Beyond Kuiper


Book Description

The galaxy is alive and filled with life. The only issue: we humans aren't invited. The Galactic Star Alliance awaits your exploration. The Amazon #1 Best Selling Hard Science Fiction Novel is back with the Galactic Edition with More Planets & More Science! There is no Drake Equation. There is no question on sentience. The galaxy is alive and filled with life. The only issue: we humans aren't invited. The Galactic Star Alliance awaits your exploration. In this illustrated novel co- created & written by Matthew Medney (Heavy Metal Magazine CEO & NYU adjunct professor) and John Connelly (Lockheed Martin Aerospace Engineer), humankind acknowledges the vastness of time, the cyclical nature of civilization, and the obscurity of our own history. If our galaxy is so full of sentient life, why has no one said hello? We thought of a simple, logical reason: no one wants too. Stepping back and casting an objective eye on ourselves, it seems painfully obvious that humans lack a fundamental respect for our planet and for each other. We possess extremely short memories and long grudges, and the likelihood of receiving alien tools to hasten our expansion seems downright foolhardy. The Galactic Star Alliance has been alive and well for millions of earth years. Hundreds of thousands of sentient worlds and trillions of beings walk, run, and crawl across the many home worlds of the Alliance. This revelation led to many questions: How is faster-than-light speed travel possible, and could cohesive, interstellar civilizations exist without it? Is it conceivable to govern a coalition not of different countries, but of different species? Each question led to another and each answer built our world, piece by piece until it spanned thousands of answers and millions of light-years. As for the title, from where would our judges watch us? But our galaxy has spoken to us humans. There are some who believe it is out there. Not as science-fantasy but as science. Introduce Bernard William Hubert. World renowned astrophysicist, and Lead Scientist of the seminal company of exploration, Outer Limits. While on loan to CERN, a catastrophe of unimaginable proportions leaves Bernard as the sole survivor. While the scientific community & world looks to him for answers, he simply states the unthinkable "it has to be aliens." Inconceivable to the world, the Hubert family is investigated and his family's name tarnished. Disgraced and shunned. Bernard claws his way back into the equation with his new company C.O.R.E as they work tirelessly to design an engine capable of interstellar travel. Follow Bernard on his road to redemption and discovery in this ensemble cast of futurism, space travel and the fate of our species. This expanded "Galactic Edition" includes the original illustrated 35 pieces of beautiful, full-color, painted artwork by Utku Ozden along with a sneak peek at Chapter 1 of the second installment of Beyond Kuiper, The Voyage Of The Nomad. 12 exclusive pieces of art from the second book & 15 planets, designations, and information about the Karandu galaxy illustrated by Luigi Aime




The Airline Business


Book Description

The second edition of Rigas Doganis' book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.




Tourism Marketing


Book Description

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.




Strategy


Book Description

Providing a fresh perspective on strategy from an organizational perspective through a discursive approach featuring key theoretic tenets, this text is also pragmatic and emphasizes the practices of strategy to encourage the reader to be open to a wider set of ideas, with a little more relevance, and with a cooler attitude towards the affordances of the digital world and the possibilities for strategy’s futures. The key areas of Strategy take a critical stance in the new edition, and also include areas less evident in conventional strategy texts such as not-for-profit organizations, process theories, globalization, organizational politics and decision-making as well as the futures of strategy.




Airline Choices for the Future


Book Description

Airline Choices for the Future: From Alliances to Mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new scenario. The purpose of this book is twofold. Firstly, it outlines the evolution and the reasons behind alliances between international air carriers, the alliances' track records and the way they have affected airlines and the air transport industry. Secondly, drawing on past and more recent developments in the industry, it examines the experiences airlines involved in cross-border mergers have gone through and the advantages and difficulties they have come across. Alliances and mergers are presented from both the airline and the consumer perspective. The book provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies. It also identifies the challenges alliances and cross-border mergers have faced and highlights the key forces affecting airline development. Theoretical evidence is supplemented by data collected via surveys and interviews with airline executives, aviation experts, consultants and regulatory bodies.




Introduction to Air Transport Economics


Book Description

Introduction to Air Transport Economics: From Theory to Applications uniquely merges the institutional and technical aspects of the aviation industry with their theoretical economic underpinnings. In one comprehensive textbook it applies economic theory to all aspects of the aviation industry, bringing together the numerous and informative articles and institutional developments that have characterized the field of airline economics in the last two decades as well as adding a number of areas original to an aviation text. Its integrative approach offers a fresh point of view that will find favor with many students of aviation. The book offers a self-contained theory and applications-oriented text for any individual intent on entering the aviation industry as a practicing professional in the management area. It will be of greatest relevance to undergraduate and graduate students interested in obtaining a more complete understanding of the economics of the aviation industry. It will also appeal to many professionals who seek an accessible and practical explanation of the underlying economic forces that shape the industry. The second edition has been extensively updated throughout. It features new coverage of macroeconomics for managers, expanded analysis of modern revenue management and pricing decisions, and also reflects the many significant developments that have occurred since the original’s publication. Instructors will find this modernized edition easier to use in class, and suitable to a wider variety of undergraduate or graduate course structures, while industry practitioners and all readers will find it more intuitively organized and more user friendly.




Marketing for Tourism and Hospitality


Book Description

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.




Light Calvary In Interstellar


Book Description

As the humans continued to expand their horizons, the Star Alliance, which was formed by the humans, began to fight against the other races in the universe. And the Pang Great Emperor, which was formed by the Talambo people, became the strongest opponent for the human race.Having just joined the light cavalry army, An Chunhua relied on the military training he received when he was young to quickly display his skills in battle. In the many battles that followed, An Chun Hua was able to see the ugliness of war. After abandoning the idea of building a career, He Chunhua only wanted his comrades to survive in this seemingly endless war under his leadership.




Cooperative Strategy


Book Description

This new edition of Cooperative Strategy provides a comprehensive view of the practical and theoretical literature concerning cooperative strategies, and the alliance and network organizational forms that are the enablers of these strategies.




Aerospace Marketing Management


Book Description

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.