Squirrels, Boats, and Thoroughbreds


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StartupPro: How to set up and grow a tech business


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If your find yourself daydreaming about your own business and not just your next promotion, this book will help you shape your ideas as you begin your enrepreneurial journey.




Zombies Ate My Business


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The thing about zombies is you don’t know them when you see them. They’re invisible; but don’t be fooled. As they walk unnoticed through the halls of your small business, they’re doing a number—a negative number—on your bottom line. They slow productivity, treat your customers rudely, and infect other employees with their poor morale and shoddy work ethic. In a small business, one zombie—one employee not pulling his or her share of the workload—can make all the difference. In his second book, Zombies Ate My Business, Jamie Gerdsen returns to help traditional business owners—plumbers, dry cleaners, bakery operators—find and eliminate zombie employees, and to clear the ranks of zombie-like thinking among management. Traditional businesses—those mainstays of Main Street—may have started out with a bang, but many have grown stagnant, even tottering on the edge of death. Join Gerdsen as he considers the life cycle of a traditional business, and the life cycle of an employee. Listen as he forecasts what happens when the two intersect. Sure, a young business staffed with young employees should find it easy to grow; but what about a mature, “plateaued” business, staffed with mature, retirement-age employees? Or a middle-aged company with middle-aged workers? Even these companies can return to growth, says Gerdsen, who speaks from experience with his own turned-around HVAC business. This book maps the way to growth, renewal, and zombie-free prosperity for businesses in all life stages.







Being Strategic


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STRATEGY? TACTICS? CONFUSED? How many times have you sat in a meeting and heard someone use the word “strategic?” As in: “We’re not being very strategic about X.” or “We need a strategic plan for project Y.” And, if your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, with – generally – no one the wiser as to what “strategic” really means. Next time, respond: “Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we’re doing?” Everybody talks about strategy, but there is a big gap between discussing strategy, defining strategy and actually being strategic -- so you can accomplish something. This book helps you approach business—and life—strategically, explaining what strategy is, why it's important, and how to do it. Being Strategic offers you a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical: • First, get clear about the problem you’re trying to solve • Then, figure out where you’re starting from • Now, imagine your “castle on the hill,” the future you want to create. • Identify the “trolls under the bridge”; the obstacles in your path • Next, outline the path to the castle: your core strategies and the tactics for implementing them. • Re-evaluate your strategy and your tactics as conditions change Framed around the story of 13th-century Welsh nobles building an actual castle, and weaving in dozens of real-life examples from her practice, which has helped restaurateur Danny Meyer and many others, noted consultant Erika Andersen offers a complete course in turning around a business, or a life.




The Ark


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Stuntman!


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The classic no-holds-barred memoir from Hollywood's most legendary stuntman -- an inspiration for Brad Pitt's character Cliff Booth in Once Upon a Time in Hollywood -- is "full of incredible stories as told by a real man of action" (Arnold Schwarzenegger). Yep that's me, Hal Needham, on the cover doing a fire stunt. When you're on fire you don't dare breathe because if you do, you'll suck those flames right down your throat. I was Hollywood's highest paid stuntman so I should know. I wrecked hundreds of cars, fell from tall buildings, got blown up, was dragged by horses, and along the way broke 56 bones, my back twice, punctured a lung and knocked out a few teeth...I hung upside down by my ankles under a bi-plane in The Spirit of St. Louis, jumped between galloping horses in Little Big Man, set a world record for a boat stunt on Gator, jumped a rocket powered pick-up truck across a canal for a GM commercial, was the first human to test the car airbag-and taught John Wayne how to really throw a movie punch. Life also got exciting outside of the movie business. I had my Ferrari stolen right from under my nose, flew in a twin-engine Cessna with a passed out pilot, rescued the cast and crew from a Russian invasion in Czechoslovakia, and once took six flight attendants on a date. I owned the Skoal-Bandit NASCAR race team, the sound-barrier breaking Budweiser Rocket Car and drove a souped-up, fake ambulance in a "little" cross-country race called The Cannonball Run, which became the movie I directed by the same name. Oh yeah, I also directed Smokey and the Bandit, Hooper and several other action/comedy movies that I liked a bunch. I was a sharecropper's son from the hills of Arkansas who became a Hollywood stuntman. That journey was a tough row to hoe. I continually risked my life but that was the career I chose. I was never late to the set and did whatever I had to do to get the job done. Hollywood's not all sunglasses and autographs. Let me tell you a few stories...




Rochester


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The Ancient Highway


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Adventure story about a Canadian veteran of World War I who goes to the Canadian wilderness.