guiding Americans through fire safety and preparedness for nearly eighty years. This American black bear known for wearing a pair of blue jeans and a forest ranger hat has found himself in classrooms, on stamps, in cartoons, on lunchboxes, in comic strips, and even as a giant balloon in the Macy's Thanksgiving Day Parade. In 1950, Smokey came to life when a real-life bear cub rescued from a fire in New Mexico was named Smokey and became a living version of the character. Young readers can find even more reasons to love the face of forest fire prevention in this book that tells his whole history.




Smokey Bear


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Smokey Bear Club Teaching Unit


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Ecological Restoration: Wildfire Ecology Reference Manual


Book Description

Fire ecology is a scientific discipline concerned with natural processes involving fire in an ecosystem and the ecological effects, the interactions between fire and the abiotic and biotic components of an ecosystem, and the role of fire as an ecosystem process.




Build Me an Ark


Book Description

Raised in the High Sierras, Brenda Peterson was influenced daily by wildlife. She now explores her deep connection with animals--from watching grizzlies in Montana's Rockies to her work for the restoration of wild wolves in the West--and includes intimate stories of wild dolphins, whales, and orcas she has studied for 20 years.




Encyclopedia of Environment and Society


Book Description

"As befits the topic, this beautifully packaged, wonderfully illustrated, interdisciplinary resource has more than 1200 entries written by specialists. A helpful reader′s guide groups topics like agriculture, conservation and ecology, movements and regulations, politics, pollution, and society. A resource guide, chronology, glossary, and list of the UN′s economic indicators complete the set." —Library Journal "...this important work gives a well-focused snapshot of environmentalism in the early 21st Century, and it will remain valuable into the future both for its content and as a yardstick to measure progress toward sustainability and conservation. Summing Up: Recommended. Undergraduates and general readers." —CHOICE Booklist Editors′ Choice 2008 "This superb interdisciplinary work should find a place on the shelves of every public and academic library that has the least bit of interest in environment issues—which should mean just about all." —Booklist (Starred Review) Where does the environment leave off and society begin? When expanding production and consumption drives greenhouse gas emissions that warm the planet, which in turn influence the conditions of economic expansion, it is unclear where the climate ends and the economy begins. This fact is not new to our era, however, our social and natural sciences have only recently come to grips with the incredible complexity of the world described by understanding the environment and society as being of a piece. As a result, in the last decade there has been an unprecedented explosion of new concepts, theories, facts, and techniques that follow from such an understanding. The Encyclopedia of Environment and Society brings together multiplying issues, concepts, theories, examples, problems, and policies, with the goal of clearly explicating an emerging way of thinking about people and nature. With more than 1,200 entries written by experts from incredibly diverse fields, this innovative resource is a first step toward diving into the deep pool of emerging knowledge. The five volumes of this Encyclopedia represent more than a catalogue of terms. Rather, they capture the spirit of the moment, a fascinating time when global warming and genetic engineering represent only two of the most obvious examples of socio-environmental issues. Key Features Examines many new ideas about how the world works, what creates the daunting problems of our time, and how such issues might be addressed, whether by regulation, markets, or new ethics Demonstrates how theories of environmental management based on market efficiency may not be easily reconciled with those that focus on population, and both may certainly diverge from those centering on ethics, justice, or labor Offers contributions from experts in their fields of specialty, including geographers, political scientists, chemists, anthropologists, medical practitioners, development experts, and sociologists, among many others Explores the emerging socio-environmental problems that we face in the next century, as well as the shifting and expanding theoretical tools available for tackling these problems Covers regions of North America in greater detail but also provides a comprehensive picture that approaches, as effectively as possible, a cohesive global vision Key Themes Agriculture Animals Biology and Chemistry Climate Conservation and Ecology Countries Geography History Movements and Regulations Organizations People Politics Pollution Society Packed with essential and up-to-date information on the state of the global socio-environment, the Encyclopedia of Environment and Society is a time capsule of its historic moment and a record of where we stand at the start of the 21st century, making it a must-have resource for any library. These inspiring volumes provide an opportunity for more new ways of thinking, behaving, and living in a more-than-human world.




How McGruff and the Crying Indian Changed America


Book Description

Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.