Structure of a Memory Trace for Names
Author : Kathryn Woodward Long
Publisher :
Page : 80 pages
File Size : 17,73 MB
Release : 1977
Category : Recognition (Psychology)
ISBN :
Author : Kathryn Woodward Long
Publisher :
Page : 80 pages
File Size : 17,73 MB
Release : 1977
Category : Recognition (Psychology)
ISBN :
Author : Andrew A. Mitchell
Publisher : Psychology Press
Page : 389 pages
File Size : 30,89 MB
Release : 2013-06-17
Category : Business & Economics
ISBN : 1134757050
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Author : Gordon H. Bower
Publisher : Academic Press
Page : 560 pages
File Size : 36,22 MB
Release : 2013-10-22
Category : Psychology
ISBN : 1483264904
Human Memory: Basic Processes provides information pertinent to the fundamental aspects of human memory. This book provides a general theoretical framework for human memory, information processing, and retrieval. Organized into seven chapters, this book begins with an overview of the permanent features of memory. This text then outlines several experimental findings that support a multiple-store model of memory, with emphasis on the free recall with extension made to other recall tasks. Other chapters describe the results of a number of experiments designed to test specific models that can be obtained from the overall theory. This book discusses as well the permanent, structural features of the memory system. The final chapter deals with the representation of the memory trace of an event in terms that are compatible with the multicomponent theory. This book is a valuable resource for advanced students in experimental psychology. Psychological researchers will also find this book useful.
Author : Erich Goldmeier
Publisher : Psychology Press
Page : 270 pages
File Size : 33,91 MB
Release : 2014-05-09
Category : Psychology
ISBN : 1317695410
There was some agreement about what memory traces were not, but little about what actually did characterize the memory trace. Yet models and theories of memory at the time could not help making implicit and often unrecognized assumptions about the memory trace. Originally published in 1982, this title aimed to strengthen the meagre base on which memory theories rested at the time. It challenges old assumptions and introduces new concepts, foremost the notion of singularity, as they become necessary to understand traces adequately. Some research data of the past was found in need of reinterpretation. The result is a new theory of the memory trace.
Author : Sailer, Andreas
Publisher : University of Bamberg Press
Page : 549 pages
File Size : 12,97 MB
Release : 2019
Category : Computers
ISBN : 3863096908
Author : Wolfgang Klimesch
Publisher : Psychology Press
Page : 244 pages
File Size : 21,3 MB
Release : 2013-05-13
Category : Psychology
ISBN : 1134777701
How is information stored and retrieved from long-term memory? It is argued that any systematic attempt to answer this question should be based on a particular set of specific representational assumptions that have led to the development of a new memory theory -- the connectivity model. One of the crucial predictions of this model is that, in sharp contrast to traditional theories, the speed of processing information increases as the amount and complexity of integrated knowledge increases. In this volume, the predictions of the model are examined by analyzing the results of a variety of different experiments and by studying the outcome of the simulation program CONN1, which illustrates the representation of complex semantic structures. In the final chapter, the representational assumptions of the connectivity model are evaluated on the basis of neuroanatomical and physiological evidence -- suggesting that neuroscience provides valuable knowledge which should guide the development of memory theories.
Author : Leonard Stern
Publisher :
Page : 402 pages
File Size : 34,83 MB
Release : 1985
Category : Psychology
ISBN :
Author :
Publisher : Academic Press
Page : 303 pages
File Size : 17,63 MB
Release : 1984-01-04
Category : Psychology
ISBN : 0080863671
Psychology of Learning and Motivation
Author : National Academy of Sciences
Publisher : National Academies Press
Page : 195 pages
File Size : 17,41 MB
Release : 1992-01-01
Category : Medical
ISBN : 0309045290
The brain ... There is no other part of the human anatomy that is so intriguing. How does it develop and function and why does it sometimes, tragically, degenerate? The answers are complex. In Discovering the Brain, science writer Sandra Ackerman cuts through the complexity to bring this vital topic to the public. The 1990s were declared the "Decade of the Brain" by former President Bush, and the neuroscience community responded with a host of new investigations and conferences. Discovering the Brain is based on the Institute of Medicine conference, Decade of the Brain: Frontiers in Neuroscience and Brain Research. Discovering the Brain is a "field guide" to the brainâ€"an easy-to-read discussion of the brain's physical structure and where functions such as language and music appreciation lie. Ackerman examines: How electrical and chemical signals are conveyed in the brain. The mechanisms by which we see, hear, think, and pay attentionâ€"and how a "gut feeling" actually originates in the brain. Learning and memory retention, including parallels to computer memory and what they might tell us about our own mental capacity. Development of the brain throughout the life span, with a look at the aging brain. Ackerman provides an enlightening chapter on the connection between the brain's physical condition and various mental disorders and notes what progress can realistically be made toward the prevention and treatment of stroke and other ailments. Finally, she explores the potential for major advances during the "Decade of the Brain," with a look at medical imaging techniquesâ€"what various technologies can and cannot tell usâ€"and how the public and private sectors can contribute to continued advances in neuroscience. This highly readable volume will provide the public and policymakersâ€"and many scientists as wellâ€"with a helpful guide to understanding the many discoveries that are sure to be announced throughout the "Decade of the Brain."
Author : John R. Anderson
Publisher : Psychology Press
Page : 392 pages
File Size : 25,46 MB
Release : 2013-10-28
Category : Psychology
ISBN : 1135830886
First published in 1981. This book is a collection of the papers presented at the Sixteenth Annual Carnegie Symposium on Cognition, held in May 1980.