Author : Peter W Turnbull
Publisher : Routledge
Page : 329 pages
File Size : 10,14 MB
Release : 2013-05-07
Category : Business & Economics
ISBN : 1135124280
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author : Peter W Turnbull
Publisher : Routledge
Page : 393 pages
File Size : 10,2 MB
Release : 2013-04-02
Category : Business & Economics
ISBN : 1135124353
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
Author : Colin Gilligan
Publisher : Routledge
Page : 330 pages
File Size : 13,43 MB
Release : 2013-01-04
Category : Business & Economics
ISBN : 1135133867
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Author : Stanley Paliwoda
Publisher : Routledge
Page : 393 pages
File Size : 26,91 MB
Release : 2013-01-04
Category : Business & Economics
ISBN : 1135126674
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Author : MARK CASSON
Publisher : Routledge
Page : 285 pages
File Size : 14,8 MB
Release : 2013-01-17
Category : Business & Economics
ISBN : 1135134286
This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisation, corporate strategy and market structure to explain the historical process of corporate growth in the international economy. Each chapter is written by a scholar who has specialized in a particular aspect of the growth of international business.
Author : Simon Majaro
Publisher : Routledge
Page : 314 pages
File Size : 12,11 MB
Release : 2013-01-04
Category : Business & Economics
ISBN : 1135133654
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.
Author : Peter W. Turnbull
Publisher :
Page : 310 pages
File Size : 39,80 MB
Release : 2013
Category :
ISBN : 9780415630092
Author : Srinivas K. Reddy
Publisher : Routledge
Page : 345 pages
File Size : 47,83 MB
Release : 2012-10-02
Category : Business & Economics
ISBN : 1136245723
Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Author : Cornelis Lammers
Publisher : Routledge
Page : 470 pages
File Size : 12,64 MB
Release : 2013-08-21
Category : Business & Economics
ISBN : 1135938547
This volume contrasts the life and problems of organizations in many parts of the world and highlights the differences between those societies as reflected in their different institutional sectors such as manufacturing, commerce, social services and government administration. In so doing, the book contributes to the theoretical foundations of the sociology of organizations by revealing previously unseen relationships between societies and institutions, offering an original synthesis of available research.
Author :
Publisher :
Page : 628 pages
File Size : 40,10 MB
Release : 2005
Category : Corporations
ISBN :
