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Start an Online Business in easy steps, 2nd edition

Author : Jon Smith

Publisher : In Easy Steps Limited

Page : 395 pages

File Size : 25,16 MB

Release : 2019-06-26

Category : Business & Economics

ISBN : 1840788887

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Book Description

Start an Online Business in easy steps, 2nd edition will show you how to research, prepare and run your own online business and will also give you the tools and the confidence to be able to explain to other staff members, clients, potential suppliers and of course customers, about what your online business is, and what it can do for them. Now fully updated for today’s online market, it will guide you through: · Planning, registering, and financing your business. · Setting up your business online, and marketing it effectively. · Monetizing your site. · Managing and retaining customers. · The tricks of the trade to earn more from your website, and much more to make your site successful! This book is intended for entrepreneurs, employees, employers, parents, students... in fact anyone interested in starting a business online no matter what their level of experience. It is for the non-techie who wants to be involved with every facet of setting up and running their own e-business. Whether you have a great idea for an online business but don’t know where to start, or you’ve just launched your online shop and need to attract customers, this book is for you! Table of Contents: 1. Start an Online Business 2. Business Planning & Finance 3. Setting Up Online 4. Monetizing Your Site 5. Supply Chain 6. Marketing Your Online Business 7. Customer Relationship Management 8. Useful Resources



Effective Project Management in easy steps, 2nd edition

Author : John Carroll

Publisher : In Easy Steps

Page : 227 pages

File Size : 33,71 MB

Release : 2012-02-10

Category : Business & Economics

ISBN :

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Book Description

Effective Project Management in easy steps will show you how to make sure your project is successful. It focuses on the key skills a manager needs to develop for a smooth running project, and a timely arrival at the finishing line. It includes examples for most key documents such as the terms of reference, business case and project plan. It addresses team building and good communications. It covers the typical project stages with helpful lists of applicable tasks and deliverables, which effectively provides a blueprint for planning an entire project. This up-to-date primer covers all key trends in project management including a chapter on Agile Project Management. If you're a first time project manager, let this book take you through the essential project stages in easy steps, and take note of the applicable tasks and deliverables. If you're an experienced project manager, this book provides a valuable source of inspiration for making projects run smoothly and satisfactorily. Covering risk-management together with insights on how to plan, lead, organize and control a project - simply a fountain of knowledge!



WordPress in easy steps, 2nd edition

Author : Darryl Bartlett

Publisher : In Easy Steps Limited

Page : 293 pages

File Size : 17,79 MB

Release : 2019-08-12

Category : Computers

ISBN : 1840788917

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Book Description

WordPress is the most popular CMS (Content Management System) and is a fantastic tool for blogs and building websites. It is used by over 50% of the 100 top world blogs, and there are estimated to be over 75 million WordPress websites. Many bloggers/web developers are turning to WordPress to create great websites. It has the ability for people of a non-technical background to create their own website/blog in easy steps, all the way up to advanced web developers to create stunning professional designs. WordPress in easy steps, 2nd edition shows how to create stunning websites using WordPress, without having to learn programming. For anyone who may not be technically-minded but wants an affordable website for business or for blogging. WordPress in easy steps guides you through: • Setting Up WordPress • Working with the Dashboard • Creating Site Content • Adding Media • Appearance and Themes • Adding Plugins • Comments • Setting up Users and Privileges • Tools and Settings • WordPress Tricks WordPress in easy steps, 2nd edition is for: • Bloggers/Hobbyist web designers, or those looking to design a website who don’t want to learn technical language, or bloggers looking for a great platform to work with. • Web Developers: A lot of professional web design companies are using WordPress to build their websites for clients because it provides a great content management system so that the end user can add their own content once development is complete. • Anybody who has had a WordPress website built for them and wants guidance to help them update their own website. Covers WordPress 5.



Agile Project Management in easy steps, 2nd edition

Author : John Carroll

Publisher : In Easy Steps

Page : 355 pages

File Size : 22,8 MB

Release : 2015-07-29

Category : Business & Economics

ISBN : 1840787031

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Book Description

Agile Project Management in easy steps, now in its second edition, explains the key principles, techniques, and processes to ensure your agile project is a success. This edition of the book has been updated to reflect progress and refinement of agile methods over recent times. It explains the key principles, techniques and processes of agile project management, working through an entire project, explaining the main activities and deliverables including: Pre-project start-up and terms of referenceFeasibility assessment and the business caseEstablishing the foundations for successIterative development and the evolving solutionImplementation and post-project assessment It includes additional coverage of business analysis, user experience, feature-driven development and agile projects in large programmes and enterprises. An essential guide for anyone new to agile projects and a valuable source of inspiration for the more experienced. It also includes downloadable templates to get you started. Chapters: Agile ProjectsAgile Project ManagementScrumDSDMExtreme ProgrammingLean DevelopmentFeature-Driven DevelopmentGetting StartedFoundationsDevelopmentDeploymentPost ProjectAgile Projects at Scale



