Author : Elizabeth Raum
Publisher : Capstone
Page : 49 pages
File Size : 30,32 MB
Release : 2018
Category : Juvenile Nonfiction
ISBN : 1515778819
How many girls your age have a social media account? What are the most popular social media websites? How many followers does the average teen have? Find the answers to these questions and more while learning how to make a statement on social media!
Author : B. Vincent
Publisher : RWG Publishing
Page : 47 pages
File Size : 20,46 MB
Release : 2024-05-28
Category : Business & Economics
ISBN :
"Social Media Savvy: Building Brands and Profits on Social Platforms" is a comprehensive guide that demystifies the world of social media marketing, offering invaluable insights and strategies for businesses aiming to thrive in the digital age. From understanding the power of social media to leveraging different platforms, crafting engaging content, and navigating challenges, this book equips readers with the knowledge and tools they need to succeed in the competitive landscape of social media. With a focus on authenticity, innovation, and strategic thinking, "Social Media Savvy" empowers businesses to harness the full potential of social media to build brand awareness, drive engagement, and achieve sustainable growth. Whether you're a seasoned marketer or a novice entrepreneur, this book provides practical advice, actionable tips, and real-world examples to help you master social media and elevate your brand to new heights.
Author : Tracy L. Tuten
Publisher : SAGE
Page : 561 pages
File Size : 18,20 MB
Release : 2020-11-18
Category : Business & Economics
ISBN : 1529738016
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.
Author : Scott Stratten
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 19,46 MB
Release : 2012-01-26
Category : Business & Economics
ISBN : 1118288416
Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows! "[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!" —Famous author who hasn't read this book "This book has a great amount of words." —Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial "This book is the greatest business book in the world, besides mine." —Author who only gives testimonials to people who give him one in return
Author : Brian Boyd
Publisher : One Seed Press
Page : 128 pages
File Size : 12,37 MB
Release : 2013-07-03
Category : Business & Economics
ISBN : 1939250099
Author : Claire Diaz-Ortiz
Publisher :
Page : 144 pages
File Size : 23,98 MB
Release : 2019-10-22
Category : Business & Economics
ISBN : 9781400214969
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
Author : James Cohen
Publisher : CRC Press
Page : 336 pages
File Size : 15,73 MB
Release : 2015-08-20
Category : Language Arts & Disciplines
ISBN : 1317570014
Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website—designed to aid students and professors alike—that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it. KEY FEATURES For students- a companion site that features research resources and links for further investigation For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual. Features a unique approach that covers media studies aspects with production and design tutorials. Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.
Author : Greta Van Susteren
Publisher : Simon and Schuster
Page : 320 pages
File Size : 34,87 MB
Release : 2017-11-14
Category : Computers
ISBN : 1501132458
A simple, step-by-step guide to the major social media platforms—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more—by former news anchor and media maven Greta Van Susteren.
Author : Jan Zimmerman
Publisher : John Wiley & Sons
Page : 848 pages
File Size : 36,98 MB
Release : 2010-08-26
Category : Social Science
ISBN : 0470932996
Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back
Author : Steena Holmes
Publisher : Lake Union Publishing
Page : 0 pages
File Size : 19,25 MB
Release : 2016
Category : Domestic fiction
ISBN : 9781503934160
All children's book illustrator Claire Turner ever wanted was to be a mother. After six years of trying to conceive, she and her husband, Josh, have finally accepted that she will never be pregnant with a child of their own. Yet once they give up hope, the couple gets the miracle they've been waiting for. For the first few months of her pregnancy, Claire and Josh are living on cloud nine. But when she begins to experience debilitating headaches, blurred vision, and even fainting spells, the soon-to-be mother goes to the doctor and receives a terrifying diagnosis. Since any treatment could put their unborn baby's life at risk, the Turners must carefully weigh their limited options. And as her symptoms worsen, Claire will have to make an impossible decision: Save her own life, or save her child's? USA Today and New York Times bestselling author Steena Holmes brings us an unforgettable story of one woman's courage and love.
