Social media roadmaps
Author :
Publisher :
Page : 78 pages
File Size : 15,86 MB
Release : 2008
Category :
ISBN : 9789513872465
Successful User Experience: Strategies and Roadmaps
Author : Elizabeth Rosenzweig
Publisher : Morgan Kaufmann
Page : 371 pages
File Size : 32,60 MB
Release : 2015-08-03
Category : Computers
ISBN : 0128010614
Book Description
Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, you'll understand: - How to bring high-level planning into concrete actionable steps - How Design Thinking relates to creating a good UX - How to set UX Goals for a product or project - How to decide which tool or methodology to use at what point in product lifecycle This book takes UX acceptance as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products. This is a must-have book for your complete UX library. - Uses strategic models that focus product design and development - Teaches how to decipher what tool or methodology is right for a given moment, project, or a specific team - Presents tactics on how to understand how to connect the dots between tools, data, and design - Provides actionable steps and case studies that help users develop a complete strategy, from the big picture of product design, development, and commercialization, to how UX can help create stronger products - Case studies in each chapter to aid learning
Roadmap to Revenue
Author : Kristin Zhivago
Publisher :
Page : 0 pages
File Size : 30,84 MB
Release : 2011-03
Category : Corporate culture
ISBN : 9780974917924
Book Description
The secret to higher revenue is locked in the mind of your current customers. Using the proven methods in this book, you will learn how to interview your own customers so you understand exactly what they were looking for, why they bought from you, what they value about your product or service, and the steps they went through as they purchased your product or service. You will understand their questions and concerns, and the answers they needed in order to be convinced that your product or service would meet their need. Armed with this information, you can reverse-engineer your successful sales and manufacture new sales in quantity. This is the core premise of the book, and it will transform and empower all of your marketing and sales efforts. You will make it easy for new customers to find you, like what they see, and buy from you. You will be able to map out their buying process and then support that process at every stage. Your content will resonate with potential customers, because you will be using concepts, words, and phrases that came from others with similar problems and seeking similar solutions. You will use marketing methods that will work for your product or service, and avoid those that won't, guided by the information provided by your own customers. Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy is a step-by-step guide to increased sales, using a method that has been tested, perfected, and proven to work, regardless of the size of the company or the industry.
Measuring the Digital Transformation A Roadmap for the Future
Author : OECD
Publisher : OECD Publishing
Page : 262 pages
File Size : 35,99 MB
Release : 2019-03-11
Category :
ISBN : 9264311998
Book Description
Measuring the Digital Transformation: A Roadmap for the Future provides new insights into the state of the digital transformation by mapping indicators across a range of areas – from education and innovation, to trade and economic and social outcomes – against current digital policy issues, as presented in Going Digital: Shaping Policies, Improving Lives.
New Horizons for a Data-Driven Economy
Author : José María Cavanillas
Publisher : Springer
Page : 312 pages
File Size : 42,12 MB
Release : 2016-04-04
Category : Computers
ISBN : 3319215698
Book Description
In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the business perspective and how big data technology can be exploited to deliver value within different sectors of the economy. The book is structured in four parts: Part I “The Big Data Opportunity” explores the value potential of big data with a particular focus on the European context. It also describes the legal, business and social dimensions that need to be addressed, and briefly introduces the European Commission’s BIG project. Part II “The Big Data Value Chain” details the complete big data lifecycle from a technical point of view, ranging from data acquisition, analysis, curation and storage, to data usage and exploitation. Next, Part III “Usage and Exploitation of Big Data” illustrates the value creation possibilities of big data applications in various sectors, including industry, healthcare, finance, energy, media and public services. Finally, Part IV “A Roadmap for Big Data Research” identifies and prioritizes the cross-sectorial requirements for big data research, and outlines the most urgent and challenging technological, economic, political and societal issues for big data in Europe. This compendium summarizes more than two years of work performed by a leading group of major European research centers and industries in the context of the BIG project. It brings together research findings, forecasts and estimates related to this challenging technological context that is becoming the major axis of the new digitally transformed business environment.
The Secret Product Manager Handbook
Author : Nils Davis
Publisher : Createspace Independent Publishing Platform
Page : 144 pages
File Size : 16,31 MB
Release : 2018-03-05
Category :
ISBN : 9781983838934
Book Description
"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how "good" the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying "Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor." (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point" (Frank Licea, Product Manager) "The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read." (Luca Candela, VP of Product Management)
Product Roadmaps Relaunched
Author : C. Todd Lombardo
Publisher : "O'Reilly Media, Inc."
Page : 272 pages
File Size : 14,20 MB
Release : 2017-10-25
Category :
ISBN : 1491971673
Book Description
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to: Articulate an inspiring vision and goals for your product Prioritize ruthlessly and scientifically Protect against pursuing seemingly good ideas without evaluation and prioritization Ensure alignment with stakeholders Inspire loyalty and over-delivery from your team Get your sales team working with you instead of against you Bring a user and buyer-centric approach to planning and decision-making Anticipate opportunities and stay ahead of the game Publish a comprehensive roadmap without overcommitting
Energy Technology Roadmaps of Japan
Author : Yukitaka Kato
Publisher : Springer
Page : 560 pages
File Size : 32,64 MB
Release : 2016-05-30
Category : Technology & Engineering
ISBN : 4431559515
Book Description
This book, edited by members of the Committee of Future Energy and Social Systems, The Society of Chemical Engineers, Japan, describes energy technology roadmaps for Japan post-Fukushima. In this work, energy technology experts show quantitatively the advantages and disadvantages of major energy technologies with which they are involved, in a unified chapter structure with figures illustrating the technology development perspectives. The future energy vision for Japan together with the pathway is quantitatively discussed, explicitly considering the contributions of individual energy technology by referring to the technology roadmaps. The pathways for future energy vision thus derived will be useful not only for all energy researchers but also for graduate students in the field to grasp the potential of the technologies and future energy system of Japan.
A Roadmap to Reducing Child Poverty
Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
Page : 619 pages
File Size : 38,95 MB
Release : 2019-09-16
Category : Social Science
ISBN : 0309483980
Book Description
The strengths and abilities children develop from infancy through adolescence are crucial for their physical, emotional, and cognitive growth, which in turn help them to achieve success in school and to become responsible, economically self-sufficient, and healthy adults. Capable, responsible, and healthy adults are clearly the foundation of a well-functioning and prosperous society, yet America's future is not as secure as it could be because millions of American children live in families with incomes below the poverty line. A wealth of evidence suggests that a lack of adequate economic resources for families with children compromises these children's ability to grow and achieve adult success, hurting them and the broader society. A Roadmap to Reducing Child Poverty reviews the research on linkages between child poverty and child well-being, and analyzes the poverty-reducing effects of major assistance programs directed at children and families. This report also provides policy and program recommendations for reducing the number of children living in poverty in the United States by half within 10 years.
The Social Organization
Author : Anthony J. Bradley
Publisher : Harvard Business Press
Page : 268 pages
File Size : 20,90 MB
Release : 2011-09-27
Category : Business & Economics
ISBN : 142214237X
Book Description
As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster—and capitalize on—customers’ and employees’ collective efforts. But the new social technology landscape isn’t about the technology. It’s about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results: • Vision: defining a compelling vision of progress toward a highly collaborative organization. • Strategy: taking community collaboration from risky and random success to measurable business value. • Purpose: rallying people around a clear purpose, not just providing technology. • Launch: creating a collaborative environment and gaining adoption. • Guide: participating in and influencing communities without stifling collaboration. • Adapt: responding creatively to change in order to better support community collaboration. The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.
