How to Break Software Security


Book Description

Learn how to destroy security bugs in your software from a tester's point-of-view. It focuses your security test on the common vulnerabilities--ther user interface, software dependencies, design, process and memory. (Midwest)




Software Protection


Book Description




FREE ANTIVIRUS AND ITS MARKET IMPLEMENTATION


Book Description

The study analyzed the business model of two selected Chinese AV-vendors, Qihoo 360 and Baidu, from the perspective of their product development model, revenue model, marketing and distribution, and services and implementation. Furthermore, market research was conducted to compare the Chinese and Western users in order to investigate the influential factors on users’ choice of security software. This study was initiated for the purpose of investigating the business model which supports Chinese “free” AV-vendors to offer free fully-functional security software.




Core Software Security


Book Description

"... an engaging book that will empower readers in both large and small software development and engineering organizations to build security into their products. ... Readers are armed with firm solutions for the fight against cyber threats."—Dr. Dena Haritos Tsamitis. Carnegie Mellon University"... a must read for security specialists, software developers and software engineers. ... should be part of every security professional’s library." —Dr. Larry Ponemon, Ponemon Institute"... the definitive how-to guide for software security professionals. Dr. Ransome, Anmol Misra, and Brook Schoenfield deftly outline the procedures and policies needed to integrate real security into the software development process. ...A must-have for anyone on the front lines of the Cyber War ..." —Cedric Leighton, Colonel, USAF (Ret.), Cedric Leighton Associates"Dr. Ransome, Anmol Misra, and Brook Schoenfield give you a magic formula in this book - the methodology and process to build security into the entire software development life cycle so that the software is secured at the source! "—Eric S. Yuan, Zoom Video CommunicationsThere is much publicity regarding network security, but the real cyber Achilles’ heel is insecure software. Millions of software vulnerabilities create a cyber house of cards, in which we conduct our digital lives. In response, security people build ever more elaborate cyber fortresses to protect this vulnerable software. Despite their efforts, cyber fortifications consistently fail to protect our digital treasures. Why? The security industry has failed to engage fully with the creative, innovative people who write software. Core Software Security expounds developer-centric software security, a holistic process to engage creativity for security. As long as software is developed by humans, it requires the human element to fix it. Developer-centric security is not only feasible but also cost effective and operationally relevant. The methodology builds security into software development, which lies at the heart of our cyber infrastructure. Whatever development method is employed, software must be secured at the source. Book Highlights: Supplies a practitioner's view of the SDL Considers Agile as a security enabler Covers the privacy elements in an SDL Outlines a holistic business-savvy SDL framework that includes people, process, and technology Highlights the key success factors, deliverables, and metrics for each phase of the SDL Examines cost efficiencies, optimized performance, and organizational structure of a developer-centric software security program and PSIRT Includes a chapter by noted security architect Brook Schoenfield who shares his insights and experiences in applying the book’s SDL framework View the authors' website at http://www.androidinsecurity.com/




Strategic Innovative Marketing


Book Description

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.




Software Security


Book Description

A computer security expert shows readers how to build more secure software by building security in and putting it into practice. The CD-ROM contains a tutorial and demo of the Fortify Source Code Analysis Suite.










International Marketing


Book Description

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.