› › Strategies For Hispanic Business Development

Latino Talent

Author : Robert Rodriguez

Publisher : John Wiley & Sons

Page : 240 pages

File Size : 48,76 MB

Release : 2007-12-21

Category : Business & Economics

ISBN : 9780470187463

Get eBook

Book Description

Praise for Latino Talent "Latino Talent is an invaluable resource for anyone interested in learning about Hispanic Americans in the workplace and in leveraging and maximizing their contributions. This unique book--written by an expert who's deeply respected in this field--provides a practical and compelling perspective on why organizations should continue to invest in developing?this?young and increasingly influential population segment."? --RAYMOND ARROYO, Chief Diversity Officer, Aetna Inc., and President,?PRIMER "Latino Talent is a must-read for diversity and HR executives who are responsible for Latino initiatives in their organizations. The book also provides justification as to why organizations need to raise the sense of urgency regarding their Latino-related workplace practices." --TIM RICHMOND, Vice President, Talent Acquisition, Abbott Laboratories "Latino Talent includes wonderful insights gleaned from practitioners in the field. Readers are exposed to corporate best practices when it comes to Latino talent management initiatives. The strategies and solutions provided in Latino Talent are proven, applicable, and deliver results." --ISAIAS ZAMARRIPA, Director, Talent Acquisition, General Mills Corporation "America has awakened to the large and growing Latino demographic in this country and now wants to tap into this fast-growing consumer base. The best way to make inroads into this demographic is by building your Latino talent pool so they can create successful programs that get results. Whether you're at a Fortune 1000 company, government agency, academic institution, or not-for-profit organization, you'll want to read this strategic approach to building your Latino leadership." --ABE TOMAS HUGHES II, CEO, Hispanic Alliance for Career Enhancement (HACE) "Employers interested in maximizing the contributions of Latinos in the workplace will find Latino Talent to be very useful and practical. In this book, Dr. Rodriguez has done extensive research to help companies and employees build bridges for understanding and inclusion." --JULIE FASONE HOLDER, Corporate Vice President, Human Resources, The Dow Chemical Company



Business Development Opportunities and Market Entry Challenges in Latin America

Author : Garita, Mauricio

Publisher : IGI Global

Page : 375 pages

File Size : 46,46 MB

Release : 2015-09-30

Category : Business & Economics

ISBN : 1466688211

Get eBook

Book Description

Latin America has long held an important role in international economics and continues to attract attention as the region faces restructuration and implements new business conceptions. As a result, Latin America continues to experience economic growth, which further affirms the region’s great potential for future business endeavors. Business Development Opportunities and Market Entry Challenges in Latin America provides a practical, in-depth look at the different challenges and opportunities present in the Latin American economy. This text is of use to policymakers, managers, academicians, researchers, advanced-level students, technology developers, and government officials in furthering their research exposure to pertinent topics in market entry and business development in the region. This publication guides the reader to an understanding of the Latin American region both theoretically and practically through a collection of chapters concerning microfinance, political trust, opportunities and challenges for entrepreneurial activity, public-private academic cooperation, and poverty in Latin America.



Minority Business Today

Author :

Publisher :

Page : 232 pages

File Size : 35,34 MB

Release : 1982

Category : Federal aid to minority business enterprises

ISBN :

Get eBook

Book Description



Go-to-Market Strategies for Women Entrepreneurs

Author : Victoria L. Crittenden

Publisher : Emerald Group Publishing

Page : 313 pages

File Size : 15,47 MB

Release : 2019-09-06

Category : Business & Economics

ISBN : 1789732891

Get eBook

Book Description

This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.



Hispanic Entrepreneurs in the 2000s

Author : Alberto Dávila

Publisher : Stanford University Press

Page : 251 pages

File Size : 50,7 MB

Release : 2013-10-16

Category : Business & Economics

ISBN : 0804788014

Get eBook

Book Description

Hispanics account for more than half the population growth in the United States over the last decade. With this surge has come a dramatic spike in the number of Hispanic-owned businesses. Hispanic Entrepreneurs in the 2000s is a pioneering study of this nascent demographic. Drawing on rich quantitative data, authors Alberto Dávila and Marie T. Mora examine key economic issues facing Hispanic entrepreneurs, such as access to financial capital and the adoption and vitality of digital technology. They analyze the varying effects that these factors have on subsets of the Hispanic community, such as Mexican Americans, Puerto Ricans, Cubans, and Salvadorans, while considering gender and immigrant status. This account highlights key policies to drive the success of Hispanic entrepreneurs, while drawing out strategies that entrepreneurs can use in order to cultivate their businesses. Far-reaching and nuanced, Hispanic Entrepreneurs in the 2000s is an important study of a population that is quickly becoming a vital component of American job creation.



Hispanic Marketing

Author : Felipe Korzenny

Publisher : Routledge

Page : 351 pages

File Size : 28,25 MB

Release : 2005

Category : Business & Economics

ISBN : 0750679034

Get eBook

Book Description

This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future



Latino Boom!

Author : Chiqui Cartagena

Publisher :

Page : 264 pages

File Size : 32,66 MB

Release : 2005

Category : Business & Economics

ISBN :

Get eBook

Book Description

A guide to succeeding in the Hispanic market that offers business owners tips for appealing to the three dominant Latino groups, influencing Hispanic teens, choosing the right market location, and more.



Entrepreneurship Strategy

Author : Lisa K. Gundry

Publisher : SAGE Publications

Page : 425 pages

File Size : 42,6 MB

Release : 2006-08-14

Category : Business & Economics

ISBN : 1452262446

Get eBook

Book Description

In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth.



Strategy and Competitiveness in Latin American Markets

Author : Urs P. Jäger

Publisher : Edward Elgar Publishing

Page : 353 pages

File Size : 46,4 MB

Release : 2014-12-31

Category : Business & Economics

ISBN : 178471142X

Get eBook

Book Description

Using a combination of thorough research and practical examples, Strategy and Competitiveness in Latin American Markets explains how the concept of the sustainability frontier that the book develops resolves the long-running debate on whether sustainability requires trade-offs or not.