Statistical Persuasion


Book Description

This text helps readers understand how to collect, manage, evaluate, and analyze data. It also provides guidelines for the presentation of analysis, especially for nonacademic audiences without training in statistical analysis. These guidelines help ensure that statistics and graphical displays tell the story that analysts want to convey while protecting their analysis from methodological criticism. Author Robert Pearson focuses attention on the conceptual understanding of statistics, while referring (sparingly) to specific formulas when they help reveal a conceptual point about the statistics. Key Features · Combines a concern for the design, collection, measurement, and the management of data with its analysis and presentation · Provides examples and data concerning real world problems in education, crime, government performance, and other policy arenas · Clearly demonstrates the steps used to generate the appropriate statistics and graphs in Excel and SPSS and then provides exercises to replicate and elaborate on these examples This book and its supporting materials are ideally suited for graduate students in professional degree programs in public policy, education, social work, criminology, urban planning, and related schools as well as advanced undergraduates in these fields. The book's explanations, descriptions, illustrations, and step-by-step exercises create the skills and knowledge required of a policy analyst, advisor, consultant or the elected or appointed public official or nonprofit officer who wants to be better able to interpret and evaluate others' applied social research. Its data sets, solutions sets, instructors' manual, lecture slides, and student workbook provide instructors with a complete and fully integrated instructional package.




Statistical Persuasion


Book Description

"A number of my students commended the readability of the book....It is truly one of a kind in the most excellent way." -Elsie Szecsy, Arizona State University This textbook focuses attention on the conceptual understanding of statistics, the signposts of (in)appropriate research design and quality measurement, the selection of the right statistical tools under different conditions, and the presentation of substantive and technical results. Key Features Illustrates statistical and graphical procedures in SPSS and Excel through step-by-step instructions for the analysis of real-world examples and data problems in education, crime, government performance, and program evaluation Clearly demonstrates the importance of sound research designs and measurement as well as appropriate statistical procedures Shows how to make persuasive as well as principled statistical arguments and presentations to nonacademic audiences Embeds statistical analysis within a political framework, thus alerting students to the temptation to distort data and its interpretation, the limits of dispassionate analysis, and the conditions under which sound analysis can inform decisions Instructors interested in this title can learn more about Robert Pearson and his book by viewing his YouTube video. Accompanied by robust ancillaries The Password-Protected Instructor Teaching Site offers sample syllabi; an instructor′s manual; PowerPoint lecture slides, test questions and answer keys for each chapter and a final comprehensive examination, solution sets to lab exercises, and handouts for students. The Student Study Site offers a student workbook that includes exercises, essay assignments, and sample data sets. Video lectures concerning key concepts are also available on YouTube.




Persuading with Data


Book Description

An integrated introduction to data visualization, strategic communication, and delivery best practices. Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers—from undergraduates to mid-career and executive-level professionals—and has been tested in settings that include academic classes and workplace training sessions.







The Necessary Art of Persuasion


Book Description

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.




The SAGE Encyclopedia of Communication Research Methods


Book Description

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.




Leadership and Women in Statistics


Book Description

Learn How to Infuse Leadership into Your Passion for Scientific Research Leadership and Women in Statistics explores the role of statisticians as leaders, with particular attention to women statisticians as leaders. By paying special attention to women's issues, this book provides a clear vision for the future of women as leaders in scientific and










The Oxford Handbook of Electoral Persuasion


Book Description

Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.