Digital Marketing for Businesses in easy steps

Author : Jon Smith

Publisher : In Easy Steps Limited

Page : 413 pages

File Size : 21,71 MB

Release : 2020-04-20

Category : Business & Economics

ISBN : 1840789123

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Book Description

Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again. Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe. Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers: · The fundamentals of digital marketing. · Getting more from your website and getting your “digital house in order”. · The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn. · The art of blogging to get customer loyalty. · How to create and launch a powerful Content Marketing Strategy. · How to use Search Engine Marketing to ensure customers find you and buy from you. · How to measure and optimize the effectiveness of your digital marketing. Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses – don’t miss the trick! Table of Contents 1. Introduction to digital marketing 2. Content is king 3. Blogging 4. SEM & SEO 5. The customer journey 6. Customer profiling 7. Marketing automation 8. Building landing pages that convert 9. Optimizing your website 10. Instagram 11. Facebook 12. Twitter 13. LinkedIn 14. Pinterest 15. Google Analytics



Practical Accounts & Bookkeeping in easy steps, 2nd Edition

Author : Alex Byrne

Publisher : In Easy Steps

Page : 335 pages

File Size : 19,36 MB

Release : 2016-12-15

Category : Business & Economics

ISBN : 1840787619

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Book Description

This second edition of Practical Accounts & Bookkeeping in easy steps has been updated to cover the latest UK legislation. It starts with the basics you need to know to record your day-to-day transactions and how they appear in Nominals, Trial Balance, Profit & Loss and the Balance Sheet. It then covers: Understanding accounts and why they are important the legal documents required when preparing accounts What happens if accounts are not submitted in time and when accounts need to be sent to authorities Creating a balance sheet using sales ledgers, purchase ledgers and nominal ledgers VAT – registering, charging and reclaiming Annual adjustments – Prepayments, Accruals, etc. Calculating Profit for tax and Capital Accounts Key Accounting Principles: Double Entry, Direct and Indirect costs, Fixed and Current Assets, Depreciation, Capital Allowance, and more! This book will help you make sense of the 'daunting' accounts world. It will help you to spot problems in the accounts and explain them to others using the correct terminology. It will also show you how computer software has been designed to simplify the processes. Master basic bookkeeping, then work through the book at your own pace to get a deeper understanding of Accounts. Practical Accounts & Bookkeeping in easy steps, 2nd Edition is ideal for business owners as well as students. Includes examples to practice, and a Questions and Answers section to test yourself!



Android Phones for Seniors in easy steps, 2nd edition

Author : Nick Vandome

Publisher : In Easy Steps Limited

Page : 371 pages

File Size : 38,78 MB

Release : 2019-08-29

Category : Computers

ISBN : 1840788860

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Book Description

Android is the mobile operating system that is used on the majority of smartphones worldwide. It is a robust and versatile operating system that can be used by any manufacturer to add to their handsets. This means that there is a wide range of Android phones available and also different versions of Android that run on them. Android Phones for Seniors in easy steps, 2nd edition starts with a detailed look at the different versions of Android, and the range of models of phones that are available. It also explains the relationship with Google and the services that can be used with an Android phone. The book looks at using the interface of an Android phone including: · Using Home screens · Organizing apps · Viewing notifications · Locking the phone · Searching for items · Accessing the range of Android settings · Syncing with other Android Devices The book also covers all aspects of the standard communication functions that are now commonplace on smartphones: · Making and receiving calls · Making video calls · Sending text messages · Adding contacts · Sending emails · Browsing the web Android phones are excellent for a range of mobile entertainment, and the book shows how to listen to music, watch videos and read books. It also deals with taking and viewing photos so that you can use your Android phone as a replacement for a digital camera. Due to the range of versions of Android and models of phones, Android phones can sometimes appear a bit of a maze. However, Android Phones for Seniors in easy steps, 2nd edition provides a clear guide to navigate through the issues and ensure that you can get the most out of your Android phone, whichever version it is. Updated for Android v7 Nougat. Table of Contents: 1. Introducing Android Phones 2. Models of Android Phones 3. Android Settings 4. Around an Android Phone 5. Calls and Contacts 6. Using the Keyboard 7. Messaging and Email 8. Android Apps 9. Being Entertained 10. Keeping in the Picture 11. Online with Chrome 12. Staying Secure



