Strategic Marketing Problems
Author : Roger A. Kerin
Publisher : Allyn & Bacon
Page : 760 pages
File Size : 45,26 MB
Release : 1987
Category : Business & Economics
ISBN :
Author : Roger A. Kerin
Publisher : Allyn & Bacon
Page : 760 pages
File Size : 45,26 MB
Release : 1987
Category : Business & Economics
ISBN :
Author : Roger A. Kerin
Publisher :
Page : 152 pages
File Size : 41,78 MB
Release : 2015
Category : Marketing
ISBN : 9781269821735
Author : Roger A. Kerin
Publisher : Prentice Hall
Page : 744 pages
File Size : 35,44 MB
Release : 2007
Category : Marketing
ISBN :
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.
Author : Roger A. Kerin
Publisher :
Page : 357 pages
File Size : 35,2 MB
Release : 2011
Category : Marketing
ISBN : 9781256282440
Author : Roger A. Kerin
Publisher :
Page : 696 pages
File Size : 25,66 MB
Release : 2004
Category : Marketing
ISBN : 9780536389282
Author : Roger Kerin
Publisher : Pearson Higher Ed
Page : 744 pages
File Size : 34,6 MB
Release : 2013-11-06
Category : Business & Economics
ISBN : 0273775693
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.
Author : Roger A. Kerin
Publisher :
Page : pages
File Size : 16,91 MB
Release : 2010
Category :
ISBN : 9781256642961
Author : Roger A. Kerin
Publisher :
Page : 533 pages
File Size : 31,28 MB
Release : 1990
Category : Marketing
ISBN : 9780205121304
Author : K. Kerin
Publisher : Prentice Hall
Page : 632 pages
File Size : 14,83 MB
Release : 1998
Category : Marketing
ISBN : 9780136786412
Author : Roger A. Kerin
Publisher : Prentice Hall
Page : 738 pages
File Size : 21,21 MB
Release : 1995-01-01
Category : Marketing
ISBN : 9780131830967