Pricing Strategies


Book Description

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas. Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing. Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.




Pieces of Eight


Book Description

Twentieth-century sleuthing methods are linked with the romance and mystery of the past in this true story of a treasure hunt that has yielded millions. Over 250 years ago a Spanish treasure armada was wrecked on the Florida reefs, and ten richly laden vessels were sunk. In time they were forgotten. In the l 940's Kip Wagner, then a Florida construction man, picked up the first clues to the location of the wrecked ships. They were scarce: occasional blackened silver coins discovered here and there along the beach. But Kip Wagner's imagination was fired, and with the help of his friend and physician, Dr. Kelso, he began the long research and search operations that are described in this engrossing book. They were joined by a small group of other men and formed the Real Eight Corporationappropriately named for the Spanish ocho reales, or piece of eight. Most of the team had other jobs, some of them at nearby Cape Kennedy, and could hunt treasure only in their spare time. But they persisted. The work was arduous, at times dangerous. There were setbacks, disappointments, grueling underwater ordeals. But in time the rewards were sensational -thousands of silver pieces of eight and golden doubloons, silver bars and bullion, gold ingots, gold rings and pendants, priceless Chinese porcelain, a gold necklace appraised by a museum at $50,000, three million dollars in treasure recovered so far by this band of hard-working, adventurous, persistent men.




Horror Stories


Book Description

The modern horror story grew and developed across the nineteenth century, embracing categories as diverse as ghost stories, the supernatural and psychological horror, medical and scientific horror, colonial horror, and tales of the uncanny and precognition. This anthology brings together twenty-nine of the greatest horror stories of the period, from 1816 to 1912, from the British, Irish, American, and European traditions. It ranges widely across the sub-genres to encompass authors whose terror-inducing powers remain unsurpassed. The book includes stories by some of the best writers of the century -- Hoffmann, Poe, Balzac, Dickens, Hawthorne, Melville, and Zola -- as well as established genre classics from M. R. James, Arthur Machen, Bram Stoker, Algernon Blackwood, Charlotte Perkins Gilman, and others. It includes rare and little-known pieces by writers such as William Maginn, Francis Marion Crawford, W. F. Harvey, and William Hope Hodgson, and shows the important role played by periodicals in popularizing the horror story. Wherever possible, stories are reprinted in their first published form, with background information about their authors and helpful, contextualizing annotation. Darryl Jones's lively introduction discusses horror's literary evolution and its articulation of cultural preoccupations and anxieties. These are stories guaranteed to freeze the blood, revolt the senses, and keep you awake at night: prepare to be terrified!







Subject Catalog


Book Description