It's How We Play the Game


Book Description

Porchlight’s Best Leadership & Strategy Book of The Year An inspiring memoir from the CEO of DICK’s Sporting Goods that is “not only entertaining but will be of great value to any entrepreneur” (Phil Knight, New York Times bestselling author of Shoe Dog), this book shows how a trailblazing business was created by giving back to the community and by taking principled, and sometimes controversial, stands—including against the type of weapons that are too often used in mass shootings and other tragedies. It’s How We Play the Game tells the story of a complicated founder and an ambitious son—one who transformed a business by making it about more than business, conceiving it as a force for good in the communities it serves. In 1948, Ed Stack’s father started Dick’s Bait and Tackle in Binghamton, New York. Ed Stack bought the business from his father in 1984, and grew it into the largest sporting goods retailer in the country, with 800 locations and close to $9 billion in sales. The transformation Ed wrought wasn’t easy: economic headwinds nearly toppled the chain twice. But DICK’s support for embattled youth sports programs earned the stores surprising loyalty, and the company won even more attention when, in the wake of yet another school shooting—at Marjory Stoneman Douglas High School in Parkland, Florida—it chose to become the first major retailer to pull all semi-automatic weapons from its shelves, raise the age of gun purchase to twenty-one, and, most strikingly, destroy the assault-style-type rifles then in its inventory. With vital lessons for anyone running a business and eye-opening reflections about what a company owes the people it serves, It’s How We Play the Game is “a compelling narrative…In a genre that can frequently be staid, Mr. Stack’s corporate biography is deeply personal…[Features] surprising openness [and] interesting and humorous anecdotes” (Pittsburgh Post-Gazette).







The Sporting Goods Industry


Book Description

The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Instructors considering this book for use in a course may request an examination copy here.










The Negro Leagues


Book Description

Traces the history of the Negro leagues, profiling star athletes and highlighting the challenges they and their teams faced until the desegration of professional baseball in the late 1940s.




Sporting Goods Store


Book Description







Basic Athletic Training


Book Description

This is a comprehensive introduction to current philosophies, procedures, and practices related to the care and prevention of athletic injuries. It is written and edited by Board of Certification (BOC) certified athletic trainers as a comprehensive introduction to current philosophies, procedures, and practices related to the care and prevention of athletic injuries. This new edition provides comprehensive beginner and intermediate-level instruction on the principles of sports medicine and athletic training. The athletic training student will learn the basics of athletic training and have a working knowledge of common preventive, evaluation, treatment, and rehabilitation techniques in sports medicine.




Sporting Goods


Book Description

If I never hear the word hockey again, it will be too soon. That's why you won't find a single item in my sporting goods store; no blades, pucks, or sticks. It never existed for all I cared. But I cared. More than I wanted to. It still hurt. Not my arm. The pain doesn't bother me anymore. It was the rage, hostility, humiliation and of course - the gut-ripping realization of knowing my career with the NHL was over. Only two years after it started. Until Rayne-and Jax, her seven-year-old son walked into my store, looking for hockey gear-and lessons. They couldn't possibly had come to a worse place for that. But try saying no to a gorgeous blue-eyed blond...oh and his hot mom too... when in a matter of minutes, the two managed to put more smiles on your face than you thought possible. It's just my damned luck though - that this woman has more of a connection to a world I try everyday to forget.