› › Sports In The Marketplace

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Author : Ben Ryan Shields

Publisher : McGraw-Hill Education

Page : 0 pages

File Size : 50,60 MB

Release : 2006-07-14

Category : Business & Economics

ISBN : 9780071454094

Get eBook

Book Description

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.



Sports Investing

Author : Daniel Fabrizio

Publisher : Bcdadvisors

Page : 116 pages

File Size : 20,5 MB

Release : 2010

Category : Games

ISBN : 9781609700041

Get eBook

Book Description

"Sports Investing: Profiting from Point Spreads" introduces strategies and tactics that turn the sports betting market into a more businesslike activity. We prefer the term "sports investor" instead of "sports bettor" because we take a professional view of the sports marketplace.



Sport Marketing

Author : Bernard James Mullin

Publisher : Human Kinetics

Page : 560 pages

File Size : 11,19 MB

Release : 2007

Category : Business & Economics

ISBN : 9780736060523

Get eBook

Book Description

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.



Managing Sport Business

Author : David Hassan

Publisher : Routledge

Page : 817 pages

File Size : 14,69 MB

Release : 2018-05-11

Category : Business & Economics

ISBN : 1351967274

Get eBook

Book Description

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.



Digital Sport Marketing

Author : Alan Seymour

Publisher : Routledge

Page : 236 pages

File Size : 23,76 MB

Release : 2020-09-10

Category : Business & Economics

ISBN : 1351789929

Get eBook

Book Description

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.



Sport Marketing

Author : Windy Dees

Publisher : Human Kinetics

Page : 490 pages

File Size : 40,55 MB

Release : 2021-03-12

Category : Sports

ISBN : 1492594628

Get eBook

Book Description

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--



Market Research Methods in the Sports Industry

Author : Neven Šerić

Publisher : Emerald Group Publishing

Page : 253 pages

File Size : 14,15 MB

Release : 2018-05-29

Category : Business & Economics

ISBN : 1787541932

Get eBook

Book Description

The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.



Advanced Theory and Practice in Sport Marketing

Author : Eric Schwarz

Publisher : Routledge

Page : 472 pages

File Size : 48,12 MB

Release : 2010-05-14

Category : Business & Economics

ISBN : 1136430709

Get eBook

Book Description

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.



Canadian Sport Marketing

Author : Norm O'Reilly

Publisher : Human Kinetics

Page : 402 pages

File Size : 50,28 MB

Release : 2022

Category : Sports

ISBN : 1718200943

Get eBook

Book Description

"This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals"--



Sport Marketing

Author : Paul Blakey

Publisher : SAGE

Page : 226 pages

File Size : 26,2 MB

Release : 2011-05-05

Category : Sports & Recreation

ISBN : 0857250914

Get eBook

Book Description

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.