Catalog of Copyright Entries. Third Series


Book Description

Includes Part 1A, Number 1: Books (January - June) and Part 1B, Number 1: Pamphlets, Serials and Contributions to Periodicals (January - June)




Dictionary of Marketing Communications


Book Description

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.




Catalog of Copyright Entries


Book Description




Business Information Sources


Book Description

Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.







Mid-decade Census


Book Description




Network World


Book Description

For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.







Western Advertising


Book Description