Standing Room Only


Book Description

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.




Standing Room Only


Book Description

Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing




Standing Room Only


Book Description

A contemporary expose of the Roman Catholic and Evangelical Agreement.




Standing Room Only


Book Description




Arts Marketing Insights


Book Description

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.




American Buffalo


Book Description

American Buffalo, which won both the Drama Critics Circle Award for the best American play and the Obie Award, is considered a classic of the American theater. Newsweek acclaimed Mamet as the “hot young American playwright . . . someone to watch.” The New York Times exclaimed in admiration: “The man can write!” Other critics called the play “a sizzler,” “super,” and “dynamite.” Now from Gregory Mosher, the producer of the original stage production, comes a stunning screen adaptation, directed by Michael Corrente and starring Dustin Hoffman, Dennis Franz, and Sean Nelson. A classic tragedy, American Buffalo is the story of three men struggling in the pursuit of their distorted vision of the American Dream. By turns touching and cynical, poignant and violent, American Buffalo is a piercing story of how people can be corrupted into betraying their ideals and those they love.




Standing Room Only?


Book Description




Interior Chinatown


Book Description

NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • From the infinitely inventive author of How to Live Safely in a Science Fictional Universe comes "one of the funniest books of the year.... A delicious, ambitious Hollywood satire" (The Washington Post). A deeply personal novel about race, pop culture, immigration, assimilation, and escaping the roles we are forced to play. Willis Wu doesn’t perceive himself as the protagonist in his own life: he’s merely Generic Asian Man. Sometimes he gets to be Background Oriental Making a Weird Face or even Disgraced Son, but always he is relegated to a prop. Yet every day, he leaves his tiny room in a Chinatown SRO and enters the Golden Palace restaurant, where Black and White, a procedural cop show, is in perpetual production. He’s a bit player here, too, but he dreams of being Kung Fu Guy—the most respected role that anyone who looks like him can attain. Or is it? After stumbling into the spotlight, Willis finds himself launched into a wider world than he’s ever known, discovering not only the secret history of Chinatown, but the buried legacy of his own family. Infinitely inventive and deeply personal, exploring the themes of pop culture, assimilation, and immigration—Interior Chinatown is Charles Yu’s most moving, daring, and masterful novel yet.




Mister Owita's Guide to Gardening


Book Description

"In this profoundly moving memoir, Owita teaches Wall how to find grace amid heartbreak and to accept that beauty exists because it is fleeting—as in her garden, as in life." —People, 4 stars "A perfect spring awakening." —Good Housekeeping A true story of a unique friendship between two people who had nothing—and ultimately everything—in common. Carol Wall, a white woman living in a lily-white neighborhood in Middle America, was at a crossroads in her life. Her children were grown; she had successfully overcome illness; her beloved parents were getting older. One day she notices a dark-skinned African man tending her neighbor’s yard. His name is Giles Owita. He bags groceries at the supermarket. He comes from Kenya. And he’s very good at gardening. Before long Giles is transforming not only Carol’s yard, but her life. Though they are seemingly quite different, a caring bond grows between them. But they both hold long-buried secrets that, when revealed, will cement their friendship forever.




Standing Room Only


Book Description

In the summer of 2004 a weekly Remy Report column entitled ""Scrapbook of a Season"" began with these words: As fans, our relationship to the game and to our team is defined by the memories we share with it…and it is in the collecting, the saving, the retelling and remembering of these memories that we keep the seasons with us down through the years. Two weeks later Jason Varitek punched Alex Rodriguez on the first base line at Fenway Park, Bill Mueller hit a walk-off homer off Mariano Rivera, and a golden age of Red Sox baseball officially began. Now, five years, two World Series Championships, 425 Sold Out games and countless walks-offs, rallies, and brilliant baseball moments later, the collection Standing Room Only presents the very best of these scrapbook columns together under a single cover. Far more than merely a reminder of how the games were won or lost, Standing Room Only is a ticket back into the thumping-loud intensity of the experience itself. Told from the perspective of the grandstands and with the casual intimacy of the fellow fan, each chapter allows the reader to pack in shoulder-to-shoulder among a sold out Fenway Park crowd. To hear the cheers rise up, to see the raucous scene unfold, and to relive each thrilling moment—just as brilliantly, just as passionately, just as exuberantly as it was lived. Whether as a scrapbook of cherished memories for the Sox fans who experienced it live, or a priceless ticket back in time for any fan of the game and its history, Standing Room Only brings it all back to life. Making it the perfect one-volume souvenir of this golden era at Fenway Park.