Author : Barton Swaim
Publisher : Simon and Schuster
Page : 224 pages
File Size : 22,57 MB
Release : 2015-07-14
Category : Biography & Autobiography
ISBN : 1476769923
From 2007 to 2010 Swaim worked for Mark Sanford, South Carolina's governor, as a communications officer and speechwriter. Everyone knows this kind of politician: a charismatic maverick who goes up against the system and its ways, but thinks he doesn't have to live by the rules. Swaim tells the story of a band of believers who attach themselves to this sort of ambitious narcissist-- and what happens when it all comes crashing down.
Author : Simon Lancaster
Publisher : The Crowood Press
Page : 153 pages
File Size : 32,26 MB
Release : 2018-08-10
Category : Language Arts & Disciplines
ISBN : 0719828686
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
Author : Robert A. Lehrman
Publisher : CQ Press
Page : 537 pages
File Size : 27,5 MB
Release : 2019-07-17
Category : Language Arts & Disciplines
ISBN : 1506387756
The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
Author : Robert Schlesinger
Publisher : Simon and Schuster
Page : 595 pages
File Size : 49,66 MB
Release : 2008-04-15
Category : History
ISBN : 1416565353
In White House Ghosts, veteran Washington reporter Robert Schlesinger opens a fresh and revealing window on the modern presidency from FDR to George W. Bush. This is the first book to examine a crucial and often hidden role played by the men and women who help presidents find the words they hope will define their places in history. Drawing on scores of interviews with White House scribes and on extensive archival research, Schlesinger weaves intimate, amusing, compelling stories that provide surprising insights into the personalities, quirks, egos, ambitions, and humor of these presidents as well as how well or not they understood the bully pulpit. White House Ghosts traces the evolution of the presidential speechwriter's job from Raymond Moley under FDR through such luminaries as Ted Sorensen and Arthur Schlesinger, Jr., under JFK, Jack Valenti and Richard Goodwin under LBJ, William Safire and Pat Buchanan under Nixon, Hendrik Hertzberg and James Fallows under Carter, and Peggy Noonan under Reagan, to the "Troika" of Michael Gerson, John McConnell, and Matthew Scully under George W. Bush. White House Ghosts tells the fascinating inside stories behind some of the most iconic presidential phrases: the first inaugural of FDR ("the only thing we have to fear is fear itself ") and JFK ("ask not what your country can do for you -- ask what you can do for your country"), Richard Nixon's "I am not a crook" and Ronald Reagan's "tear down this wall" speeches, Bill Clinton's ending "the era of big government" State of the Union, and George W. Bush's post-9/11 declaration that "whether we bring our enemies to justice or bring justice to our enemies, justice will be done" -- and dozens of other noteworthy speeches. The book also addresses crucial questions surrounding the complex relationship between speechwriter and speechgiver, such as who actually crafted the most memorable phrases, who deserves credit for them, and who has claimed it. Schlesinger tells the story of the modern American presidency through this unique prism -- how our chief executives developed their very different rhetorical styles and how well they grasped the rewards of reaching out to the country. White House Ghosts is dramatic, funny, gripping, surprising, serious -- and always entertaining.
Author : Kurt Ritter
Publisher : Texas A&M University Press
Page : 252 pages
File Size : 42,93 MB
Release : 2004-03-15
Category : Political Science
ISBN : 9781585443925
The rise of the media presidency through radio and television broadcasts has heightened the visibility and importance of presidential speeches in determining the effectiveness and popularity of the President of the United States. Not surprisingly, this development has also witnessed the rise of professional speechwriters to craft the words the chief executive would address to the nation. Yet, as this volume of expert analyses graphically demonstrates, the reliance of individual presidents on their speechwriters has varied with the rhetorical skill of the officeholder himself, his managerial style, and his personal attitude toward public speaking. The individual chapters here (two by former White House speechwriters) give fascinating insight into the process and development of presidential speechwriting from Franklin D. Roosevelt’s administration to Ronald Reagan’s. Some contributors, such as Charles Griffin writing on Eisenhower and Moya Ball on Johnson, offer case studies of specific speeches to gain insight into those presidents. Other chapters focus on institutional arrangements and personal relationships, rhetorical themes characterizing an administration, or the relationship between words and policies to shed light on presidential speechwriting. The range of presidents covered affords opportunities to examine various factors that make rhetoric successful or not, to study alternative organizational arrangements for speechwriters, and even to consider the evolution of the rhetorical presidency itself. Yet, the volume’s single focus on speechwriting and the analytic overviews provided by Martin J. Medhurst not only bring coherence to the work, but also make this book an exemplar of how unity can be achieved from a diversity of approaches. Medhurst’s introduction of ten “myths” in the scholarship on presidential speeches and his summary of the enduring issues in the practice of speechwriting pull together the work of individual contributors. At the same time, his introduction and conclusion transcend particular presidents by providing generalizations on the role of speechwriting in the modern White House.
Author : Kurt Ritter
Publisher : Texas A&M University Press
Page : 250 pages
File Size : 13,23 MB
Release : 2004
Category : Biography & Autobiography
ISBN : 1603445749
Annotation. The chapters in this book (two by former White House speechwriters) give insight into the process of presidential speechwriting, from Franklin D. Roosevelt's administration to Ronald Reagan's.
Author : Barton Swaim
Publisher : Simon and Schuster
Page : 224 pages
File Size : 24,70 MB
Release : 2016-07-05
Category : Biography & Autobiography
ISBN : 147676994X
From 2007 to 2010 Swaim worked for Mark Sanford, South Carolina's governor, as a communications officer and speechwriter. Everyone knows this kind of politician: a charismatic maverick who goes up against the system and its ways, but thinks he doesn't have to live by the rules. Swaim tells the story of a band of believers who attach themselves to this sort of ambitious narcissist-- and what happens when it all comes crashing down.
Author : Jens E. Kjeldsen
Publisher : Springer
Page : 202 pages
File Size : 39,5 MB
Release : 2019-03-14
Category : Political Science
ISBN : 3030036855
This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.
Author : Robert A. Lehrman
Publisher : CQ Press
Page : 547 pages
File Size : 20,1 MB
Release : 2019-07-17
Category : Language Arts & Disciplines
ISBN : 150638773X
Can you really learn to write speeches? The Political Speechwriter′s Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
Author : Kenneth Collier
Publisher : Lexington Books
Page : 255 pages
File Size : 36,84 MB
Release : 2018-04-18
Category : Political Science
ISBN : 1498553729
This book traces the evolution of the speechwriting process for presidents in the White House from the administration of Franklin Roosevelt to the present. While institutionalization of the speechwriting process has often been blamed for bland presidential rhetoric, this book draws out the many varied consequences of institutionalization on the speechwriting process. Ultimately, it concludes that the institutionalization of the process has actually served the presidency well by helping presidents avoid the adverse effects of poorly chosen words.
