South Korea's Webtooniverse and the Digital Comic Revolution


Book Description

This book investigates the meteoric rise of mobile webtoons – also known as webcomics – and the dynamic relationships between serialised content, artists, agencies, platforms and applications, as well as the global readership associated with them. It offers an engaging discussion of webtoons themselves, and what makes this new media form so compelling and attractive to millions upon millions of readers. Why have webtoons taken off, and how do users interact with them? Each of the case studies we explore raises interesting questions for both general readers and scholars of new media about how webtoons have become a modern form of popular culture. The book also addresses larger questions about East Asia’s contributions to global popular culture and Asian society in general, as well as South Korea’s rapid social and cultural transformation since the 1990s. This is a significant – and understudied – aspect of the new screen ecologies and their role in a new wave of media globalisation as we approach the end of the second decade of the 21st century.




The South Korean Film Industry


Book Description

A multifaceted exploration of the South Korean film industry




Understanding Korean Webtoon Culture


Book Description

Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world. The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people’s shifting media consumption.




Riding the Webtoon Wave


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Webtoon School


Book Description

“If there are 10,000 creators in the world, there are 10,000 webtoons.” Hong Nan Ji Are you an aspiring webtoon artist? Have you ever wondered if you have what it takes to make it in one of today’s most exciting fields of popular culture? Find out in Webtoon School. Available in English for the first time. With Korean culture capturing imaginations around the world, more people than ever are discovering webtoons, the groundbreaking fusion of manhwa with online platforms. Until now, there has been no ‘how-to’ book dedicated to webtoons, and aspiring creators have had to make do with accessing material from other industries, like comic books and movie-making. Webtoon School is changing all that. Discover the secrets of creating Korean-style webtoon content from two of the industry’s leading experts. Lee Jong Beom, creator of the hit webtoon Doctor Frost, and Hong Nan Ji, author of Webtoon Performance and Reader’s Pleasure, guide the readers of Webtoon School through the entire process of becoming a successful webtoon artist. Webtoon School is a complete guide to webtoon creation that not only helps readers devise storylines and hone their art, but even walks them through the process of getting paid to publish their work. There can be no more useful book for anyone hoping to become a professional webtoon artist, whether they are just starting out, or perhaps looking to make the move into webtoons from traditional comics, Japanese manga, or Korean manhwa. This comprehensive guide includes practical advice on all aspects of webtoon creation, including: • What is a webtoon? The essential basics • What makes an interesting story? • How to carry out effective research • Writing engaging plots • Creating characters that the readers will love—or love to hate! • How a successful story is constructed • What does it mean to ‘direct’ a webtoon? • Making a story into a serial • How to get published—where to take your work, how to submit it, and how to speak to the decision-makers • And last but not least: how to make money out of webtoon creation Intended to be a book that creators return to time and time again over the course of their careers for inspiration and motivation, Webtoon School has something to offer the webtoon artist no matter what stage of their journey they are on. It is the authors’ intention and great hope that the ‘graduates’ of Webtoon School will go on to be the greatest webtoon storytellers of the future. Take the first step on the path to professional webtoon success with Webtoon School!




Webtoon Scanlation Groups


Book Description

Webtoons, a portmanteau of web and cartoon, are a digital media form originating from South Korea that has recently garnered international attention and popularity. As a media form that is created, published, and consumed all digitally, webtoons have become a unique South Korean cultural product. This report aims to examine how South Korean webtoons became popular intentionally through an analysis of webtoon scanlation groups. Scanlation, a portmanteau of scan translation, is the process of fan-made scanning, translating, and editing a media form; webtoon scanlation groups are involved in this process of creation, but also in the distribution of webtoons. By examining scanlation groups via the lenses of platformization, participatory fandom, and gift economies, the growth of popularity and readership of South Korean webtoons can be explained




Willing Collaborators


Book Description

As China looks to reinvigorate its soft power by drawing on the creative inputs of foreign media producers and technical expertise, this book explores how and why creative workers are moving to the Mainland from East Asia, and how they are navigating the challenges of producing creative and critical content in a politically constrained environment.




Korea's Occupied Cinemas, 1893-1948


Book Description

This project compares and contrasts the development of cinema in Korea during the Japanese occupation (1910-1945) and US Army Military (1945-1948) periods within the larger context of cinemas in occupied territories.




Fragrance of Korea


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The Changing Face of Korean Cinema


Book Description

The rapid development of Korean cinema during the decades of the 1960s and 2000s reveals a dynamic cinematic history which runs parallel to the nation’s political, social, economic and cultural transformation during these formative periods. This book examines the ways in which South Korean cinema has undergone a transformation from an antiquated local industry in the 1960s into a thriving international cinema in the 21st century. It investigates the circumstances that allowed these two eras to emerge as creative watersheds, and demonstrates the forces behind Korea’s positioning of itself as an important contributor to regional and global culture, and especially its interplay with Japan, Greater China, and the United States. Beginning with an explanation of the understudied operations of the film industry during its 1960s take-off, it then offers insight into the challenges that producers, directors, and policy makers faced in the 1970s and 1980s during the most volatile part of Park Chung-hee’s authoritarian rule and the subsequent Chun Doo-hwan military government. It moves on to explore the film industry’s professionalization in the 1990s and subsequent international expansion in the 2000s. In doing so, it explores the nexus and tensions between film policy, producing, directing, genre, and the internationalization of Korean cinema over half a century. By highlighting the recent transnational turn in national cinemas, this book underscores the impact of developments pioneered by Korean cinema on the transformation of ‘Planet Hallyuwood’. It will be of particular interest to students and scholars of Korean Studies and Film Studies.