Business Development for Lawyers


Book Description

Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills




The Lean Law Firm


Book Description

"[This book] is the first book published by the ABA to employ the graphic novel to teach business lessons. Follow the engaging story of lawyer Carson Wright, who suddenll finds himself responsible for saving a small law firm, as his mentor Guy Chapman imparts the lean techniques that transformed his factory from the brink of bankruptcy to new heights of profitability."--Back cover.




Law Firm Strategies for the 21st Century


Book Description

As the legal landscape becomes increasingly competitive, it is clear that law firms do not always do enough to remain at the top of their game. Firms that have embraced the challenges presented by increased competition are undeniably in a better position than those that have not.This title aims to help partners understand what they can - and what they should not - do to chart the course of their firm most effectively, and covers current topics such as digitalisation and the emergence of new competitors from outside the market. Keeping abreast of market developments is an essential part of law firm management and this edition focuses on helping partners, and their teams, to develop the right strategy.The second edition of this practical title in Globe Law and Business's series on the business of law offers up new ways to think about strategy and how to explore it in the context of a partnership. It includes contributions from leading academics, consultants and law firm partners who share their insights and experience in strategy development and management.Whether you are a managing partner of a small, medium or large law firm, this book offers a variety of viewpoints in a comprehensive single volume. As well as partners and their teams, it will also prove useful for consultants and academics in developing research in this important area.




The Client-Centered Law Firm


Book Description

The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today's law firms. In The Client-Centered Law Firm, Clio cofounder Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren't opposing ideas. With this approach, they drive each other. Covering the what, why, and how of running a client-centered practice, with examples from law firms leading this revolution as well as practical strategies for implementation, The Client-Centered Law Firm is a rallying call to unlock the enormous latent demand in the legal market by providing client-centered experiences, improving internal processes, and raising the bottom line.




Remaking Law Firms


Book Description

This book provides examples of innovative and successful business models from remade law firms to inspire change that goes beyond thinking and planning, and leads straight to implementing change and better client service.




Law is a Buyer's Market


Book Description

Law has become a buyer's market, and it's never going back. Re-envisioning the purpose of law firms and the role of lawyers, Jordan Furlong has designed a transformative client-first law firm that rethinks the business model, culture, service, competitiveness, growth strategies, diversity, and leadership of modern legal enterprises.




Growth is Dead


Book Description

Now in its Second Edition "Growth is Dead" addresses the future of "BigLaw" (or "SophisticatedLaw") in the wake of the great financial reset of 2008 and its continuing repercussions including: (a) relentless pricing pressures; (b) excess capacity; (c) partner expectations; and (d) the accelerating entry of new "legal service provider" organizations, with all their implications for career paths, the traditional leveraged staffing model of law firms, and much more. Brad Karp, Chair of the Firm at Paul Weiss, describes it thus: "I read all 12 installments of your series with great interest...twice. This is an extraordinary body of work that reflects enormous insight and ought be required reading by managing partners of law firms and professional services organizations. You do a very effective job of challenging the status quo and your series is a much-needed wake up call for our profession. As always, I plan to share many of your insights with my partners. And I plan to cogitate over many of your proposed initiatives." "2012 Year in Review: Must-Read." "Any review of 2012 must begin with Bruce MacEwen's 12-part "Growth is Dead" series, which looks at, and analyzes, the monumental effects of the Great Recession on the legal industry." "Immediately became required reading for law firm leaders, by the one and only Bruce MacEwen." - Bloomberg Law "When it comes to the economics of the legal industry, there's Bruce MacEwen and then there's everyone else."




The Business of Law


Book Description

"In the current climate, it is vital that practitioners are aware not just of legal developments, but also of how to sell their expertise in a crowded marketplace. This high-level new title, published in conjunction with the International Bar Association (IBA), brings together the expertise of IBA members and experienced practitioners to produce a practical guide to law firm management and building a successful business. The title is about contributing to the growth of a firm - since growth means higher profits, and everyone can both contribute to and benefit from this - rather than on law firm management. It is a pragmatic guide rather than an attempt at crystal ball gazing, and examines issues ranging from the impact of the financial crisis on law firms to marketing and PR, the challenges of internationalisation, how to grow a law firm and governance"--Page 4 of cover.




Managing the Modern Law Firm


Book Description

The last ten years have been a period of extraordinary change for law firms. The rapid growth of corporate law firms and the emergence of global mega-firms have strained the traditional partnership model of management. Some managers of law firms are appalled at the creeping 'corporatism' that they fear may result. However a growing number believe that it is time to move on and adopt more contemporary forms of structure and management. In Managing the Modern Law Firm scholars and legal practitioners examine the latest insights from management research, to enable law firms successfully to meet the challenges of this new business environment.




Content Marketing for Lawyers


Book Description

To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of "know-how" Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media