Author : Adrian B. Ryans
Publisher : [London] : Research and Publications, School of Business Administration, University of Western Ontario
Page : 35 pages
File Size : 45,40 MB
Release : 1988
Category :
ISBN : 9780771409646
Author : James Morgan
Publisher : Simon and Schuster
Page : 364 pages
File Size : 14,94 MB
Release : 1991-04-04
Category : Business & Economics
ISBN : 1439106401
Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the Japanese are redefining business as we know it, Western companies expecting to profit from the new global marketplace must first learn to compete and succeed against the Japanese in Japan. James C. Morgan, Chairman of Applied Materials, Inc., the leading supplier of advanced processing equipment to the worldwide semiconductor industry which does about forty percent of its business in Japan, and J. Jeffrey Morgan, who has worked in Tokyo on the "inside" at Mitsui & Co., Japan's oldest trading conglomerate, contend that apathy and ignorance have prevented many Western companies from capitalizing on the enormous opportunities for business in Japan. In this brilliant examination of Japanese markets, companies, and business practices -- with special emphasis on the establishment of Applied Materials Japan -- the Morgans, father and son, assert that success in the world of Japanese business is determined by two factors: technology and relationships. Candidly discussing their own mistakes and failures as well as their triumphs, the authors provide invaluable insights into the specific challenges facing Western companies in establishing a presence in Japan: problems in financing the venture, product design and production, marketing and distribution, and most important, creating long-term relationships or "putting on a Japanese face." The extraordinary success of Applied Materials Japan -- hailed by George Bush on the campaign trail in 1988 as "a model for all America" -- is testimony to the valuable lessons to be learned from this book. The Morgans provide a clearly written, step-by-step framework for reorienting company thinking, revising corporate strategy, and revitalizing any organization for world class competitiveness. Using vivid examples of Western companies that have both succeeded admirably and failed miserably in Japan, Cracking the Japanese Market is a straightforward examination of what it takes to compete successfully there -- and by extension in the world today.
Author : René Haak
Publisher : Springer
Page : 176 pages
File Size : 47,22 MB
Release : 2008-11-03
Category : Business & Economics
ISBN : 0230582176
An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.
Author : Paul W. Farris
Publisher : Cambridge University Press
Page : 327 pages
File Size : 34,94 MB
Release : 2004-11-04
Category : Business & Economics
ISBN : 1139456407
This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.
Author : Michael Levy
Publisher : Springer
Page : 697 pages
File Size : 24,28 MB
Release : 2015-01-29
Category : Business & Economics
ISBN : 3319131591
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Joseph Tidd
Publisher : World Scientific
Page : 446 pages
File Size : 16,70 MB
Release : 2010
Category : Business & Economics
ISBN : 1848163541
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
Author : Ken'ichi Ōmae
Publisher : New York : McGraw-Hill
Page : 312 pages
File Size : 29,12 MB
Release : 1982
Category : Art
ISBN :
Includes index.
Author : Rajneesh Narula
Publisher : Routledge
Page : 328 pages
File Size : 19,84 MB
Release : 2002-09-11
Category : Business & Economics
ISBN : 1134683944
Despite the long history of international economic activity and the dominant role of Dutch MNEs in the world economy there has been relatively little academic research in the area. This book explores issues such as: * What historical precedents underlie the character of Dutch MNE activity * How and why the technological specialisation of the Dutch economy and its firms has evolved to its current state * The changing FDI activity of Dutch MNEs * The strategic aspects of Dutch MNE activity in terms of location and R&D * The implications for Dutch MNEs of globalisation and economic integration Comprehensive in its coverage, this book will be of great interest to students and researchers in international business.
Author : George Fields
Publisher : Jossey-Bass
Page : 360 pages
File Size : 25,38 MB
Release : 2000
Category : Business & Economics
ISBN :
Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
Author : Rashid Saber
Publisher : Universal-Publishers
Page : 246 pages
File Size : 44,37 MB
Release : 2006-04-24
Category : Business & Economics
ISBN : 1581123167
This study attempts to develop a conceptual frame work to deal with operations and management in a foreign business environment. The study develops a measure for business financial performance by employing factor analysis methods to integrate three profit-related ratios, derived from Modified DuPont Model, utilizing financial performance data from 630 multinational companies ranked in Business Week's Global 1000 report between years 1994-1997. In the analysis of multinational companies cases, approximately 400 sets of financial data (Return/Assets, Return/Revenues, Return/Equity), were categorized and computed for intercorrelations and development of the financial performance index. A new financial performance measure was derived and termed the Financial Performance Index or FPI. Indices trends for 4 years were generated and compared among four parent countries (France, Germany, Japan, and U.S.), across four selected industry groups, i.e., automobile, pharmaceuticals, electric and electronic equipments and banking. In the analysis of the multinational companies data, the financial performance index exhibited patterns and trends which varied by country and across industry groups; moreover, they added analytical depth when interpreted along with market shares and sales mode. To test the hypothesis that a multinational company's financial performance in foreign business environment is linearly related to the host country's political conditions. Twelve political uncertainties indicators (independent variable) in thirteen host countries were chosen to test for linear relationship with the level of financial performance index (dependent variables). Five equations were formulated to predict the Financial Performance Indices of the four selected industries and the country composite. A step-wise method of multiple regression analysis was employed to measure and determine a predication equation with most favorable financial performance in thirteen host countries of four major industries, i.e., automobile, pharmaceuticals, electric and electronic equipments, and banking. The combination of political risk indicators in the host country can explain the variations of the country composite FPI and the FPI across four selected industries. Results of multiple regression analysis support the hypothesis, enabling prediction of the FPI as well as analysis of the differential importance of the political risk indicators. A model of international business operations was fully developed to be applied as a conceptual framework for further research and practical applications in the field of international business operations.