Troubleshooting your PC in easy steps, 2nd edition

Author : Stuart Yarnold

Publisher : In Easy Steps

Page : 316 pages

File Size : 25,64 MB

Release : 2011-08-01

Category : Computers

ISBN :

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Book Description

Does your computer refuse to do what you want it to? Does it insist on doing something you don't want it to? Does it refuse to do anything at all? One solution is to ring a helpline. However, this can be expensive and don't always give good advice. A better option is to invest in a copy of Troubleshooting Your PC in easy steps. Areas covered include: • Causes of computer faults and methods of isolating them • How to troubleshoot the main hardware components in a PC • Faults that prevent Windows from starting. • Windows troubleshooting mode (Safe Mode) • Restore a damaged Windows installation from an image backup file. • Problems that adversely affect the performance and stability of a computer • Video and sound issues such as blank monitor, scrambled displays, incorrect screen colours, and distorted displays, no sound, crackly sound etc. • The Internet: include access problems, slow connection speeds, how to repair Internet Explorer, and how parents can protect their children from the less savoury aspects of the Internet. We also offer some tips on how to search the Internet effectively. • Email issues: prevent emails being sent and received, a quick way of resizing images to be sent in an email, what to do if attachments won't open, how to recover lost or damaged emails, and how to deal with spam. Even explains how to create a backup of email messages and accounts • Computer peripherals and how to troubleshoot them. •Security issues: virus infection and how to avoid getting a virus. Keeping your data safe • Working with files and recovering from errors such as recovering a deleted file Written in concise, jargon-free language, this book is aimed at non-techies. Keep it nearby and use it as your first point of reference for any PC problems. The faults covered in the book will be experienced by every computer user at one time or another - have the solutions to hand before they happen.



Excel VBA in easy steps, 2nd Edition

Author : Mike McGrath

Publisher : In Easy Steps

Page : 363 pages

File Size : 30,26 MB

Release : 2017-01-04

Category : Computers

ISBN : 1840787708

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Book Description

Excel VBA in easy steps has an easy-to-follow style that will appeal to anyone who wants to get more from the popular Microsoft Excel Office application using VBA programming (Visual Basic for Applications). Excel VBA in easy steps begins by explaining how to record and edit macro procedures to manipulate Excel worksheet entries, then describes how to create your own macro programs in the Visual Basic Editor (VBE) that is included with the Excel application. This book then demonstrates how to program Excel procedures, provide Excel user forms, and create Excel apps. Each chapter builds your knowledge of Visual Basic for Applications. Excel VBA in easy steps contains separate chapters on the major features of the VBA language. There are complete example programs that demonstrate each aspect of Visual Basic for Applications together with screenshots that illustrate the output when that program has been executed. The free, downloadable sample code provided all has coloured syntax-highlighting for clearer understanding. By the end of this book you will have gained a sound understanding of Visual Basic for Applications and be able to write your own VBA programs that can be executed in the Microsoft Excel Office application. You need have no previous knowledge of any programming language, so it's ideal for the newcomer to computer programming. Contents: Getting started Writing macros Storing values Performing operations Making statements Executing procedures Employing functions Recognizing events Opening dialogs Providing user-forms Developing apps



Mac Tips, Tricks & Shortcuts in easy steps, 2nd Edition

Author : Drew Provan

Publisher : In Easy Steps

Page : 367 pages

File Size : 13,84 MB

Release : 2015-05-29

Category : Computers

ISBN : 1840786892

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Book Description

Rather than just getting by with the basics, explore all the clever things you can do on your Mac, and take control of it! Mac Tips, Tricks & Shortcuts easy steps is packed with over 800 useful tips, smart tricks and time-saving shortcuts – all in the familiar In Easy Steps style. These include: • Customize the Finder to suit you • Time-saving keyboard shortcuts • Printing tricks to save time • Access your office Mac remotely from home • Optimize images for print, web or multimedia • Personalize your Mac to look how you like it • Keep your Mac safe and secure • Manage your fonts, files, backups and hard drive to keep your Mac working at peak performance! Mac Tips, Tricks & Shortcuts in easy steps even covers Unix commands, using Windows on your Mac, troubleshooting and other tricks to help you become a Mac Pro! Suitable for those new to the Mac as well as the more advanced user.