Book Description
An Introductory Analysis of Strategic Re-engineering Hindustan Unilever Limited has launched the very popular brands like Rexona –Lux -RIN long back in the markets, for which the customers have greater satisfaction and loyalty these brands became influential catalytic reagents for speed up of market reactions. Whereas other dominant competitors of the market like Godrejs –Cinthol -Godrej No.1 Yardley Rose Jasmine and Lavender which tries to overtake the race of competition, like wise apart from Godrej and Hindustan Unilever many other brands also have greater impact on competitive phenomena. The Market situation is of monopolistic competition permitted free entry of competitors from perspectives of domestic as well as international brands the theatre of competition which allows competitive brand actors to access on the place is none other than the MARKET.