Author : David Brock
Publisher : Scribl
Page : 51 pages
File Size : 22,72 MB
Release : 2019-02-22
Category : Business & Economics
ISBN : 1633481638
If you want to be in business for the long run and stay relevant, you are going to need to keep tabs on the social media landscape and join social networks that are going to take you into the future. That’s exactly what Snapchat does. This platform is one of the social media outlets that have come from a constantly evolving world of social media and it uses a novel and never-before-seen met...
Author : Dave Chaffey
Publisher : Taylor & Francis
Page : 677 pages
File Size : 46,30 MB
Release : 2022-07-22
Category : Business & Economics
ISBN : 1000610918
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author : Marc Helmold
Publisher : Springer Nature
Page : 286 pages
File Size : 42,27 MB
Release : 2022-09-06
Category : Business & Economics
ISBN : 3031100972
The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
Author : Bill Stonehem
Publisher : First Rank Publishing
Page : 15 pages
File Size : 45,21 MB
Release : 2016-09-15
Category : Computers
ISBN :
Snapchat is a multimedia mobile application and image messaging platform that was created by Reggie Brown, Bobby Murphy and Evan Spiegel. This was done when they were students at Stanford University and their company now have their headquarters in Venice, California. After going through changes, it eventually evolved into a mix of private messages along with open content. This will also some brand networks, live events such as sport events and music and publications. Though public content was offered, most of the users were accessing it for the chat, messaging and imaging benefits versus persons who accessed it for event information, branding or celebrity information.
Author : Doris-Maria Heilmann
Publisher : eBook Partnership
Page : 157 pages
File Size : 50,74 MB
Release : 2021-03-31
Category : Business & Economics
ISBN : 198866425X
This second - totally revised, expanded and updated - edition of the popular book marketing guide showswriters and publishers how to market books for free. Confused about how to build an author platform? Frustrated with slow marketing progress? Discover how to create a viable online author presence in this valuable and informative book, "e;111 Tips on How to Market Your Book for Free"e; - Detailed Plans and Smart Strategies for Your Book's Success..Creating an online presence can be a daunting task for the author. Promoting yourself and a book can quickly lead to becoming overwhelmed. Strategize your writing career by planning how to publish, publicize, and launch your book. Learn how to get your books in bookstores and libraries, and successfully contact television and radio stations, and bloggers. Develop a solid plan to market your book and watch your sales grow. Are you ready to elevate your book promotion?For newcomers and seasoned authors, "e;111 Tips on How to Market Your Book for Free "e;delves deeply into the mechanics of taking your writing career to the next level. With more links and resources, this book can easily become invaluable to the writer. Although it may be dense with information, the content is much more detailed.Reviewer: "e;I liked the author's tips on how to build online relationships. As someone who avoids social media, (it has been the bane of my author's existence). I really appreciated how the author breaks down how to work on social media. Short, to the point, succinct. Finally, I get it! I am so excited to implement so many of these ideas. I was also thrilled to read the section on how to pitch to television and radio. Another superb writer's resource book from an excellent author."e;
Author : David Kelly
Publisher : Createspace Independent Publishing Platform
Page : 156 pages
File Size : 30,55 MB
Release : 2016-08-25
Category :
ISBN : 9781537268033
Are You Looking To Explode Your Social Media Presence? Do you want more followers? Would you like the best and most efficient strategies taken from the best influencers? Do you want to monetize your social media? When you buy Social Media: Strategies to Mastering your brand for Facebook, Instagram, Twitter and Snapchat, your followers will increase rapidly! You will discover everything you need to know about social media marketing These crucial and effective tips will maximize your social media presence. You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies.
Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
Page : 289 pages
File Size : 17,84 MB
Release : 2022-01-03
Category : Business & Economics
ISBN : 1398603406
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
Author : Jon Mowat
Publisher : Kogan Page Publishers
Page : 305 pages
File Size : 41,65 MB
Release : 2018-03-03
Category : Business & Economics
ISBN : 0749481587
Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.
Author : Adedeji B. Badiru
Publisher : CRC Press
Page : 148 pages
File Size : 38,70 MB
Release : 2021-06-22
Category : Technology & Engineering
ISBN : 1000453715
Operational excellence, as a quest in the prevailing digital era, is predicated on a systems view of the operating environments in business, industry, government, academia, and other organizational entities. This book uses a systems-based approach to show how operational excellence can be pursued, achieved, and sustained. It offers a systems perspective for operational excellence and discusses the evolution of products from the classical operation era to present day digital operations. It covers the role of global markets on domestic operations, presents operational work design and ergonomics, and combines industrial engineering, advanced research, and practical experience. This book is a useful guide for scholars, practitioners and those involved in engineering, management, and business fields.
Author : Andrew Macarthy
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 18,1 MB
Release : 2018-01-13
Category : Internet marketing
ISBN : 9781983805912
A guide to social media success for business, this book provides tips about how to establish a powerful presence on social media, attact and engage loyal customers, and increase web traffic and sales.
