Business Development for Lawyers


Book Description

Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills




The Client-Centered Law Firm


Book Description

The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today's law firms. In The Client-Centered Law Firm, Clio cofounder Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren't opposing ideas. With this approach, they drive each other. Covering the what, why, and how of running a client-centered practice, with examples from law firms leading this revolution as well as practical strategies for implementation, The Client-Centered Law Firm is a rallying call to unlock the enormous latent demand in the legal market by providing client-centered experiences, improving internal processes, and raising the bottom line.




Best Practices in Law Firm Business Development and Marketing


Book Description

Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.




The Law Firm Associate's Guide to Personal Marketing and Selling Skills


Book Description

This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.




The Law Firm Associate's Guide to Connecting with Your Colleagues


Book Description

This is the training manual that accompanies the book for young associates to help them learn how to work effectively with their colleagues. Training Manual explains how to use the book, answers questions, and guides the mentor on how to work with the associates.




The Busy Lawyer's Guide to Success


Book Description

Busy lawyers do not have dozens of extra hours to conduct research looking for new tips and ideas to streamline and enhance their practice of law. They need just-in-time learning to acquire the knowledge necessary to build their practices. This convenient pocket guide is the best ever collection of practical tips, ideas, and techniques to help you survive, thrive, and find success in the practice of law.




The Lawyer's Guide to Collaboration Tools and Technologies


Book Description

This first-of-its-kind legal guide showcases how to use the latest Web-based and software technologies, such as Web 2.0, Google tools, Microsoft Office, and Acrobat, to work collaboratively and more efficiently on projects with colleagues, clients, co-counsel and even opposing counsel. The book provides a wealth of information useful to lawyers who are just beginning to try collaboration tools, as well as tips and techniques for those lawyers with intermediate and advanced collaboration experience.




Making Partner


Book Description

This concise resource offers useful, practical advice about establishing goals, fitting into the firm culture, getting recognized, focusing on client relations, marketing one's abilities and the firm's expertise, and other innovative ways to succeed in making partner. Any law firm associate or law student interested in learning what it takes to become a partner will find this newly revised guidebook invaluable. Ambitious young lawyers will turn to this insightful resource to help them formulate a step-by-step plan and be their guide for personal decisions and actions within their firm.




The Lawyer's Guide to Adobe Acrobat


Book Description

Adobe PDF lets legal professionals capture and view information--from any application, on any computer system-- and share it with anyone around the world. Whether transactional or litigation oriented, this book will help any law practice run smarter by showing how lawyers can use the latest version of Acrobat to work with digital documents.




The Legal Career Guide


Book Description

The Legal Career Guide is designed as a hands-on manual to assist law students or young lawyers in making important decisions by helping them identify specific goals and evaluate opportunities as they arise, reflect on changes in personal situations that affect their aspirations, and assess new trends within the profession that will impact their chosen practice.