How to Start a Business in Wisconsin


Book Description

SmartStart Your Business Today! How to Start a Business in Wisconsin is your road map to avoiding operational, legal and financial pitfalls and breaking through the bureaucratic red tape that often entangles new entrepreneurs. This all-in-one resource goes a step beyond other business how-to books to give you a jump-start on planning for your business. It provides you with: Valuable state-specific sample forms and letters on CD-ROM Mailing addresses, telephone numbers and websites for the federal, state, local and private agencies that will help get your business up and running State population statistics, income and consumption rates, major industry trends and overall business incentives to give you a better picture of doing business in Wisconsin Checklists, sample forms and a complete sample business plan to assist you with numerous startup details State-specific information on issues like choosing a legal form, selecting a business name, obtaining licenses and permits, registering to pay taxes and knowing your employer responsibilities Federal and state options for financing your new venture Resources, cost information, statistics and regulations have all been updated. That, plus a new easier-to-use layout putting all the state-specific information in one block of chapters, make this your must-have guide to getting your business off the ground.




The Direct Mail Revolution


Book Description

BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.







Irish Milwaukee


Book Description

Milwaukee's Irish can claim a long and distinguished heritage throughout the city's history. The fact that Irish immigrants could speak English gave them an advantage and enabled them to become community leaders and gain economic independence. Irishman Thomas Gilbert was village president in 1844, two years before Milwaukee became incorporated. In 1839, Fr. Patrick Kelly built Milwaukee's first Catholic Church, St. Peter's. This book captures the story of Milwaukee's Irish community in photographs, covering everything from the early wave of immigration to today's annual Irish Fest.




Owner Shift


Book Description

Being an entrepreneur is hard. Being a successful one is a long shot. The stress makes you feel like you're fighting everything at once. Regulations. Red tape. Employees, vendors, and customers. Even family and friends, sometimes. But what about yourself? All too often, entrepreneurs become their own worst enemies, designing systems that keep them stuck without even realizing it. When that happens, it's easy to blame the lack of progress on other people. They're not helping you. They're the problem. Owner Shift is the no-holds-barred, breakthrough story of Mike Malatesta's own journey through excitement, pain, grit, and mistakes-showing you how to take back your power, evaluate your business objectively, and claim the future you want. When it feels like the world is against you, Owner Shift reveals the Five Words that can reignite your fire-making you a better leader, attracting new levels of success, and helping you accomplish more than you ever thought possible.










Who Says Elephants Can't Dance?


Book Description

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.




The Jewelers' Circular


Book Description




Milwaukee's Bronzeville:


Book Description

With the migration of African American sharecroppers to northern cities in the first half of the 20th century, the African American population of Milwaukee grew from fewer than 1,000 in 1900 to nearly 22,000 by 1950. Most settled around a 12-block area along Walnut Street that came to be known as Milwaukee's Bronzeville, a thriving residential, business, and entertainment community. Barbershops, restaurants, drugstores, and funeral homes were started with a little money saved from overtime pay at factory jobs or extra domestic work taken on by the women. Exotic nightclubs, taverns, and restaurants attracted a racially mixed clientele, and daytime social clubs sponsored "matinees" that were dress-up events featuring local bands catering to neighborhood residents. Bronzeville is remembered by African American elders as a good place to grow up--times were hard, but the community was tight.