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Strategic Communication Research in the Age of AI

Author : Young Joon Lim

Publisher : Rowman & Littlefield

Page : 311 pages

File Size : 15,74 MB

Release : 2024-10-14

Category : Language Arts & Disciplines

ISBN : 153819788X

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Book Description

This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration. While numbers and statistics can be daunting to students, integrating statistical methods with traditional approaches allows for more robust research projects and impactful findings. Augmenting quantitative and qualitative methods with the latest digital tools and resources, Strategic Communication Research in the Age of AI is an accessible guide to researching traditional and social media, public relations, advertising, and marketing communication. Features: Comprehensive Coverage: The book addresses all essential elements of strategic communication research, including research design, methodologies (quantitative, qualitative, experimental, content analysis), data collection and analysis (including AI tools), statistical analysis (descriptive and inferential), and ethical considerations. Focus on AI and Social Media: It emphasizes the growing role of AI and social media in communication research, providing practical guidance on leveraging these tools for research tasks like data collection, sampling, analysis, and presentation. Student-Friendly Approach: The book is designed for students with clear explanations, step-by-step examples, chapter summaries, and key questions to reinforce understanding. It incorporates real-world scenarios and case studies to illustrate research concepts in action. Strong Foundation in Statistics: Dedicated chapters introduce both descriptive and inferential statistics, explaining key concepts and formulas relevant to strategic communication research. Focus on Writing and Presentation: The book provides clear guidelines for writing research papers in APA style, including structure, citation techniques, and best practices for presenting research findings. It highlights the importance of clear communication and effective presentation in the digital age. Instructor Resources: Lecture slides and test materials are available on the publisher’s website.



Competing in the Age of AI

Author : Marco Iansiti

Publisher : Harvard Business Press

Page : 181 pages

File Size : 12,62 MB

Release : 2020-01-07

Category : Business & Economics

ISBN : 1633697630

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Book Description

"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.



Human-machine Communication

Author : Andrea L. Guzman

Publisher : Digital Formations

Page : 0 pages

File Size : 19,1 MB

Release : 2018

Category : Human-machine systems

ISBN : 9781433142505

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Book Description

This book serves as an introduction to HMC as a specific area of study within communication and to the research possibilities of HMC. The research presented here focuses on people's interactions with multiple technologies used within different contexts from a variety of epistemological and methodological approaches.



Research Handbook on Strategic Communication

Author : Jesper Falkheimer

Publisher : Edward Elgar Publishing

Page : 523 pages

File Size : 49,48 MB

Release : 2022-12-13

Category : Business & Economics

ISBN : 1800379897

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Book Description

Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.



Strategic Corporate Communication in the Digital Age

Author : Mark Anthony Camilleri

Publisher : Emerald Group Publishing

Page : 206 pages

File Size : 20,71 MB

Release : 2021-02-19

Category : Business & Economics

ISBN : 1800712669

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Book Description

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.



Strategic Communication and AI

Author : Simon Moore

Publisher : Routledge

Page : 57 pages

File Size : 16,20 MB

Release : 2021-09-09

Category : Business & Economics

ISBN : 1000482103

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Book Description

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.



The Public Relations Strategic Toolkit

Author : Alison Theaker

Publisher : Routledge

Page : 402 pages

File Size : 34,64 MB

Release : 2012-08-21

Category : Social Science

ISBN : 1136501045

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Book Description

The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include: definitions of key terms contemporary case studies insight from practitioners handy checklists practical activities and assignments Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.



Linguistics for the Age of AI

Author : Marjorie Mcshane

Publisher : MIT Press

Page : 449 pages

File Size : 13,18 MB

Release : 2021-03-02

Category : Computers

ISBN : 0262362600

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Book Description

A human-inspired, linguistically sophisticated model of language understanding for intelligent agent systems. One of the original goals of artificial intelligence research was to endow intelligent agents with human-level natural language capabilities. Recent AI research, however, has focused on applying statistical and machine learning approaches to big data rather than attempting to model what people do and how they do it. In this book, Marjorie McShane and Sergei Nirenburg return to the original goal of recreating human-level intelligence in a machine. They present a human-inspired, linguistically sophisticated model of language understanding for intelligent agent systems that emphasizes meaning--the deep, context-sensitive meaning that a person derives from spoken or written language.



Responsible AI and Ethical Issues for Businesses and Governments

Author : Vassileva, Bistra

Publisher : IGI Global

Page : 259 pages

File Size : 43,50 MB

Release : 2020-10-16

Category : Technology & Engineering

ISBN : 179984286X

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Book Description

The research surrounding artificial intelligence (AI) is vast and quite diverse in both its applied and theoretical fields. AI tools and techniques, such as machine learning, data mining, neural networks, and advanced analytics, are evolving at a high speed, creating a consistent need for updated research. This is especially relevant with frequent developments for the application of AI technology in many science and industry sectors. This rapid expansion created a need for research that focuses on the questions surrounding the development of AI such as ethical issues, responsible AI methods and applications, and its widespread implementation. Within the answers to these questions is the prevailing notion that AI should be accountable, explainable, transparent, and fair for all organizations and individuals. Responsible AI and Ethical Issues for Businesses and Governments widens the understanding of AI outside of the “narrow” technical perspective to a broader viewpoint that embraces the links between AI theory, practice, and policy. The chapters in this book discuss the basic philosophical and conceptual foundations of AI and explores the responsible application of AI tools and methods, the moral aspects of AI, practical issues, and responsible AI implementation across a range of industries. While highlighting topics that include digital transformation, ethical competence, information literacy in AI, and the interaction between AI and humans, this book is ideally designed for IT specialists, technology developers, technologists, ethicists, practitioners, stakeholders, academicians, students, and researchers who are interested in learning more about the ethical and responsible use of AI.



Public Relations and Strategic Communication in 2050

Author : Alexander V. Laskin

Publisher : Taylor & Francis

Page : 274 pages

File Size : 31,2 MB

Release : 2024-11-25

Category : Language Arts & Disciplines

ISBN : 1040203485

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Book Description

Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.