Creative Strategy in Advertising


Book Description

Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.




Caillou


Book Description

Even though Caillou's a little boy, he's got a big job: he's Rosie's big brother! This video helps kids learn the importance of sharing and cooperating, and the fun and responsibilities of sibling relationships.




Gimme Some Sugar


Book Description

Larkin Mancinkus prides herself on making the town of Whynot, North Carolina just a little sweeter. As owner of Sweet Cakes Bakery, Larkin gets all the town gossip – the sugar, the spice, and the everything not so nice. So when she finds herself on the tip of everyone’s tongue thanks to an encounter with a mysterious and handsome stranger, she learns the true meaning of ‘if you can’t stand the heat, get out of the kitchen.’ Deacon Locke has spent his life traveling the world with no particular destination in mind. But when he rolls into Whynot on his Harley, he just knows there is something different about this town. What he doesn’t know is that out of all the places he’s traveled and all the people he’s met, the gorgeous bakery owner might just entice him to put down some solid roots. Come on down to see what’s cookin’ between Larkin and Deacon!




I Will Survive


Book Description

I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.




Cerealizing America


Book Description

Breakfast cereal has a colorful past that has remained hidden--until now. Part expose, part celebration, Cerealizing America strips the sugar coating from the history of American breakfast culture to reveal the origin and evolution of America's obsession with health, hucksterism, and toy surprises.




Adventure Kartel


Book Description

This gorgeously oversized hardcover from the creators of Lore presents the comics, posters, conceptual designs, sketches, and other beautifully rendered miscellany involving Tommy Mission and his Adventure Kartel in their battles with Zomb MD and his undead minions. Ashley Wood's artistry is available to all on a grand 11" x 17" format!




Fresh from the Farm 6pk


Book Description