Marketing Research Report


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Agricultural Marketing


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Berries


Book Description

What is it about the small fruits of field and wood that encourage rapture? These gifts of the earth—flagrant in hedgerows, carpeting the forest floor or coloring tablelands—are so ubiquitous as to be commonplace and yet so extraordinary that we have woven them into our folklore, our fables, and our art. Strawberries were painted in the frescoes of Pompeii, brambles twined into the borders of medieval miniatures, and mulberries have been embroidered on silks and linens. Today, the huge demand for these nutrient-rich fruits is pushing berry cultivation into new territories, from South America to Scandinavia, and changing the nature of our relationship with these much-loved fruits. In this delightful, surprising, and occasionally juicy botanical exploration, Victoria Dickenson traces the humble berry’s journey across cultures and through centuries with humor and passion.







Berry Fruit


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Valued for its unique flavors, textures, and colors, berry fruit is a rapidly-growing crop that provides significant health benefits due to its many bioactive components. Berry Fruit: Value-Added Products for Health Promotion provides an understanding of the functional chemicals, shelf-life and microbial safety concerns, and applications in the food industry. Written by international experts, each chapter presents scientific background, research results, critical reviews of relevant issues, and case studies. Chapters include worldwide production information, bioactive food constituents and their potential health benefits, methods of enhancing food quality, and potential uses of berry processing by-products.







Handbook of Fruit Science and Technology


Book Description

This work offers comprehensive, current coverage of preharvest and postharvest handling and production of fruits grown in tropical, subtropical and temperate regions throughout the world. It discusses over 60 major and minor crops, and details developments in fruit handling and disease control, storage practices, packaging for fruit protection, sizing equipment, conveyors, package fillers, refrigeration methods and more.