Smokey Bear's Touch and Feel Forest


Book Description

Two scratch-and-sniff stickers that smell like pine and smoke and six different textures for youngsters to feel make this abridged version of the tale of Smokey the Bear a wonderful reading experience. Full color.










America's Public Lands


Book Description

How it is that the United States—the country that cherishes the ideal of private property more than any other in the world—has chosen to set aside nearly one-third of its land area as public lands? Now in a fully revised and updated edition covering the first years of the Trump administration, Randall Wilson considers this intriguing question, tracing the often-forgotten ideas of nature that have shaped the evolution of America’s public land system. The result is a fresh and probing account of the most pressing policy and management challenges facing national parks, forests, rangelands, and wildlife refuges today. The author explores the dramatic story of the origins of the public domain, including the century-long effort to sell off land and the subsequent emergence of a national conservation ideal. Arguing that we cannot fully understand one type of public land without understanding its relation to the rest of the system, he provides in-depth accounts of the different types of public lands. With chapters on national parks, national forests, wildlife refuges, Bureau of Land Management lands, and wilderness areas, Wilson examines key turning points and major policy debates for each land type, including recent Trump Administration efforts to roll back environmental protections. He considers debates ranging from national monument designations and bison management to gas and oil drilling, wildfire policy, the bark beetle epidemic, and the future of roadless and wilderness conservation areas. His comprehensive overview offers a chance to rethink our relationship with America’s public lands, including what it says about the way we relate to, and value, nature in the United States.




Agriculture Handbook


Book Description




Unleash Your Primal Power


Book Description

Unleash Your Primal Power provides a technology for making lasting personal change by combining ancient wisdom and modern psychology. The technique is simple and easily mastered within the first chapters of the book. The remaining chapters offer fun and effective exercises that you can implement immediately to increase your health and happiness.




The Publishers Weekly


Book Description




Brand Mascots


Book Description

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.




Wild America


Book Description

An illustrated 30,000-mile tour of the continent.




Job Safety & Health


Book Description