Author : Stephan Spencer
Publisher : "O'Reilly Media, Inc."
Page : 311 pages
File Size : 22,92 MB
Release : 2014-08
Category : Business & Economics
ISBN : 1449366988
Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.
Author : Gergely Sznolnoki
Publisher : Springer
Page : 183 pages
File Size : 50,24 MB
Release : 2016-04-30
Category : Business & Economics
ISBN : 1137602988
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Author : Lubbe, Sam
Publisher : IGI Global
Page : 280 pages
File Size : 18,27 MB
Release : 2002-07-01
Category : Computers
ISBN : 1591400775
E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is experienced by individuals or even indirectly as members of society. The need to have fast and efficient information on products is crucial to our socially conscious and technologically dependent society; hence, information technology has increased the intolerable burden of handling the increasing amount of information and human errors which the society is expected to contend with. The Economic and Social Impacts of E-Commerce addresses issues associated with the advent of e-commerce, and its significance within society.
Author : Efraim Turban
Publisher : Springer
Page : 331 pages
File Size : 26,63 MB
Release : 2015-11-17
Category : Business & Economics
ISBN : 3319170287
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
Author : Fiona Fui-Hoon Nah
Publisher : Springer
Page : 394 pages
File Size : 40,4 MB
Release : 2019-07-10
Category : Computers
ISBN : 3030223353
This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 63 papers presented in these two volumes are organized in topical sections named: Electronic, Mobile and Ubiquitous Commerce, eBanking and Digital Money, Consumer Behaviour, Business Information Systems, Dashboards and Visualization, Social Media and Big Data Analytics in B
Author : Rosy Boardman
Publisher : Springer
Page : 289 pages
File Size : 22,1 MB
Release : 2019-02-22
Category : Business & Economics
ISBN : 3030036170
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Author : Fiona Fui-Hoon Nah
Publisher : Springer
Page : 600 pages
File Size : 10,34 MB
Release : 2016-07-04
Category : Computers
ISBN : 3319393960
This volume constitutes the refereed proceedings of the Third International Conference on HCI in Business, Government and Organizations, HCIBGO 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, which took place in Toronto, Canada, in July 2016. HCII 2016 received a total of 4354 submissions, of which 1287 papers were accepted for publication after a careful reviewing process. The 53 papers presented in this volume are organized in topical sections named: social media for business; electronic, mobile and ubiquitous commerce; business analytics and visualization; branding, marketing and consumer behavior; and digital innovation.
Author : Mao Tse-Tung
Publisher : Read Books Ltd
Page : 192 pages
File Size : 49,48 MB
Release : 2013-04-16
Category : Literary Collections
ISBN : 1446545318
Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.
Author : Nicolae Sfetcu
Publisher : Nicolae Sfetcu
Page : 182 pages
File Size : 12,8 MB
Release : 2015-10-18
Category : Business & Economics
ISBN :
Techniques and actions for a company to develop the sale of the products and services by adapting, where necessary, the production and commercialization to consumer needs. Marketing is considered as the first creative link that will lead to sales. In an environment increasingly changing, the marketing strategy is mobilized to retain a focused and solvent clients by providing economies of scale necessary for the success of the company. By advertising, marketing can also be used to create a portfolio of new customers without automatically seek a margin in the short term. The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of potential customers and identify products and services. Political communication, advertising, promotion and organization of the sale of products is in turn the most visible part of marketing to the general public. The rise of information technology and communications coupled with changes in consumption patterns (nomadism, mobility ...) leads marketers to rethink their campaigns by combining optimally different messages and channels.
Author : Enis Yakut
Publisher : Emerald Group Publishing
Page : 175 pages
File Size : 22,76 MB
Release : 2022-01-21
Category : Business & Economics
ISBN : 1801173281
Industry 4.0 and Global Businesses: A Multidisciplinary Investigation provides a multidisciplinary perspective on the transformative effects of Industry 4.0 by aggregating original theoretical, conceptual, and empirical research.
