Social Ontology of Whoness


Book Description

How are core social phenomena to be understood as modes of being? This book offers an alternative approach to social ontology. Recent interest in social ontology on the part of mainstream philosophy and the social sciences presupposes from the outset that the human being can be cast as a conscious subject whose intentionality can be collective. By contrast, the present study insistently poses the crucial question of who the human being is and how they sociate as whos. Such whoness is a clean-cut departure from the venerable tradition of questioning whatness (quidditas, essence) in philosophical thinking. Casting human being hermeneutically as whoness opens up new insights into how human beings sociate in interplays of mutual estimation that are simultaneously social power plays. Hitherto, the ontology of social power in all its various guises, has only ever been implicit. This book makes it explicit. The kind of social power prevalent in capitalist societies is that of the reified value embodied in commodities, money, capital, & co. Reified value itself is constituted through an interplay of mutual estimation among things that reflects back on the power interplay among whos. In this way a new critique of capitalism becomes possible.




Social Ontology


Book Description

Freedom, value, power, justice, government, legitimacy are major themes of the present inquiry. It explores the ontological structure of human beings associating with one another, the basic phenomenon of society. We human beings strive to become who we are in an ongoing power interplay with each other. Thinkers called as witnesses include Plato, Aristotle, Anaximander, Protagoras, Hobbes, Locke, Adam Smith, Hegel, Marx, Schopenhauer, Heidegger, Schumpeter, Hayek, Schmitt, Ernst Jünger, et al.




Movement and Time in the Cyberworld


Book Description

The cyberworld fast rolling in and impacting every aspect of human living on the globe today presents an enormous challenge to humankind. It is taken up by the media following current events through to all kinds of natural- and social-scientific discourses. Digitized technoscience develops at a breakneck pace in all areas accompanied by sociological analysis. What is missing is a philosophical response genuinely posing the basic ontological question: What is a digital being's peculiar mode of being? The present study offers a digital ontology that analyzes the dissolution of beings into bit-strings, driven by mathematized science. The mathematization of knowledge reaches back to Pythagoras, Plato and Aristotle, and continues with Descartes, Galileo, Newton, Leibniz. Western knowledge from its inception has always been driven by an unbridled will to efficient-causal power over all kinds of movement and change. This historical trajectory culminates in the universal Turing machine that enables efficient, automated, algorithmic control over the movement of digital beings through the cyberworld. The book fills in the ontological foundations underpinning this brave new cyberworld and interrogates them, especially by questioning the millennia-old conception of 1D-linear time. An alternative ontology of movement arises, based on a radically alternative conception of 3D-time.




Social Ontology of Whoness


Book Description

How are core social phenomena to be understood as modes of being? This book offers an alternative approach to social ontology. Recent interest in social ontology on the part of mainstream philosophy and the social sciences presupposes from the outset that the human being can be cast as a conscious subject whose intentionality can be collective. By contrast, the present study insistently poses the crucial question of who the human being is and how they sociate as whos. Such whoness is a clean-cut departure from the venerable tradition of questioning whatness (quidditas, essence) in philosophical thinking. Casting human being hermeneutically as whoness opens up new insights into how human beings sociate in interplays of mutual estimation that are simultaneously social power plays. Hitherto, the ontology of social power in all its various guises, has only ever been implicit. This book makes it explicit. The kind of social power prevalent in capitalist societies is that of the reified value embodied in commodities, money, capital, & co. Reified value itself is constituted through an interplay of mutual estimation among things that reflects back on the power interplay among whos. In this way a new critique of capitalism becomes possible.







The Digital Cast of Being


Book Description

We live today surrounded by countless digital gadgets and navigate through cyberspace as if it were the most natural thing in the world. This digital cast of being, however, comes from a long history of philosophical and mathematical thinking in which the Western will to productive power over movement has attained its consummation. This study traces the digital dissolution of beings from the Pythagoreans, Plato and Aristotle's ontology via Cartesian mathematical science through to our digitized economy and telecommunications. With an appendix reinterpreting quantum mechanical indeterminacy phenomenologically.




Reframing the Social


Book Description

Poe Yu-ze Wan argues for a critical realist and systemist social ontology, designed to shed light on current debates in social theory concerning the relationship of social ontology to practical social research, and the nature of 'the social'. It explores the works of the systems theorist Mario Bunge in comparison with the approach of Niklas Luhmann and critical social systems theorists, to challenge the commonly held view that the systems-based approach is holistic in nature and necessarily downplays the role of human agency.







Information Cultures in the Digital Age


Book Description

For several decades Rafael Capurro has been at the forefront of defining the relationship between information and modernity through both phenomenological and ethical formulations. In exploring both of these themes Capurro has re-vivified the transcultural and intercultural expressions of how we bring an understanding of information to bear on scientific knowledge production and intermediation. Capurro has long stressed the need to look deeply into how we contextualize the information problems that scientific society creates for us and to re-incorporate a pragmatic dimension into our response that provides a balance to the cognitive turn in information science. With contributions from 35 scholars from 15 countries, Information Cultures in the Digital Age focuses on the culture and philosophy of information, information ethics, the relationship of information to message, the historic and semiotic understanding of information, the relationship of information to power and the future of information education. This Festschrift seeks to celebrate Rafael Capurro’s important contribution to a global dialogue on how information conceptualisation, use and technology impact human culture and the ethical questions that arise from this dynamic relationship.




Managing Public Relations and Brand Image through Social Media


Book Description

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.