Author : Syed Saad Andaleeb
Publisher : Emerald Group Publishing
Page : 589 pages
File Size : 30,51 MB
Release : 2016-12-22
Category : Business & Economics
ISBN : 1786357453
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Author : John A. Quelch
Publisher :
Page : 524 pages
File Size : 23,73 MB
Release : 1996
Category : Business & Economics
ISBN :
For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
Author : Stanley Paliwoda
Publisher : Routledge
Page : 204 pages
File Size : 39,61 MB
Release : 2013-01-04
Category : Business & Economics
ISBN : 1136303812
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
Author : Luiz Moutinho
Publisher :
Page : 490 pages
File Size : 30,40 MB
Release : 2013
Category : Marketing
ISBN : 9789814369565
Author : Sunny T. H. Goh
Publisher :
Page : 210 pages
File Size : 36,27 MB
Release : 2003
Category : Business enterprises
ISBN : 9789832639336
Author : M. Roll
Publisher : Springer
Page : 356 pages
File Size : 39,86 MB
Release : 2016-02-11
Category : Business & Economics
ISBN : 113735917X
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Author : M. Roll
Publisher : Springer
Page : 273 pages
File Size : 32,16 MB
Release : 2005-10-17
Category : Business & Economics
ISBN : 0230513069
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Author : Dawn Iacobucci
Publisher :
Page : 530 pages
File Size : 17,34 MB
Release : 2015
Category : Marketing
ISBN : 9789814455244
Author : Bodo B. Schlegelmilch
Publisher : Routledge
Page : 501 pages
File Size : 36,92 MB
Release : 2020-11-24
Category : Business & Economics
ISBN : 1351038648
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Author : John Quelch
Publisher :
Page : 404 pages
File Size : 47,36 MB
Release : 2000-01-01
Category : Business enterprises
ISBN : 9780130276018
Towards the end of the 20th century, Asia experienced one of its most tumultuous economic and social periods. During the crisis, long-established businesses folded, and foreign investors divested - making life even more challenging and difficult for marketers in the region. As regional economies recover, businesses are restructuring and refocusing themselves, and are adopting a more market-oriented perspective in attempting to regain their competitiveness. This book of marketing cases incorporates these developments and much more. Studies from Harvard, INSEAD, and other universities deal with real contemporary marketing management and strategy problems. They follow the Harvard case writing style, giving them the rigour, depth, and reach for comprehensive, in-depth analyses. The cases also provide useful materials for marketing practitioners and students as they give added insights into company operations and market responses.
