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Social Media Marketing: Dominating Strategies for Your Business with Social Media (Edition July 2017, Facebook, Snapchat, Instagram, Twitter, LinkedIn, YouTube)

Author : Michael Russel

Publisher :

Page : 56 pages

File Size : 10,33 MB

Release : 2017-08-23

Category : Facebook (Electronic resource)

ISBN : 9781549563706

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Book Description

Do You Want To Dominate Social Media in 2017? Would You Like To Learn All About Social Media Marketing? Are You Looking To Take Your Business To New Heights With Up-To-Date Social Media Marketing? ★☆★ Read this book for FREE on Kindle Unlimited - Order Now! ★☆★ There are many things that you can do to market yourself online. However, you need to do it in a smart way without leaving any penny without a proper return on investment. The book, "Social Media Marketing: Dominating Strategies for your Business with Social Media (Facebook, Snapchat, Instagram, Twitter, LinkedIn, YouTube)", will help you start growing more followers today and help you automate the process, so you don't have to spend hours and hours every day! It will discuss the right way to make the best social media tools work for you so that you will be able to grow your business as well as your brand! The Modern Marketing Game Has Changed. Learn How this Book will Equip You to Build Your Brand on Social Media in 2017 You'll get up-to-date information on what's working and what's not It will give you clarity about social media marketing You will learn success secrets from some of the biggest brands today You'll get practical tips that can be implemented right away You will discover how to benefit from the new social media channels to get a first mover advantage Inside you will also find plenty of handy examples and mini case-studies of brands who've built an enviable social media presence to inspire you. Here is a Glimpse of What You Will Learn Within the Book: Setting up you business page on Facebook Best Business Practices on Facebook Make Your Own Snap Code Play with Filters Geofilters Contests, Perks & Promotion Developing Content Strategy for Instagram Twitter Advertising Launch a LinkedIn Group Partnering Up With YouTube Video Marketing Tips This book includes actionable pointers and practical ideas to allow you to take action from the start. Read this book and find out exactly what your potential is, and how you can achieve and even surpass it! Download "Social Media Marketing: Dominating Strategies for your Business with Social Media (Facebook, Snapchat, Instagram, Twitter, LinkedIn, YouTube)" right away and start your Social Media Portfolio on a road to Success!



The B2B Social Media Book

Author : Kipp Bodnar

Publisher : John Wiley & Sons

Page : 216 pages

File Size : 50,12 MB

Release : 2011-12-20

Category : Business & Economics

ISBN : 1118214307

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Book Description

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.



Strategy Is Your Words

Author : Mark Pollard

Publisher :

Page : 400 pages

File Size : 36,37 MB

Release : 2020-08-11

Category :

ISBN : 9781950372003

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Book Description



Web Analytics

Author : Avinash Kaushik

Publisher : John Wiley & Sons

Page : 481 pages

File Size : 24,9 MB

Release : 2007-07-30

Category : Computers

ISBN : 0470175052

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Book Description

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.



Marketing to the Social Web

Author : Larry Weber

Publisher : John Wiley & Sons

Page : 272 pages

File Size : 42,74 MB

Release : 2009-03-03

Category : Business & Economics

ISBN : 0470410973

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Book Description

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.



Social Media Explained

Author : Mark W. Schaefer

Publisher : Mark W. Schaefer

Page : 0 pages

File Size : 21,9 MB

Release : 2018-01-21

Category : Business & Economics

ISBN : 9780692062067

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Book Description

Creating a social media strategy for your organization may seem overwhelming, but it doesn't have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world's most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into: * The five foundational strategies behind social media success* A six-step path to discovering your social media strategy* Battle-tested tips and ideas you can apply today* Case studies illustrating social media successes* Answers to the biggest questions about measurement, organization and budgeting This is your path forward. This is Social Media Explained.



Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Author : Dave Kerpen

Publisher : McGraw Hill Professional

Page : 289 pages

File Size : 12,27 MB

Release : 2011-06-07

Category : Business & Economics

ISBN : 0071769501

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Book Description

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking



The End of Marketing

Author : Carlos Gil

Publisher : Kogan Page Publishers

Page : 241 pages

File Size : 50,86 MB

Release : 2019-10-03

Category : Business & Economics

ISBN : 0749497599

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Book Description

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.



Hacking Growth

Author : Sean Ellis

Publisher : Crown Currency

Page : 322 pages

File Size : 42,53 MB

Release : 2017-04-25

Category : Business & Economics

ISBN : 0451497228

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Book Description

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.



"Starving" to Successful

Author : J. Jason Horejs

Publisher : Reddot Press

Page : 0 pages

File Size : 43,73 MB

Release : 2009

Category : Art

ISBN : 9780615568324

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Book Description

Provides insight into the art business from the perspective of a gallery owner.