Some Aspects of Decision-making as an Influence in Export Sales Promotion
Author : Phillip Donald Grub
Publisher :
Page : 456 pages
File Size : 35,70 MB
Release : 1964
Category :
ISBN :
Author : Phillip Donald Grub
Publisher :
Page : 456 pages
File Size : 35,70 MB
Release : 1964
Category :
ISBN :
Author : George Washington University. Library
Publisher :
Page : 108 pages
File Size : 48,21 MB
Release : 1964
Category : Dissertations, Academic
ISBN :
Author : Jason Katzman
Publisher : Skyhorse Publishing Inc.
Page : 385 pages
File Size : 47,58 MB
Release : 2011-03-23
Category : Business & Economics
ISBN : 1616081112
Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.
Author : Ken N. Kamoche
Publisher : Psychology Press
Page : 336 pages
File Size : 39,3 MB
Release : 2002
Category : Organizational change
ISBN : 9780415261753
Thought-provoking papers on the relatively new field of organizational improvisation, which consider the pressures on organizations to react continually to today's ever-changing environment.
Author : Ludo Cuyvers
Publisher : AFRICAN SUN MeDIA
Page : 277 pages
File Size : 44,71 MB
Release : 2012-06-01
Category : Business & Economics
ISBN : 0992180619
Governments are increasingly confronted with scarce resources, which force their export promotion organisations to seek more efficient ways and methods. At the same time, with the export successes of the emerging economies, public export promotion policies of countries are confronted with diminishing returns, particularly when the traditional export promotion instruments are used. The DSM (Decision Support Model) approach to export promotion, which is adopted and explained in the book, is deeply rooted in the international marketing research literature and allows to identify, in the rapidly changing international environment, the most promising realistic export opportunities for exporting countries.
Author : Michael Z Brooke
Publisher : Springer
Page : 463 pages
File Size : 14,77 MB
Release : 2016-01-14
Category : Business & Economics
ISBN : 1349098744
Designed for the businessman, this is a handbook of international trade.
Author : J. Bridge
Publisher : Routledge
Page : 305 pages
File Size : 21,77 MB
Release : 2018-04-17
Category : Business & Economics
ISBN : 1351200453
This book, originally published in 1975, is an attempt to bridge the gap between economic theory and business practice by relating the tools of economic analysis to the decision making process itself. It is written from a decision making systems analysis viewpoint. This approach enables the reader to perceive the integrative nature of the subject matter in relation to the functioning of the business enterprise. Although the unifying theme of ‘decision making’ is at the heart of the book, where necessary some of the theoretical underpinnings of traditional neo-classical theory of the firm are covered.
Author : Jay D. Lindquist
Publisher : Springer
Page : 511 pages
File Size : 50,37 MB
Release : 2015-05-18
Category : Business & Economics
ISBN : 3319169734
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Brian Toyne
Publisher : Univ of South Carolina Press
Page : 728 pages
File Size : 39,16 MB
Release : 1997
Category : Business & Economics
ISBN : 9781570030123
This volume explores the conceptual domain of international business inquiry, the constructs that hold promise for integrating the field, and the future directions that appear particularly fruitful for theory building and theory testing.
Author : Rosalind Masterson
Publisher : SAGE
Page : 529 pages
File Size : 40,71 MB
Release : 2010-09-13
Category : Business & Economics
ISBN : 144624394X
Electronic Inspection Copy avilable for instructors here 'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer the students a comprehensive introduction to the vast subject of marketing' - Veronique Pauwels-Delassus, IESEG School of Management The Second Edition of Marketing: An Introduction gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. Each chapter contains activities, focus boxes, and self-test questions, encouraging you to take an active role and apply what you've learned to your own experience. The book covers; the marketing environment, making sense of markets and buyer behaviour, the marketing mix and managing marketing. - Packed with activities and applications, it integrates the principles of marketing theory with the practice of marketing in the real world - Marketing challenges in each chapter illustrate decisions that face practitioners day-to-day, encouraging students to reflect on how they would handle situations in their future careers - E-focus, CRM focus, ethical focus, B2B focus and global focus boxes present hot topics in marketing and help you to relate these to students' own experience - End of chapter mini case studies featuring a range of organizations, products and techniques provide further illustrations of marketing in practice Designed specifically for students new to Marketing, the Second Edition of this much-loved book provides students with all they need know to succeed on their introductory course. Visit the Companion Website at www.sagepub.co.uk/masterson