Social Media for Lawyers


Book Description

Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind.




The Lawyer's Guide to Social Networking


Book Description

Written by a veteran litigator and leading expert on law and social media, The Lawyers Guide to Social Networking provides a comprehensive look at how social media is affecting the legal system. This book examines the myriad ways in which information from sites like Facebook, MySpace, and Twitter is being put to use in everything from criminal and family law matters to personal injury, employment, and commercial cases nationwide. The author illustrates how the pervasive social networking phenomenon is redefining traditional notions of jurisdiction, duty, service of process, and legal ethics while using actual trial and appellate level cases to analyze the discoverability and admissibility of social media evidence.




Content Marketing for Lawyers


Book Description

To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of "know-how" Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media




The Social Media Marketing Blueprint for Lawyers


Book Description

Have you ever wanted to get started using social media to market your law practice but didn't know where to begin? Facebook, LinkedIn, Twitter, Instagram, Snapchat? It can be overwhelming to contemplate putting content on all of these platforms. With The Social Media Marketing Blueprint for Lawyers, approaching social media is simplified and broken down into practical, actionable steps you can take to implement social media marketing in your firm today.




Social Media in Business Development and Relationship Management


Book Description

This Special Report provides a practical introduction to social media for lawyers. By avoiding technical details and jargon, it offers a pragmatic guide on how all lawyers - irrespective of industry sector, firm size or client base - can successfully integrate social media into their marketing, business development and client relationship management programmes. Containing essential information on the benefits and risks of social media in the legal sector, this report examines the social media platforms used by many law firms (LinkedIn, Twitter and Facebook) and gives an overview of those less frequently used - enabling lawyers to make an informed choice. As well as featuring practical advice for setting up and using social media as an integral part of a lawyer's business development activity, this report also offers guidance on: * how to write great blogs and social media posts; and * how to integrate social media into a structured content management plan that supports business development objectives. The report also addresses how central systems, technology and support can be used to ensure that social media plays an effective part of a firm's business development programmes. In addition to lawyers, this text will be essential reading for marketing and human resource professionals in law firms who want to ensure the effective and sustainable use of social media.




Social Media Law


Book Description

Social Media Law examines social and new media issues through the lens of law and policy, reflecting new case law and legislative developments.




Facebook in One Hour for Lawyers


Book Description

Many lawyers use Facebook(r), the world's most popular social networking platform, to communicate with friends and family across the globe. But lawyers are missing a major opportunity if they do not consider the business possibilities of their Facebook(r) accounts. With a few simple steps, lawyers can harness Facebook(r) to market their services, grow their practices, and expand their legal network--all by using the same methods they already use to communicate with friends and family. Facebook(r) in One Hour for Lawyers will show any attorney--from Facebook(r) novices to advanced users--how to use this powerful tool for both professional and personal purposes. In just one hour, you will learn to: Set up a Facebook(r) account Optimize privacy and other settings Create a profile and manage your timeline Find, organize, and manage friends Use Facebook(r) search and navigation Participate on Facebook(r) with updates, comments, likes, and timelines Send messages, join groups, and subscribe to feeds Establish a business page Monitor your Facebook(r) network Develop a Facebook(r) strategy to grow your legal network"




Winning with Social Media


Book Description

Litigation is about winning. It's not like a game of horseshoes, where coming close is good enough. Placing second is not something that gets and keeps clients. Now flash forward to the social media era of Facebook, Twitter, Instagram, Snapchat—and the list could go on and on, with new sites springing up and gaining traction all the time. Social media—once the stomping grounds of a youthful, tech-savvy generation—is a phenomenon with an incredible impact in the legal arena. The oversharing that happens on social networking sites can make or break a case—and what's more, the online landscape is ever changing, ever morphing and evolving, nearly at the lightning speed of technology itself. It may sound like a brave new world out there (and it is), but the good news is that you can quickly get up to speed and have a desktop guide at your fingertips. And, once you become comfortable with social media, you're going to be pleasantly surprised by how much helpful evidence can be found on social networking sites. That's where Winning with Social Media comes in. In this new book by attorney Michelle Sherman, you'll discover how this modern form of evidence plays a key role in cases ranging from divorce and child custody to wrongful termination, from narcotics trafficking to invasion of privacy, from breach of contract to intellectual property, from DUI to professional malpractice. You'll learn how to: • conduct informal discovery for getting social media discovery from the opposition • execute personal service through social media when all else fails • lay a rock-solid foundation to get online posts admitted into evidence • overcome objections in discovery and at trial • authenticate "ownership" of social media accounts and the incriminating posts made to them • keep your clients from sinking their case through "loose lips" on social media • use and monitor social media posts— not just from the parties, but witnesses, jurors, and even the judge—from start to finish in your case What you won't come away with, Sherman advises, is any reassurance that you can ignore social media in your litigation matters. Lawyers who do or who dismiss its relevance do so at their clients' peril. In the twenty-first century, dealing with social media evidence is a crucial part of your discovery plan and trial preparation, and Winning with Social Media will help you meet that challenge.




Navigating Social Media Legal Risks


Book Description

The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more... You’ll Learn How To • Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns • Write effective social media policies and implement best practices for governance • Ensure the security of sensitive company and customer information • Properly monitor and regulate the way your employees use social media • Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability • Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening • Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting • Manage the legal risks of user-generated content (UGC) • Protect your trademarks online, and overcome brandjacking and cybersquatting • Understand the e-discovery implications of social media in lawsuits




Social Media as Evidence


Book Description