Author : Miriam Salpeter
Publisher : Learning Express (NY)
Page : 0 pages
File Size : 35,33 MB
Release : 2013
Category : Business & Economics
ISBN : 9781576859322
In this e-book, career expert, Miriam Salpeter, illustrates the full potential of social networking. Learn how to create and promote an online brand, achieve your career goals, and make yourself indispensable in your field. The book includes expert advice from more than 100 professionals and even gives tips for maintaining a blog.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2337 pages
File Size : 18,25 MB
Release : 2015-07-31
Category : Social Science
ISBN : 1466686154
In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.
Author : Carolyn Cunningham
Publisher : Rowman & Littlefield
Page : 333 pages
File Size : 10,61 MB
Release : 2013
Category : Computers
ISBN : 0739178113
Social Networking and Impression Management: Self-Presentation in the Digital Age, edited by Carolyn Cunningham, offers critical inquiry into how identity is constructed, deconstructed, performed, and perceived on social networking sites (SNSs), such as Facebook, and LinkedIn. The presentation of identity is key to success or failure in the Information Age, especially because SNSs are becoming the dominant form of communication among Internet users. The architecture of SNSs provide opportunities to ask questions such as who am I; what matters to me; and, how do I want others to perceive me? Original research studies in this collection utilize both quantitative and qualitative methods to study a range of issues related to identity management on SNSs including authenticity, professional uses of SNSs, LGBTQ identities, and psychological and cultural impacts. Together, the contributors to this volume draw on current research in the field and offer new theoretical frameworks and research methods to further the conversation on impression management and SNSs, making this text essential for both students and scholars of social media.
Author : Ben Mezrich
Publisher : Anchor
Page : 274 pages
File Size : 43,82 MB
Release : 2009-07-14
Category : Biography & Autobiography
ISBN : 0385532199
NATIONAL BESTSELLER “The Social Network, the much anticipated movie…adapted from Ben Mezrich’s book The Accidental Billionaires.” —The New York Times Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University’s elite, competitive, and accomplished student body. Then, in 2003, Zuckerberg hacked into Harvard’s computers, crashed the campus network, almost got himself expelled, and was inspired to create Facebook, the social networking site that has since revolutionized communication around the world. With Saverin’s funding their tiny start-up went from dorm room to Silicon Valley. But conflicting ideas about Facebook’s future transformed the friends into enemies. Soon, the undergraduate exuberance that marked their collaboration turned into out-and-out warfare as it fell prey to the adult world of venture capitalists, big money, and lawyers.
Author : Barbara Klipper
Publisher : Aapc Publishing
Page : 0 pages
File Size : 31,93 MB
Release : 2015
Category : EDUCATION
ISBN : 9781942197027
Barbara Klipper, an ASD mom, was employed for 15 years as a youth services librarian at the Ferguson Library in Stamford, CT, where she promoted and developed library services for young people with disabilities and their families. She has led workshops for librarians on how to work with and program for children and teens with autism and has presented at conferences on related subjects. Active in the American Library Association (ALA), Barbara has served as a member of the Schneider Family Book Award jury (which recognizes excellent portrayals of characters with disabilities in books for children and teens) and the ALA Accessibility Assembly. For ALSC, the children's division of ALA, she served on and chaired the Library Service to Special Population Children and Their Caregivers committee, taught two webinars on programming for young people with ASD, and wrote several articles and blog posts on topics related to children with autism, including one on appsand autism. Her book Programming for Children and Teens With Autism Spectrum Disorder received a strong review in Autism Asperger Digest and a starred review in School Library Journal, and has been nominated for the ABC-CLIO library literature award. Book jacket.
Author : Tara Hunt
Publisher : Random House Digital, Inc.
Page : 320 pages
File Size : 16,48 MB
Release : 2009
Category : Business & Economics
ISBN : 0307409503
Provides information on ways to connect with customers through social networks in order to create demand and sell more products.
Author : Giuseppe Riva
Publisher : Walter de Gruyter GmbH & Co KG
Page : 232 pages
File Size : 24,50 MB
Release : 2015-01-01
Category : Psychology
ISBN : 311047378X
Using a novel approach to consider the available literature and research, this book focuses on the psychology of social media based on the assumption that the experience of being in a social media has an impact on both our identity and social relationships. In order to ‘be online’, an individual has to create an online presence – they have to share information about themselves online. This online self is presented in different ways, with diverse goals and aims in order to engage in different social media activities and to achieve desired outcomes. Whilst this may not be a real physical presence, that physicality is becoming increasingly replicated through photos, video, and ever-evolving ways of defining and describing the self online. Moreover, individuals are using both PC-based and mobile-based social media as well as increasingly making use of photo and video editing tools to carefully craft and manipulate their online self. This book therefore explores current debates in Cyberpsychology, drawing on the most up-to-date theories and research to explore four main aspects of the social media experience (communication, identity, presence and relationships). In doing so, it considers the interplay of different areas of psychological research with current technological and security insight into how individuals create, manipulate and maintain their online identity and relationships. The social media are therefore at the core of every chapter, with the common thread throughout being the very unique approach to considering diverse and varied online behaviours that may not have been thus far considered from this perspective. It covers a broad range of both positive and negative behaviours that have now become integrated into the daily lives of many westernised country’s Internet users, giving it an appeal to both scholarly and industry readers alike.
Author : Patrice-Anne Rutledge
Publisher : FT Press
Page : 220 pages
File Size : 50,40 MB
Release : 2008
Category : Business & Economics
ISBN : 0789737884
Examining the popularity of social networking, this title offers advice on making the most of online connections, social networking strategies, tips for guarding privacy, and a look at the future of social networking, all written in a practical, user-friendly style.
Author : Todd Kelsey
Publisher : Apress
Page : 523 pages
File Size : 27,97 MB
Release : 2010-04-29
Category : Computers
ISBN : 1430225971
What the heck is Facebook? Twitter? Blogging? This book answers these questions and explains how to use a variety of social networking sites to keep in touch, stay in business, and have fun. This book covers the main social networking “spaces,” and introduces some of the ways people are enjoying them within a family or business context. It includes information on posting pictures, using add-ons, and working with Facebook and LinkedIn groups. It also covers the phenomenon of Twitter, including how it has grown and the road ahead. This book also covers how you can use the various networks together, such as sending a Twitter message that updates your Facebook status, or exporting your LinkedIn contact list and using it to invite people to Facebook. It also includes discussion of how to use social networks for both personal and business use, and how to keep them separate. How to use Facebook, Twitter, and other social networking sites for family, friends, and business How to make your sites talk to each other How to make the most of social networking and stay out of trouble
Author : Dan Zarrella
Publisher : "O'Reilly Media, Inc."
Page : 245 pages
File Size : 20,45 MB
Release : 2009-11-13
Category : Computers
ISBN : 1449383106
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
