Book Description

Written by an internationally renowned physician expert, The Social Prescription is a social media and digital strategy guide for physicians and healthcare leaders.This book provides an introduction to the 'who, what, why, where, and how' of digital strategy for healthcare leaders, and includes step by step directions for taking action. It includes essential information about why to use social media and other digital platforms, what exactly to do, and how to do it. Why bother with social media? This book will teach you: the current void of physician presence online, and the opportunity that represents for you how social media can benefit physicians, whether academic or in private practice how physician use of digital platforms benefits patients and society Afraid of social media? This book will teach you: the reality about doctors' biggest worries on social media, including liability and privacy concerns how to respond to negative or unexpected interactions pros, cons, and various features of the major social media and digital platforms Ready to get started, but not sure what to do? This book will teach you: how to choose the platform that best matches your professional goals how to develop and communicate your brand - your unique value proposition how digital search engines and social media platforms use algorithms to rank content how to use search engine optimization (SEO) to put your best professional persona forward If you don't have a digital strategy already, you are way behind. You are doing yourself and your patients a disservice. It's easier than you think; this book will show you how. Whether you are interested in establishing your own expertise, or growing your practice, or providing added value for patients, or promoting health literacy or engaging in advocacy, this book will help you get started quickly, safely, and effectively. And you don't have to be tech-savvy to use this book. Dr. Stiegler explains digital mysteries in easy, plain language. Praise for The Social Prescription "Such a joy to read! The conversational style in this book made it fun and very easy to read, which goes very well with the nature of social media itself. An excellent job in both giving an overview of the platforms and their features as well as providing very good practical steps in getting started. Love the actionable guidance here." Audun Utengen, co-founder of Symplur.com, the leading social media analytics company focused solely on healthcare"This book is awesome! As a private client, I used Dr.Stiegler helped me transition from my academic hospital medicine career to a non-clinical career teaching meditation and stress-reduction modalities to healthcare professionals and patients. She helped me navigate the overwhelming world branding, social media, and marketing. She skyrocketed my confidence and the growth of my business. With this book, she's made her expertise available to everyone, with simple, effective, actionable information that's easy to follow. Reading it is like having a one-on-one conversation, while she breaks down a huge topic into manageable, bite-sized pieces. I highly recommend this book!" -Jill Wener, MD, of Conscious Health Meditation, Stress Reduction Expert, and TransforMD Co-founder So, scroll back up, click the 'buy' button, and let's get started today!